 Deliver the top line and bottom-line numbers for the business unit Focus on individual areas of P&L to achieve an overall acceptable result Manage relationship with principals through delivering the KPIs and active communication Lead a team of highly motivated sales and trade marketing professionals in developing andimplementing an integrated range of marketing activities and sales strategies Develop and implement a multi-channel promotional plan with specific periods thatcomplement the business strategy of the brand Closure of debit notes & in-market collections as per time lines Forecast accuracy.

 Oversee retail sales across all channels like Key Accounts,A,B Class and Lower trade for the entire region. Responsible for the top line and bottom line achievements of a 100mn turnover division per annum . Plan and execute thematic promotions with key customers, effectively and economically. Deliver annual volume / value within budgeted costs. Achieve distribution, both numeric and weighted along with instore execution objectives Coordinate with Finance team to ensure receivables and payables are on track as per agreement with retailers and principals. Ensure forecast accuracy by coordinating with supply chain thereby ensuring stock availability as per requirements. Enable smooth transition of new products from the initial launch phase to a sustainable volume generation phase, through proper planning of phased listings, aggressive initial promotions, distribution bench marking and availability Budget planning agency wise. Organization capability building, to have a razor sharp sales force to ensure quick, smooth and less time consuming In Market On Shelf availability.

 Assuring that the volume and value sales targets allocated by the division achieved in each customer sector. Ensuring that the sales force are properly equipped, trained and motivated to achieve their objectives. Assisting the Sales Personnel in managing customer issues, improving performance and providing training objectives, by working in the market on a regular basis. Ascertaining that all Sales Representatives and Merchandisers receive a completed assessment form with agreed follow up objectives within two working days of the accompanied fieldwork. Keeping the top management updated with the market & competitive activities and recommending on actions and objectives that should be adhered to. Ascertaining that the company objectives are being achieved and that control systems are adhered to, by following up on the sales force achievements. Expanding the customer base, promotional activities, range extensions or merchandising changes to ensure business development. Establish and maintain a superior relationship with customers. Get continuous feedback and ensure customer satisfaction is maintained. Recommending on changes in credit to finance department when required Authorizing Sales Representative’s orders, agreed FOC’s, damaged goods uplifts and customer discounts within agreed guidelines set by the division Ensuring efficient and effective inventory management as per company guidelines. Conducting continuous analysis and study of the market to keep up to date with trends, to identify new potential clients, to understand market share and keep abreast of competitor activity. Conducting annual and six monthly appraisals for all Sales Representatives and Merchandisers. Ensuring the set targets are achieved as per business plan. Ensuring A&P spent is within the budget. Ensuring that the market share is achieved and maintained as per set strategies along with focus on execution.

 Managed sales volume, distribution, merchandising, shelving and collection without any bad debts. Assisted the trade customers to resell brands, operated efficiently & economically and established goodwill. Ascertained excellent deployment of posm and shelving, visibility & displays as per the contracts. Updated the Sales Manager with the requested data accurately and on time for stocks, estimates, daily sales, pricing, competition, etc.  Ensured Team building by supporting colleagues and other functions to deliver positive results. Reflected the corporate core values and principles in daily work with customers, employees, colleagues, and management. Managed budgets & allocations, the quarterly/annual BDF plan and assured that all the agreed on displays were occupied during the contract period. Developed and implemented a journey cycle allocating proper time for all customers  Conducted quarterly business review with key customers Utilized conceptual selling. Managed the inventory levels as per set targets and contribute actively to eliminate to the maximum both out of stocks, damaged goods and expired products  Commitment to continuous learning process.