Crm Manager
Current• Developing, planning and implementing CRM strategies to support the organisational business plan and objectives. • Supervise processes around data collection and processing.• Own the end-to-end data flow across integrated applications.• Apply KPIs and metrics against transactional systems to oversee and manage quality of operational data.• Deliver KPI reports to the Jersey Finance leadership team in a consistent and coherent way.• Ensuring the database is segmented effectively to support targeted marketing and business development activities.• Working closely with all departments to ensure the CRM system works effectively for all areas of the organisation.• Develop, analyze and report key metrics, trends and results to senior management.• Working with agency partners and external technical suppliers to deliver Jersey Finance’s digital activities in an effective, efficient and secure manner.• Developing and supporting projects to enhance Jersey Finance’s use of digital tools and CRM systems across the marketing and business development function. • Measure and report performance of all digital marketing campaigns and assess against campaign objectives.• Implement central and local policies to ensure compliance across data systems.
