> Develop and execute successful content strategies to drive inbound leads.> Create engaging and informative blog posts, eBooks, case studies, emails, social media posts and website content that resonate with target audiences and increase brand awareness.> Collaborate closely with cross-functional teams, including sales, product and customer success - ensure content is aligned with business goals and customer needs.> Develop and manage content calendars and production schedules, ensuring timely delivery of high-quality content to support marketing campaigns and initiatives.> Conduct extensive research to stay up-to-date with industry trends, competitor activities, and customer pain points, translating insights into actionable content ideas.

> Responsible for all content writing initiatives for the UK and IMEA markets> Generating ideas and producing relevant content such as blog posts, white papers, digital ads, infographics, social media posts, interactive assets, award submissions and business collaterals for clients and prospects.> Edit, localise and curate existing content that is relevant for the target audience and the respective market.> Ensuring delivery of content on time and as per quality norms> Ensuring all content is on-brand and consistent in terms of style, tone and quality.> Leverage SEO best practices to improve search engine performance of web pages and blogs.> Collaborate with multiple departments (Sales, Marketing, Client Services, Creative etc) and create innovative content to drive MQLs.

Write blogs, web copies, social media posts and all marketing content for the institute's classroom coaching program and virtual courses.

> Developing extensive business research reports on various primary direct spend categories across multiple industries, enabling decision-making on spending strategies> Identifying demand drivers and cost factors and determining their near/long term impact on spend categories; best practices and trends; risk identification and management> Offering subscription Market Intelligence Reports (MIRs), including quarterly indices, supplement reports, and providing customized researches> Supporting sourcing professionals to develop strategies, mitigate risks and identify market trends affecting spend categories> Studying market dynamics for various industries/sectors> Tracking initiatives of market leaders, product improvements and cost control measures> Analysing trends to understand market fundamentals, inflation bias, and supply-demand shifts

Study of home loan market share in India by doing a comprehensive study of the different factors governing the dynamics of the home loan sector.

Working on CMS- Interwoven to develop pages and modules for the rebranding project of the client site (John Deere).

Writing, developing and editing content for E-commerce websites i.e. articles, blogs, press releases, brand and product descriptions, working on website promotion activities- reputation management, link building etc according to keyword analysis and SEO requirements.