The Surgical Innovations Business of the Minimally Invasive Therapies Group (BU of Medtronic) for Indian Subcontinent countries was led by me. Surgical Innovation included Energy devices (Diathermy machines, vessel sealers, Argon plasma coagulator, Lap Tower), Endo Mechanical Staplers, Surgical Staplers, Sutures & Hernia Meshes/tackers. I was responsible for overseeing the P&L in these countries, focusing on training, addressing therapy development needs of Healthcare Professionals (HCPs), ensuring comprehensive coverage, right product mix, and developing marketing strategies/plans.

I led the Value Segment Division within the Minimally Invasive Therapies Group (MITG) at Medtronic. This division caters to price-conscious yet quality-focused customers, individuals willing to compromise on a degree of innovation, quality, and service in exchange for a more budget-friendly option once the fundamental product performance expectations are met.

In this role, I was responsible for sales in South, East India, and MP for the Energy Based Devices division within the Minimally Invasive Therapies Group at Medtronic. Leading a proficient team of 18 individuals, our scope included comprehensive coverage of institutions, both private and government, ensuring strategic market outreach.

I held the position of Sales Head for Covidien's Energy Based Devices (EbD) GBU, overseeing the South India and MP regions. Leading a dedicated team of 10 professionals, our focus encompassed sales and support for Diathermy machines, vessel sealers, and associated accessories. Our market outreach extended to both private and government institutions, ensuring comprehensive coverage across the region.

Led sales and business development in Andhra Pradesh and Tamil Nadu for Johnson and Johnson Hospital Supplies (JJHS). Formulated and executed sales plans, fostered business development initiatives, and maintained relationships with key medical professionals. Managed a robust network of channel partners, focusing on Sutures, Infection prevention products (Cidex, Microshield), and General wound care products (Dynaplast, Dynacrepe).Highlights:- Achieved a commendable CAGR of 21% for AP and TN.- AP recognized as the best-performing state for two consecutive years.- 80% of the team consistently met or exceeded their targets.- Established a comprehensive distribution network ensuring product availability in all districts.- Ranked 1st in the company in the HCBI (Healthcare Business Integrity) test.

Effectively managed sales and business development in Madhya Pradesh & Chhattisgarh, overseeing a team of 4 territory managers. Developed marketing strategies, executed sales promotion schemes, and maintained key account relationships.Achievements:- Team consistently recognized as top performers for 3 years in MP/CG.- Two team members promoted during tenure.- Consistently part of the OTW (achievers) contingent for the past 3 years, including international visits to Hong Kong, Macau, Singapore, and Korea.- Established a state-wide distribution network ensuring product availability.- Successfully introduced innovative products like LW mesh in major hospitals.- Achieved a CAGR of 24% for the states.- Pioneered the entry of Ethicon into the Nursing Home segment in MP.

Managed sales exceeding Rs. 4 crore, achieving the highest sales in a decade. Pioneered the establishment of a robust distribution network for nutrition and Anesthesia products, attaining the highest sales in Anesthesia nationwide. Successfully curated an optimal product mix, leading in terms of profitability and realization across the country.Maintained a zero outstanding balance while overseeing the entire business operations. Introduced groundbreaking products, including the first-time introduction of Viaflex bags IV fluids in India. Secured approvals for products at esteemed institutions such as AIIMS and Defense.

Commenced my professional journey with this esteemed organization, assuming a pivotal role in overseeing sales and business development operations for New Delhi, encompassing the NCR region. Significantly contributed to a remarkable 500% growth in sales and successfully established Merind Generics in the Delhi market.