Mohan C V Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Led a team of 9 campaign managers and owned delivery success.• Managed ad campaigns with business models that included CPC, CPM, CPI, CPR, and CPV worth > 1 Million USD per month.• Provided critical support to clients in onboarding, tracking, optimizing, and to sales in building media plans and forecasting.• Proficient in multiple DSP, and SSP platforms such as GAM, DV360, FB Ads Manager, Mediamath, TTD, and programmatic campaigns.• Hands-on experience with several MMPs such as AppsFlyer, Adjust, Branch, and Singular for campaigns with deep funnel metrics as KPIs.• Experience with multiple ad vendors like DCM, Sizmek, Nielsen, etc.• Deep understanding of ad verification partners such as MOAT, IAS, DoubleVerify, etc.• Handled traffic via Ad Networks and understood DMP and pixel implementation well. • Coordinated with product, and engineering teams in exploring new sellable properties and added 2 new premium ad properties to our inventory.

Bengaluru Area, India

• Built and managed relationships for ShareChat with Kannada celebrities, TV Channels, production houses, independent artists, government bodies etc.• Sent push notifications, did targeted pushing of content through Clevertap. • Ideated and executed UGC and PGC media campaigns for more than 30+ alliances and brands. Managed the talent/in-house influencers to seed content.• Created professional pitching decks and also PR presentations like Customer success stories, case studies of campaigns etc.

Bengaluru Area, India

• Managed sending Push and Pull notifications and increased the CTR for Kannada language by 8 points.• Managed the communities of VIP users and kept them engaged with weekly community-specific contests and campaigns. • Ideated, Visualized and executed online contest and UGC campaign for Diwali and New Year with the help of designers and engineers.• Did on-field market research which included more than 200 subject candidates for NewsDog app to study the usage behavior pattern, quality of usage, ease of app and features performance.• Discovered and added more than 60 content sources for Kannada Language on CRM.

Bengaluru Area, India

• Curated, developed and wrote content for TinyStep website and drove 13 Million+ traffic from scratch (i.e.20 Million+ page views) to Kannada blogs in just 12 months. 2.8Million page views in June was the monthly highest.• Worked as art director for 6 brand videos (3 for Nestle Ceregrow, 2 for Tinystep Productions and 1 for LuvLap brand).• Co-ordinated with more than 10 freelancers every day, created weekly and monthly content calendars, handled 2 main pages and 15 associated facebook pages.• Wrote more than 650 blogs on various topics which included pregnancy, healthcare, lifestyle etc.• Ensured all the best SEO practices are implemented and also suggested tactics which helped in improving Fill-rate and CPM to increase Facebook ad revenue.