Mohammad Usman Email & Phone Number

Lahore, Pk

Lahore, Punjab, Pakistan

Key Focus Areas:Revenue Generation: Specializing in driving revenue through YouTube and Facebook by optimizing ad revenue, sponsored content, and shoppable posts.View Growth: Implementing targeted strategies to consistently increase video views and audience engagement across multiple platforms.Data Analysis & Reporting: Leveraging social media analytics tools to track performance, measure ROI, and make data-driven decisions to enhance revenue and audience growth.Major Duties:Monetization Strategy Development: Designed and executed revenue-generation strategies on YouTube and Facebook, focusing on ad placement, affiliate marketing, and sponsored content.Content Optimization: Optimized video content through SEO best practices, ensuring higher discoverability and increased views on YouTube and Facebook.Audience Growth: Developed and implemented content calendars and growth strategies that resulted in substantial viewership increases on both platforms.Comprehensive Reporting: Produced in-depth performance reports, including key metrics like views, watch time, CTR, and revenue, providing actionable insights to stakeholders.

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

•Responsible for editing, expurgating and posting content on all social media platforms i-e Facebook, YouTube, Twitter, Instagram.•Having multilateral group discussion with other Departments i-e News, Programing, Creative and Finance Depts to test implementation of policies, SOPs according to the regulator’s requirement.•Responsible for preparation of weekly analytics reports.•Working closely with Head of SPC and other departments to implement new processes and systematic changes to bring enhanced controls, automation, robustness and efficiency.•Handling live streaming of all programs on Facebook pages.•To Perform multitasking i-e websites management of both English & Urdu (Dunya News) and designing graphic content for websites and social media.

Lahore, Punjab, Pakistan

•Responsible for editing, expurgating and posting content on all social media platforms i-e Facebook, YouTube, Twitter, Instagram.•Having multilateral group discussion with other Departments i-e News, Programing, Creative and Finance Depts to test implementation of policies, SOPs according to the regulator’s requirement.•Responsible for preparation of weekly analytics reports and sharing the same with SPC head and other senior management.•Having close coordination with Head of finance to update monthly digital revenue•Working closely with Head of SPC and other departments to implement new processes and systematic changes to bring enhanced controls, automation, robustness and efficiency.•Handling live streaming of all programs on Facebook pages.•Planning, designing and execution of social media marketing campaigns. •Acting as communicator with YouTube at YouTube chat support center for related issues like monetization, payments and copy right policies. •Organizing special digital events as per requirement such as “Short Pitch” during PSL. •To Perform multitasking i-e websites management of both Channel (Aap News, Indus News) and designing graphic content for websites and social media.

Lahore, Punjab, Pakistan

•Responsible of designing and implementation of social media marketing strategy as per client’s requirement.•Managing Aftab Iqbal’s all channels in all aspects i-e “Khabarzar”, “Khabaryar”, “GupShup with Aftab Iqbal (GWAI)”, “Open Mic Café with Aftab Iqbal” •Responsible for editing, expurgating and posting content on all social media platforms i-e Facebook, YouTube, Twitter, Instagram.•Responsible of redirecting traffic from Facebook page to YouTube channel by using different social media techniques such as uploading Small chunks on Facebook Page.•Preparing and Sharing the monthly revenue report with client and its finance team. •Tracking and monitoring performance of all programs, implementing the necessary changes accordingly, collating comprehensive reports for discussion.•Undertakes the necessary research that will provide the key reference points of the Creative Brief.

Lahore, Punjab, Pakistan

•Successfully spearhead campaigns on social media platforms including Facebook and Instagram•Monitoring online presence of company’s brand and engaged with users, strengthening customer relationships.•Conducts and presides over preliminary meetings with clients for the purpose of determining the framework of the social media strategy this includes defining objectives and targets.•Performing competitor’s analysis for my client. •Creation of event’s based content.•Web Management and Creation of graphic content for Social Media.•Preparation and presentation of monthly analytics reports to client.•Tracking and monitoring performance of all programs, implementing the necessary changes accordingly, collating comprehensive reports for discussion.

Lahore, Punjab, Pakistan

•Responsible for editing, expurgating and posting content on all social media platforms i-e Facebook, YouTube, Twitter, Instagram.•Having multilateral group discussion with other Departments i-e News, Programming, Creative and Finance Depts to test implementation of policies, SOPs according to the regulator’s requirement.•Responsible for preparation of weekly analytics reports and sharing the same with digital head and other senior management.•Having close coordination with Head of finance to update monthly digital revenue•Working closely with digital head and other departments to implement new processes and systematic changes to bring enhanced controls, automation, robustness and efficiency.•Handling live streaming of all programs on Facebook pages.•Planning, designing and execution of social media marketing campaigns. •Acting as communicator with YouTube at YouTube chat support center for related issues like monetization, payments and copy right policies. •To Perform multitasking i-e websites management of DIN NEWS and designing graphic content for websites and social media.

Bachelor'S Degree, Computer Science, 3.3

Intermediate, Ics, 764/1100