Won “Young Achiever of the Year 2024” (Gold) for excellence in digital media planningManaging a portfolio of 350M+ PKR across digital platforms, delivering valuable, brand-tailored insights.Responsible for crafting paid media strategies that drive brand awareness and boost digital sales.Executed and Optimized 100+ campaigns on Facebook, Instagram, TikTok, Google, Youtube and other on- platform advertising solutions.Launched an industry-first lead widget campaign for Changan Motors in collaboration with OLX, increasing lead conversion rate by 33%.Reduced lead costs by 70% for an automotive brand

Led digital campaigns for Ismail Industries and Changan Motors with monthly budgets up to 15 million PKR.Executed reach, lead-generation, traffic & conversion campaigns.Designed and executed end-to-end funnel strategies, resulting in a 25% increase in conversions and consistent performance improvement across ongoing campaigns.Conducted a training session for 15+ team members at GroupM, focusing on full-funnel campaigns planning & execution on Meta.

Achieved 7.2 ROAS for Beauty PL.Achieved 17.06 ROAS for a clothing brand.Optimized eCommerce landing pages based on audience behavior by analyzing data from Google Analytics and heat maps, leading to improved user experience and higher conversion rates.Developed and optimized 10+ WordPress websites tailored for eCommerce sales, enhancing user experience and boosting conversions.Integrated GA4 for tracking and optimizing sales funnel performance for a clothing brand and reduced cost per acquisition by 50%.Integrated Microsoft Clarity for enhanced website analytics, delivering in-depth insights into user behavior and increased website conversion rate by 23%.Integrated Looker Studio for advanced GA4 data visualization, creating comprehensive and actionable reports to drive strategic decisions.

Analyzed digital marketing strategies and identified gaps for improvement.Conducted competitor analysis and identified potential opportunities for the company.Planned content calendar to attract new customers.Identified effective meta placements and optimizing marketing campaigns for better performance.Developed digital marketing strategies to attract new clients and achieve business objectives.

Assisted in the planning and execution of Dolmen Shopping Festival 2022 Campaign, one of the biggest shopping festivals in PakistanParticipated in meetings and brainstorming sessions to develop new ideas for the festival and improve customer experienceAssisted in analyzing the success of the festival by measuring KPIs and conducting surveys to gain customer feedback.Collaborated with the customers and provided them with the necessary information regarding the campaignLearned about the real estate development, project, and property management, retail, entertainment, and investment industry from one of Pakistan’s leading organizationsGained experience in various marketing techniques and strategies for successful campaigns.