Mohd Sofian Muhammad Email & Phone Number

My Kingdom

Kuala Lumpur, Malaysia

KEY RESPONSIBILITIES:1. Marketing Strategy Planning- Developing and executing annual A&P and Online Communications using the situational analysis framework, developing the Communications Strategies (which include brand strategy, product profile strategy and communication platform strategy and ensuring they are aligned with the overall Company’s mission including the preparation of the yearly financial budget and resource requirements to the Management).2. Brand & Product Portfolio Management- Optimizing brand & product exposure by prioritising according to market trends & customer needs which contributed to the overall Bank’s sales target. 3. Brand Communication (ATL & BTL) and Advertising & Promotions Activities- Strategised annual communications planning and developed the communication briefs for projects undertaken by the Section.- Liaise with internal and external parties such as the media, creative designers, printers, suppliers and others to ensure quality deliverables. - Close monitoring and working with agencies in generating effective media planning and implementation strategy.- Ensuring the agreed brand strategies were well executed and they create maximum impact to the Bank.4. Business Performance Management- Review / track / monitor / update the effectiveness and performances of all the A&P and Online activities for the Management.

Kuala Lumpur, Malaysia

- KEY RESPONSIBILITIES:- Providing story leads on the association and its members to the press – Fact Sheet.- Managing website contents and messaging and took the lead of the Corporate Website revamped project.- Developing and managing various networking events.- Producing corporate collaterals in consultation with senior management.- Developing and implementing a social media strategy and presence for the organization.- Checking the accuracy of Bahasa Malaysia translation for marketing materials and policy contracts.- Handling sponsorship/ contribution/ donation requisitions. Assigned as the Project Manager for the 1st Company’s CSR activity known as the Global Volunteer Day for Prudential Group of Company. The project was led by the Head Quarters in New York, USA.- Updating the corporate information/ profile.- Managing and liaising with adopted schools with various activities and competitions (CSR program). - Ensuring all marketing materials/ office facilities/ stationaries in compliance with the Company’s Corporate Image Guidelines.- Liaising with business partners / distribution partners in marketing initiatives. - Involved in the production of all marketing materials - Pos Hayat, Pos Bestari product for Pos Malaysia and “Don’t Worry” product for Bancasurance - Bank Simpanan Nasional. - Initiated the Mail Drop initiative for the Company’s 1st Medical product for Agency distribution.

The Degree Of Master Of Science, Managerial Communication, 3.46

Bachelor'S Degree, Communications

CGPA: 3.71/4

Diploma In Business Study, Diploma In Professional Translation (Mass Comm), Sijil Penterjemah, Business Study, Translation (Mass Comm & General), Distinction