Crafting impactful campaigns and fostering a thriving creative environment.In April of '23, I pivoted from a purely strategic and analytical role to one with a more creative bent. What I continue to be excited about -Lead and inspire a talented team of creatives to produce exceptional creative work.Partner with clients and account managers to understand client goals, target audiences, and brand messaging.Develop and present innovative campaign concepts that are… Show more Crafting impactful campaigns and fostering a thriving creative environment.In April of '23, I pivoted from a purely strategic and analytical role to one with a more creative bent. What I continue to be excited about -Lead and inspire a talented team of creatives to produce exceptional creative work.Partner with clients and account managers to understand client goals, target audiences, and brand messaging.Develop and present innovative campaign concepts that are strategically sound and emotionally resonant.Ensure all creative output adheres to the highest standards of quality, meeting deadlines and budgets.Foster a collaborative and inspiring work environment that encourages creative risk-taking and excellence.Stay ahead of the curve on industry trends and ensure the creative approach is fresh and relevant - including integrating Artificial Intelligence and Gen-AI in the creative workflow.Participate in new business pitches and presentations, captivating clients with a strong vision and leadership. Show less

Red Bangle is an inspiring media-tech business. I have been brought in to be a creative & strategic vanguard for - the brand, content marketing, and performance marketing effort.What I am excited about:Generating new high-intent business leadsDeveloping and executing the content strategy - writing, editing and QCDeveloping and managing marketing budgetsEvaluating and iteratively optimizing marketing strategyAnalyzing market trends and preparing forecasts for content… Show more Red Bangle is an inspiring media-tech business. I have been brought in to be a creative & strategic vanguard for - the brand, content marketing, and performance marketing effort.What I am excited about:Generating new high-intent business leadsDeveloping and executing the content strategy - writing, editing and QCDeveloping and managing marketing budgetsEvaluating and iteratively optimizing marketing strategyAnalyzing market trends and preparing forecasts for content marketingOverseeing branding, advertising, and promotional campaignsPreparing and presenting insightful quarterly and annual reports to leadershipSome milestones I have celebrated so far:Increased brand awareness on the production as well as the media-tech platform side of the business through content marketing, PR and advertisingGrew website sessions by 454% over a period of 1 yearInfluenced revenue of 1cr and growing through email marketingGrew content marketing effort by 7-foldMigrated CRM for the business from spreadsheets to Hubspot - Negotiated payment terms, built marketing and sales automation processes and created onboarding modules for marketing, sales, and servicing teamsBuilt website architecture, designed UI/UX, and project-managed the development of the founder-profile website. Show less

Worked with businesses within industries such as Retail, Technology, Media, and E-commerce to strengthen communication across the marketing and sales funnel. Worked on marketing mandates such as Branding, Search Engine Marketing, Content Marketing, Email Marketing, Social Media Marketing, and Merchandising to name a few.

Spearheading marketing strategy across the funnel.Was responsible for developing the brand voice, persona, and promoting the business with a strategy that is aligned with the CoWrks mission of building the largest coworking community. While working harmoniously with other teams in nurturing the Physical Community, was also responsible for building and nurturing the digital community spread across all of the company’s digital presence.Led teams of Copywriters and… Show more Spearheading marketing strategy across the funnel.Was responsible for developing the brand voice, persona, and promoting the business with a strategy that is aligned with the CoWrks mission of building the largest coworking community. While working harmoniously with other teams in nurturing the Physical Community, was also responsible for building and nurturing the digital community spread across all of the company’s digital presence.Led teams of Copywriters and Designers on executing quarterly strategyHelped establish and maintain project staffing and schedulesLed brainstorms and concept development on pitches and projectsBuilt Investor Decks, Sales Decks, Pitch Decks and Creative DecksMentored Copywriters and Designers while helping to set career goalsStrategically defined and managed the brand positioningKey Result Areas:Organically scaled the digital community upIncrementally increased overall content churnIncrementally increased content engagementImproved lead relevance through communication thereby improving CACImproved digital experience and quality of interactionStrategized, created, monitored and managed content across SM platforms - Facebook, Instagram, LinkedIn, Twitter, Snapchat and PinterestEstablished thought leadership across the digital communityImproved brand loyalty by nurturing leadsEstablished and improved marketing impactMaintained QC and worked with external vendors and agenciesConducted customer and market research through Social Listening Show less

Strategising for Advertising and Content MarketingBuilt Advertising and Social Media campaigns for brands across industriesLed teams of Copywriters and Designers on executing campaignsLiaised as the single POC between clients and project staffTrained Copywriters and Designers while helping to set career goalsCreated comps in Photoshop and IllustratorLed brainstorms and concept development on pitches and projectsCreated animations and broadcast-ready videos on the… Show more Strategising for Advertising and Content MarketingBuilt Advertising and Social Media campaigns for brands across industriesLed teams of Copywriters and Designers on executing campaignsLiaised as the single POC between clients and project staffTrained Copywriters and Designers while helping to set career goalsCreated comps in Photoshop and IllustratorLed brainstorms and concept development on pitches and projectsCreated animations and broadcast-ready videos on the Adobe SuitePresented creative concepts to internal and external stakeholdersKey Projects:Built copy strategy on the OOH campaign, and the website information architecture for the launch of the Teewe streaming stickMapped the Customer Journey across mailer drips for leading e-commerce brands such as Amazon, and the Real Estate portal CommonfloorBuilt and managed Social Media calendars for clients across industries while crafting brand guides and response narratives to train writersCreated pre-production booklets and directed sound design on film projects Show less

Writing scripts for TVC and Radio, Website and Landing Page copy, Email marketing, Print campaigns, and Internal comms for businesses across industries such as FMCG, Retail, Technology, Media, and Hospitality

Strategising for Advertising and Marketing CollateralWorked with copywriters to create marketing campaigns and ad conceptsPresented creative concepts to internal stakeholdersPart of a two person team that crafted internal communication collateral deployed across the agencyKey Clients:Auchan, ITC Foods (Bingo), Beyond Carlton, Fortune Foods, GMR, Haywards, MTR, Rohan Builders, Titan, Titan Eye+, Vodafone, Zoop, Andhra Tourism, RMZ Builders and Aditya Birla (Allen… Show more Strategising for Advertising and Marketing CollateralWorked with copywriters to create marketing campaigns and ad conceptsPresented creative concepts to internal stakeholdersPart of a two person team that crafted internal communication collateral deployed across the agencyKey Clients:Auchan, ITC Foods (Bingo), Beyond Carlton, Fortune Foods, GMR, Haywards, MTR, Rohan Builders, Titan, Titan Eye+, Vodafone, Zoop, Andhra Tourism, RMZ Builders and Aditya Birla (Allen Solly and Louis Philippe) Show less