Mohammed Abdullah Email & Phone Number

Dubai, United Arab Emirates

Helped +50 eCommerce startups and entrepreneurs in GCC/MENA set up their marketing plan and strategy to launch their digital marketing activities across different channels like Paid Search, Social Media, SEO, Display networks, and Mobile Advertising.Also, supporting startups who are looking to expand regionally and grow their businesses across MENA and other global markets.

Dubai, United Arab Emirates

Redefining the shopping experience of the handmade crafts in MENA.

Dubai, United Arab Emirates

• Hired and managed a talented team focusing on delivering a performance-based strategy to deliver online sales, alongside with engagement strategy with users across social media platforms.• Daily optimization & monitoring for performance, prices, and engagement for different accounts I manage.• Analyzing all campaigns results and ensure the delivery of different reports on a daily, weekly, and monthly basis.• Manage the business relationship with vendors and suppliers.• Create extensive workflows and strategy for Social Media community management in order to manage the flow of inquiries and requests from customers.• Built an influencer marketing strategy focusing on performance.• Set budgets and forecasts for different performance campaigns on different platforms.

Dubai, United Arab Emirates

Top clients: Emaar Properties, Emaar Entertainment, Extra, Flynas, Hilton, Dubizzle, Bayt.com, MarkaVIP, and Wysada.• Working within the operations team for PPC, SEO & Paid Social as a cross-channel executive to execute and apply the client’s strategy.• Hiring and mentoring new members of MENA team for different digital media channels.• Contributing to the overall strategy of the Dubai office and ensure KPI’s are met for the MENA operations team.• Handling communication with key partners from Google and Twitter team to enhance the delivery of the client’s projects.• Ensure that all campaigns, strategy & structure are well localized for GCC region.• Working on multiple key brands in MENA with different fields and industries such as retail, fashion, hotels, and banks.• Constantly identify opportunities for clients and work with Client Services team to apply them.• Working on all the key digital marketing platforms.• Daily optimization & monitoring for performance, prices, and engagement for different accounts I manage.• Analyzing all campaigns results and ensure the delivery of different reports.

Dubai, United Arab Emarites

• Executing CPC/CPM/CPA based campaigns using digital advertising channels for all purposes based on the digital media strategy and aligned with the business needs.• Daily optimization for performance, prices, and engagement.• Analyzing campaigns results and delivery of different reports.• Working closely with the other teams to ensure needed paid media support is given to the other campaigns.• Always-on A/B testing on both advertising and product sides.• Managed and delivered the Twitter project for KSA to achieve the company targets. The project included setting up a plan with a timeline to build the account and acquire followers to start advertising to drive Unique Listers with optimizing the campaigns as well as project-managing a team to set a content strategy to engage with followers and ensure that all campaigns are tracked and reported.

Riyadh, Saudi Arabia

• Managing all the contents for the brands’ websites and social media to improve the engagement with the company brands.• Monitoring the online marketing programs as well as improving the strategies.• Planning of digital marketing campaigns.• Designing and developing for the landing pages & the creative work for all digital campaigns.• Apply the campaign’s plans on different digital advertising channels like Twitter, Facebook, GDN, and Search.• Analysing of different reports and optimizing all the running campaigns.

Riyadh, Saudi Arabia

• Content management of client websites.• Update the websites & social media accounts on a daily basis.• Improve the traffic using different advertising channels.• Give feedbacks to develop this website based on the performance.• Planning of clients marketing campaigns on digital channels.

Riyadh, Saudi Arabia