Mohammed Rafi

Mohammed Rafi Email and Phone Number

Retail Manager / Category Manager @
Mohammed Rafi's Location
United Arab Emirates, United Arab Emirates
Mohammed Rafi's Contact Details

Mohammed Rafi personal email

n/a
About Mohammed Rafi

OBJECTIVE A retail expert with over 20 + years’ experience of proven record of transforming business by improving profitability, excellence in retail operations , implement retail strategies that drives Sales & Store profitability in Consumer Electronics & Automotive Industry. PROFILE SNAP SHOT• Achieved excellence in Retail Operations with highly effective day to business management, by implementing best practices, set benchmarking with action plans & KPI’s for stores & individuals, thus increase profitability by reducing cost & removing inefficiencies.• Skilled in leading team of 100+ highly productive & motivated team through customer focused training thus elevating customer service levels & Operational excellence• Proven track record increased sales & profits: secured long terms strategic deals, Vendor negotiations, Operations excellence, new product lines, business expansion, reducing costs & removing inefficiencies. • Manage various formats of retail a chain of stores, large formats, franchise stores, Online platforms, service centers, B2B business.• Category Management: practicing business values and skill full negotiations able to build trust & confidence with vendors & business partners, earned strategic deals, exclusivities & collaborations leveraging & business growth. • Implement market Intelligence, analyzed industry trends by GFK & other agencies benchmarked implementation with the best in industry thus providing selling tools to sales team to close deals & to counter competition.• Product management: planned product range & assortment using store wise demographic segmentations, interactive display planograms, introduce new products & product trends managed healthy inventory by forecasting sellouts, timely action plan for ageing stocks & exit for unsuccessful products.• Financial planning: involved in budget planning, P & L management at store level, buying budgets, Feasibility plans for new projects. • Marketing & promotions campaigns: planned yearly marketing calendar, designed promotions, sales campaigns & product launches using social & print media platforms.• New store openings implement planograms, In-store branding, follow up time line trackers, vendors & contractor’s agreements, staff recruitment & training. • adaptability worked in different industry & product lines in Consumer electronics & Automotive demonstrates my ability to adapt to environments

Mohammed Rafi's Current Company Details
Ango Mart - Noble Group

Ango Mart - Noble Group

Retail Manager / Category Manager
Mohammed Rafi Work Experience Details
  • Ango Mart - Noble Group
    Category Manager - Consumer Electronics And Home Appliances
    Ango Mart - Noble Group Feb 2023 - Present
    Angola
    Category Manager - For Consumer Electronics and Home Appliances, TV, Music Systems, Large Appliances, Washing Machines, Fridges, AC, & Small Appliances.Managing chain of 21 stores, Procurement , Product assortment, Visual Merchandising, Pricing, Vendor Management.
  • E-City General Trading Llc
    Retail Category Manager
    E-City General Trading Llc Jun 2019 - Jun 2022
    United Arab Emirates
    JOB RESPONSIBILITY:TO drive sales & increase margins across chain of Retail Stores through category management, Vendor managment, Inventory Management, Visual Merchandising, promotions, Marketing activities for three categories: Televisions, Home Audio & GamingACHIEVMENTS • Increase Overall profit margins by 5 % by re-negotiating business contracts & realign relationship with vendors through confidence building measures.• Implemented demographic segmentation for each stores brand wise while identifying gaps, revised assortments & product range & other opportunities of cross selling able gain market share & increase overall Sales by 30% • Refreshed display planogram, bin assortment, interactive display & mapping product range & assortment with customer profile in each store resulted in increased sales & inventory turnover. • Utilization Data analyzing, GFK reports, competition bench markings able to rationalizing product range & assortment selection, design sales promotions, adjust pricing, removed inefficiencies by renegotiating with suppliers. .• Business with values & ethics: with this approach able to build good relationship with Vendors regain trust, confidence & mutual respect, also helped negotiating favorable terms like gained additional support for Store branding, promotional events, ageing stock clearance & back hand rebates.• Managed healthy level of inventory: initiated action plans like buying budgets, monitoring ageing inventory & quick liquidation plans, exit strategies for unsuccessful products.• New stores openings: part of management team responsible for store openings, set planogram, followed up time line trackers, negotiated with brands for Brand visibility, space selling & store opening promotions (# Nakheel Mall # YAS Mall) • Marketing: developed & align marketing calendar with vendors, design promotions pushed promotions from through social media, catalogue distribution, in store branding
  • Al Dobowi Group
    Retail Manager
    Al Dobowi Group Mar 2016 - Apr 2019
    Dubai, United Arab Emirates
    Responsible for Retail Operations for a chain of Seven Centers P & L. overseeing 60 + staffKey Responsibility area• prepare budgets & achieve overall and individual store profitability • Design and implement Marketing Strategy to Increase footfall, brand awareness & visibility• Ensure day to day operations & other aspects of business are conducted in accordance to SOP’s, • Implement organization values to achieve financial goals and Ethics of business• establish new outlets, develop new customers, executed a turnaround plan for loss making stores to profitability by achieving Sales growth of 40% growth through aggressive marketing campaigns, strategic deals, new business avenues, increase margins, reduce OPEX by 20% taking reducing costs & removing inefficiencies. Signed Exclusive contract with Carrefour hypermarkets projected Annual Sales AED 3 Million. Secured deal of AED 1 Million with TOTAL middle east support for new business development and introducing new services Establish new business avenues: B2B business tie-ups with Emirates Platinum Club, Faaza, RAK bank, Gems Education, Aviation Pilot Club & others E-commerce business tie ups with online platforms Groupon, Pit-stop Arabia, Souq.com, tyres.ae adding extra business of AED 1 Million Lead the process establishing 3 new outlets, introduce multi-brand concept, injected new product lines and services projected additional sale of AED 3.5 Million Managed fleet customers Car taxi, Philip Morris, Europcar, fast rent a car & Diamond lease by providing total solutions, interactive programs, cost saving reports, safety awareness programs. development of appropriate operational & functional policies/procedures for each store & thereafter ensure compliance, redesigned shop floor, store branding, signed AMC’s for machines, equipment’s & utility assets which resulted in uniformity & disciplined operations
  • Yellowhat Japan-  Sharaf Group
    Retail Sales & Category Management
    Yellowhat Japan- Sharaf Group Oct 2008 - Jan 2016
    Dubai
    RESPONSIBLITIES:Shouldered General Management responsibilities in Sales, Operations, Marketing and category management for 3 retail outlets area of about 30,000 sq. ft., Annual Sales turnover AED 25 Million, • Start-Up member Developed set up process, store design, training staff, negotiations• Recruited, trained & developed a team of 100+ Sales & Service staff. Inspire non-political & cooperative ethos by implemented, mentoring sessions, assigned sales targets, conducted performance appraisals. established floor discipline, improved customer service levels, motivated staff for achieving financial goals.• Merchandising: adapted display matrix, concept merchandising, interactive selling’s, Instore branding, display of stores policies & customer communications. Uniformity in communications, increase customer trust, maintained high retail standard levels.• Category management: Introduced leading International automotive brands like 3M, Bridgestone, Dunlop, Micheline, Goodyear, Pirelli, Pioneer, Alpine, TOTAL, Mobil eBuilt Supplier relationship managed 75 local & International suppliers secured favourable buying terms & secured long term contracts develop excellent rapport and support in terms of pricing and marketing supports.• Secured Strategic deals: long terms exclusive co- partnership deals monetary support for Marketing and brand building activities Support with big brands TOTAL, 3M, Kenwood, MOBIL lubricants Secured support for co-branding, sales promotions and other activities targeted and achieved AED 1 Million support per Year.• aggressive advertisement strategy through media mix channels such as radio, newspapers, flyer distribution, Magazines. & social media platforms. huge success in branding building, created awareness improved footfall.• Product launches, events, Exhibitions, Motor shows & competitions, Safety awareness programmes. Increase brand visibility, brand awareness achieved marketing goals
  • Jumbo Electronics Company Limited (Llc)
    Retail Store Manager
    Jumbo Electronics Company Limited (Llc) Oct 1997 - Sep 2008
    Dubai
    Retail Store Operations Manager (Nov.1998 to Dec 2007) One of the leading Retail & Distribution conglomerate in UAE, dealing with consumer Electronics, Computers, Mobile phones & Home Appliances One of the biggest distributors of SONY in the world, NOKIA, ACER, HP, BROTHER, Microsoft, SUPRA & many moreAchievements• Successfully managed a high traffic & High-profile Flag Ship Stores of 30,000 sq. ft. spread over 7 levels Annual turnover of AED 50 Million & footfall of manage 100 + sales & support staff Record achieved Annual Sales Figures of Over AED 100 Million in year 2003.• Sales growth registered 10% year after year• Mystery Shopping Achievements by driving individual performance & people development at store level conducted by external agency. Awarded best Jumbo outlets for 3 consecutive quarters.• adherence & enforcement of loss prevention & security policies & procedures (i.e. credit cards, check approvals, employee purchases, return & exchange policies) Awarded best store manager for operations.• Interacted with high profile customers like Ministers, Bollywood movie start & Sports personalities who regularly visit showroom. Awarded best store manager for operations.• Participation in major events like GITEX, DSF and other sales programmes. Can organise and manage big platforms.• formulate pricing strategies to meet gross margin a core team member for jumbo retail team for analysis &implementation McKenzie’s new business development strategy.
  • Spencers & Co.Ltd
    Sales Executive
    Spencers & Co.Ltd Jul 1996 - Jun 1997
    Banagalore Dubai
    SALES EXECUTIVE (1996 – 1997 SALES EXECUTIVE)Premium departmental stores on MG Road Banaglore part of RPG group , A reputed brand under English rule continued to service the elite & life style consumersThe high end retail has everything under one roof from Grocery, consumer electronics, fashion & Lift style products• Achieved invidual targets• as a sales trainee developed sound Product knowledge through series of product range & Sales training• Developed product demonstration skills & closing technics • Provide exceptional customer-service• appreciated as best sales trainee• career grownth 3 promotion in 3 years from Sales trainee to sale representative to Sales Executive

Mohammed Rafi Skills

Retail Operations Store Management Product Management Business Development Supplier Negotiation Vendor Management Business Planning Team Management Key Account Management Sales Management Negotiation New Business Development Inventory Management Forecasting Profit Customer Satisfaction Marketing Supplier Contract Managment Product Development Product Marketing Supplier Evaluation Trend Analysis

Mohammed Rafi Education Details

Frequently Asked Questions about Mohammed Rafi

What company does Mohammed Rafi work for?

Mohammed Rafi works for Ango Mart - Noble Group

What is Mohammed Rafi's role at the current company?

Mohammed Rafi's current role is Retail Manager / Category Manager.

What is Mohammed Rafi's email address?

Mohammed Rafi's email address is ra****@****what.ae

What schools did Mohammed Rafi attend?

Mohammed Rafi attended Bangalore University.

What are some of Mohammed Rafi's interests?

Mohammed Rafi has interest in Children, Civil Rights And Social Action, Politics, Environment, Poverty Alleviation, Human Rights, Health.

What skills is Mohammed Rafi known for?

Mohammed Rafi has skills like Retail Operations, Store Management, Product Management, Business Development, Supplier Negotiation, Vendor Management, Business Planning, Team Management, Key Account Management, Sales Management, Negotiation, New Business Development.

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