Mohan C V Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Led a team of 9 campaign managers and owned delivery success.
• Managed ad campaigns with business models that included CPC, CPM, CPI, CPR, and CPV worth > 1 Million USD per month.
• Provided critical support to clients in onboarding, tracking, optimizing, and to sales in building media plans and forecasting.
• Proficient in multiple DSP, and SSP platforms such as GAM, DV360, FB Ads Manager, Mediamath, TTD, and programmatic campaigns.
• Hands-on experience with several MMPs such as AppsFlyer, Adjust, Branch, and Singular for campaigns with deep funnel metrics as KPIs.
• Experience with multiple ad vendors like DCM, Sizmek, Nielsen, etc.

Bengaluru Area, India

• Built and managed relationships for ShareChat with Kannada celebrities, TV Channels, production houses, independent artists, government bodies etc.
• Sent push notifications, did targeted pushing of content through Clevertap.
• Ideated and executed UGC and PGC media campaigns for more than 30+ alliances and brands. Managed the talent/in-house influencers to seed content.
• Created professional pitching decks and also PR presentations like Customer success stories, case studies of campaigns etc.

Bengaluru Area, India

• Managed sending Push and Pull notifications and increased the CTR for Kannada language by 8 points.
• Managed the communities of VIP users and kept them engaged with weekly community-specific contests and campaigns.
• Ideated, Visualized and executed online contest and UGC campaign for Diwali and New Year with the help of designers and engineers.
• Did on-field market research which included more than 200 subject candidates for NewsDog app to study the usage behavior pattern, quality of usage, ease of app and features performance.
• Discovered and added more than 60 content sources for Kannada Language on CRM.

Bengaluru Area, India

• Curated, developed and wrote content for TinyStep website and drove 13 Million+ traffic from scratch (i.e.20 Million+ page views) to Kannada blogs in just 12 months. 2.8Million page views in June was the monthly highest.
• Worked as art director for 6 brand videos (3 for Nestle Ceregrow, 2 for Tinystep Productions and 1 for LuvLap brand).
• Co-ordinated with more than 10 freelancers every day, created weekly and monthly content calendars, handled 2 main pages and 15 associated facebook pages.
• Wrote more than 650 blogs on various topics which included pregnancy, healthcare, lifestyle etc.
• Ensured all the best SEO practices are implemented and also suggested tactics which helped in improving Fill-rate and CPM to increase Facebook ad revenue.