Mohd Sofian Muhammad Email & Phone Number

Shah Alam, Selangor, Malaysia

Shah Alam, Selangor, Malaysia

• Advise and assist partners/team on developing PR/Strategic Communications activities and coordinate & conduct survey/research into compelling narratives in various formats (online, print, and social media). Including developing concepts, teaching, training notes, presentation decks and planning for the projects and synthesizing takeaways for dissemination with partner/team to prospect clients as needed. • Conceptualize, develop, guide, and oversee project communication products as needed, such as presentation decks, briefs, posters, banners, flyers and a corporate profile, ensuring coherence with WHITE & Associates’ corporate image guidelines. • Develop high-quality, engaging content to communicate WHITE & Associates’ research, collaborations, and impact by leveraging AI-based software or Chat GPT prompts or not.• Provide and check the accuracy of Bahasa Malaysia translation for project materials (i.e Corporate Reports, etc). • Provide review and editorial oversight for all WHITE & Associates’ communications, project pitches and knowledge contents/materials. Develop and maintain processes and guidance for partners to ensure consistently branded, high-quality content.• Maintain an editorial calendar for developing content (in various formats, such as news updates, website, blogs, and stories) to inform about and promote WHITE & Associates’ activities and outputs through WHITE & Associates’ digital channels (website, Twitter, Facebook, Instagram and LinkedIn). • Manage WHITE & Associates' periodic e-Greetings, coordinating and developing engaging contents for SocMed's postings. • Coordinate and manage all intellectual materials including creatives, photos and video assets of WHITE & Associates’ activities from different projects/events and perform other tasks to support partner/team as needed.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

1. Marketing Strategy Planning- Developing and executing annual A&P and Online Communications using the situational analysis framework, developing the Communications Strategies (which include brand strategy, product profile strategy, and communication platform strategy and ensuring they are aligned with the overall Company’s mission including the preparation of the yearly financial budget and resource requirements to the Management).2. Brand & Product Portfolio Management- Optimizing brand & product exposure by prioritizing according to market trends & customer needs which contributed to the overall Bank’s sales target.3. Brand Communication (ATL & BTL) and Advertising & Promotions Activities- Strategised annual communications planning and developed the communication briefs for projects undertaken by the Section.- Liaise with internal and external parties such as the media, creative designers, printers, suppliers and others to ensure quality deliverables.- Close monitoring and working with agencies in generating effective media planning and implementation strategy.- Ensuring the agreed brand strategies were well executed and they create maximum impact on the Bank.4. Business Performance Management- Review/track / monitor/update the effectiveness and performances of all the A&P and Online activities for the Management.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

KEY RESPONSIBILITIES:- Providing story leads on the association and its members to the press – Fact Sheet.- Managing website contents and messaging and taking the lead on the Corporate Website revamped project.- Developing and managing various networking events.- Producing corporate collaterals in consultation with senior management.- Developing and implementing a social media strategy and presence for the organization.- Checking the accuracy of Bahasa Malaysia translation for marketing materials and policy contracts.- Handling sponsorship/ contribution/ donation requisitions. Assigned as the Project Manager for the 1st Company’s CSR activity known as the Global Volunteer Day for Prudential Group of Company. The project was led by the Head Quarters in New York, USA.- Updating the corporate information/ profile.- Managing and liaising with adopted schools with various activities and competitions (CSR program).- Ensuring all marketing materials/ office facilities/ stationaries in compliance with the Company’s Corporate Image Guidelines.- Liaising with business partners/distribution partners in marketing initiatives.- Involved in the production of all marketing materials - Pos Hayat, Pos Bestari product for Pos Malaysia, and “Don’t Worry” product for Bancassurance - Bank Simpanan Nasional.- Initiated the Mail Drop initiative for the Company’s 1st Medical product for Agency distribution.

Master Of Science - Msc, Managerial Communication, 3.46

Bachelor Degree Of Communication, Organizational Communication, Cgpa: 3.71 - Hon. 1St Class

Diploma In Translation, Mass Communication, Pass

Sijil Pelajaran Malaysia, Malay Literatures, Economy & Business, Grade 2