I am an experienced Marketing Specialist having a strong track record in the field of Marketing and always looking forward to bringing my skills and abilities to the team. I have an experience of over 16 years in the marketing industry and have highly developed the skill to adept at handling various responsibilities by prioritizing my tasks, establishing clear deadlines, and finding creative solutions to eliminate obstacles. My experience has equipped me with the necessary tools to succeed in:• Brand Development• Marketing and Advertising• Strategic PlanningWhile I am grateful for the opportunities afforded to me in my prior position, I am ready to embark on a new career path that offers new challenges for me to put my skills to use.I have worked as a Senior Marketing Manager at Kings Media Services and have an experience of handling the ATL and BTL activities that includes agency dealing, billboards and hoardings dealing, making of TVCs, Radio spots etc, Local Store Marketing, managing the operations team.I have been involved in overseeing the Brand Activation strategies, launches of new products and restaurants, implementing the brand activities and managing the sales.I am enthusiastic and serious hard working individual. I maintain good stability in a team and individual work. Determination, punctuality and perseverance are dominant characteristic of my personality.A go getter; Aggressive in my approach; hard working; ability to convince others; good communications and interpersonal skills; team leader; care for others and people's man
Kings Real Estate (Kings Group)
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Head Of MarketingKings Real Estate (Kings Group) Mar 2018 - PresentKarāchi, Sindh, Pakistan• Kings Real Estate is the real estate investment, brokerage, and property management part of Kings Group of Companies• Led marketing, business development, client servicing, market planning, and market research function• Ensure the implementation of effective marketing strategies that promotes the real estate brand• Focusing on the growth of potential clients and the uptake of product and services• Undertake market research, understand the current trends and potential customer preferences, creating marketing strategies and budgets accordingly, and overseeing the creation of all marketing materials and content• Oversaw a team of 12 with 2 direct reports to deliver industry leading services to local and international private and institutional clients• Held local and international exhibitions for potential clients for investment in Real Estate sector• Generated revenues over Rs.200 million per year and achieved growth of up to YoY 50% in 2020• Supported business operations including finance, accounting, tax planning, local government relations, recruitment, and industry bodies representation
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Senior Marketing ManagerKings Media Services (Ooh & Event Management) Feb 2013 - Mar 2018Karāchi, Sindh, Pakistan• Kings Media Services is a specialized outdoor advertising and event management agency with clients such as Continental Biscuits, Candy land, UNICEF, Just for Men, Foodpanda, Turkish Airlines and many more• Supported marketing, business development, client servicing, campaign management, vendor relations, and artwork management• Responsible for planning, developing and implementation of marketing strategies that drive customer engagement and revenue growth• Secured 9 new multinational accounts during my tenure that led to 180% increase in inventory utilization within 2 years• Responsible for managing companies marketing budgets for outdoor advertising and events management and ensure that we work within the allocated budgets• Developed and maintained strong relationships with our clients and partners to drive business growth • Worked on semiannually P&L and ensured that our targets are achieved every year• Generated and planned revenue of Rs.100 million per annum for the agency in 2015 representing 75.3% YoY growth • Analyzed vehicle traffic patterns and client inventory demand records to work with local government and install 27 new high profit OOH units
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Marketing ManagerBays International Aug 2012 - Feb 2013Karāchi, Sindh, Pakistan• Bays Int. is a multi-brand company that markets, distributes, and retails brands such as Just for Men, Kryolan, Makeup City, Framesi and more.• Supported GM Marketing with market and consumer research, trend analysis, ATL & BTL material production and deployment• Conducted over 20 market share analysis, trade promotions management, distribution monitoring and field visits across Pakistan• Worked closely with inventory and supply team to create production, import, and supply pipelines and plan• Deployed a marketing campaign for Just for Men across 10 cities in Pakistan and increased QoQ growth of 17% -
Marketing ManagerPizza Hut - Pakistan (Mcr Pvt. Ltd.) Aug 2008 - Jun 2012Pakistan• Pizza Hut Pakistan is the largest restaurant operator and pizza brand in Pakistan, and operates a sub-franchisee of Yum! Brands USA• Developed and successfully executed marketing strategies that promoted Pizza Hut as a brand, drive sales and met the business objectives• Responsible for conducting Market research to understand the consumer behavior, and identify opportunities how to enhance the dine-in, delivery and take away business• Responsible for planning, executing and measuring the success of marketing campaigns and developing marketing materials, coordinating with the team, managing creative and advertising agencies and monitoring the performances of each campaign individually• Managed nationwide marketing operations management, trade marketing and activations management, and POS promotional planning for 40 outlets• Managed the marketing budget and allocating the resources effectively and working on quarterly P&L • Supported GM Marketing with local market analysis, brand management, media plan development, and OOH design, strategy and deployment• Managed and developed a successful marketing team and ensure they had the skills and resources to execute marketing initiatives• Deployed multiple integrated Double Masti Campaigns which delivered up to 23% QoQ revenue and 37% QoQ transaction growth• Worked with Yum’s regional teams from Singapore and Dubai, as well as global HQ team in United States on campaign planning and reporting -
Assistant Marketing ManagerMcr Pvt Ltd (Franchisee Of Pizza Hut - Pakistan) Jul 2006 - Aug 2008Pakistan•Assist in preparing and implementing Marketing Strategies for the new promotions and restaurant launches.•Work with the Marketing Manager to prepare a brand message and apply it to all the mediums of Advertising.•Work as a mediator between the advertising agency and the Company’s marketing department. Handling the ATL activities that includes agency dealing which involves handling the media plan, confirming the time, date and placement of the ad that has to be advertised. •Handling BTL activities of Pizza Hut Pakistan that includes Billboards, pylons, pole signs and bridge panels advertising, promotional banners at the restaurants, flyers, placemats and table tents printing and timely distribution to the restaurants Nation wide. LSM activities that involves direct mailing, customer interaction, stalls at different events etc.•Supervising the production or implementation of marketing materials working closely with the Supply Chain Department. •Executing and analyzing results of advertisement and marketing campaigns.•Managing Sales and Operation teams, especially during the launch of new product or restaurant.•Making Brand activation strategies. Enhancing brand positioning in terms of products and restaurants.•Managing Customer Complains regarding the restaurant Dine in, Take Away and Delivery services and ensuring timely satisfaction of the customers.
Mohammad Ammar Education Details
Frequently Asked Questions about Mohammad Ammar
What company does Mohammad Ammar work for?
Mohammad Ammar works for Kings Real Estate (Kings Group)
What is Mohammad Ammar's role at the current company?
Mohammad Ammar's current role is Head of Marketing Kings Real Estate (Kings Group).
What schools did Mohammad Ammar attend?
Mohammad Ammar attended Institute Of Business Management, Institute Of Business Management.
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Mohammad Ammar
Lahore District -
Mohammad Ammar
Project Manager, Account Manager, International Support Sales, Book Project Management, Website Project Management, Smm Marketing Project Management, DndKarāchi -
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Mohammad Ammar
Cyber Security Engineer | Cloud Security | Soc | Information Security Engineer | Experience In Incident Response And Threat HuntingLahore
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