Mohit Manchanda Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Responsible for- 5G strategy & launch plan, adoption (incl. 4G to 5G upgrade) and ensuring quality consumer experience for 5G.- 4G revenues, market share and revenue share.- Annual operating plans, Business planning, functional plans (network, marketing, sales, HR, CS, Finance, Admin, SCM etc.), operational planning.- Revenue plan, P&L, balance sheet. - Cost-benefit analytics, Sales Analytics, Customer insights, Product profitability.- Process improvement and filling revenue gaps through insightful solutions.- Budget analysis and monitoring.

Gurgaon, India

Head of Growth, Retention & Analytics in Marketing Functiono Product Management: - 5G strategy & launch plan for Delhi NCR, Product Launch & Go to Market excellence for Handsets & Devices, Driving Handset Market Share.o Programme Management: - Customer Acquisitions, Loyalty & Retention, Online Lead Management System, Formulation of Channel Margins, Channel Productivity, Communication & Engagement, Ensuring Quality Acquisitions, and consumer experience for 5G.- 4G Adoption & Customer Life cycle & Value Management, Driving Customer Market Share & Revenue Market Share.o Analytics:- Competition tracking, Pre launch to Post launch analytics of consumer behaviour of Products & analysis of network based KPIs affecting consumers.- Benchmarking against competition for Customer Market Share, Revenue Market share.

Gurgaon, India

Lead: Online & Digital Marketing (D2C) for Broadband & DTH businesso Acquisitions through Online Channel (Organic & Inorganic) through SEO, Performance marketing.o Lead fulfillment process through sales team- 500 member plus. (200 telecalling + 300 DSA members).o Conceptualizing and launch of propositions exclusive to online for adoption, revenue growth & retention.o Key Achievements: 2X growth in online acquisitions lead by insight-lead experiments & Lead M management System overhaul.

Gurgaon

Responsible for Re-launch of International Roaming for Airtel and building the Brand Online for the segmentA. P&L for International Roaming. International Calling & National Roaming.B. Product Management: Pricing, Usage & Growth, Churn Retention, Penetration, ARPU & Programme Management: Go to Market (ATL & BTL campaigns)C. Formulation of strategy/Identifying new horizons/product/product lines/new product development. D. Key Achievements: 4X Growth in users , Transformed 45% Business as online from earlier 5% in 18 Months.Launched 4G on International Roaming.

Bharti Airtel Limited-Delhi Circle

Responsible foro New Product Development, Pricing & Go To Market for STD, LOCAL & Roaming.o Product Management & Programme Management: Usage & Revenue, Segmentation, Customer churn, Traffic Market Share, ARPU, Pack Penetration, Circle Rate, BTL campaigns, Driving SIP targets with sales.o Retail engagement, geo-segmentation.

Airtel Mobility

Responsible for New product/platform development to give an orbital shift to adoption, penetration & repeat usage subscriptions & retention in Core Voice/talk time/tariff packs, Internet/Data packs & Value added services- Music, Entertainment leading to phenomenal revenue growth.Product Management, Campaign Management & Programme Management: Segmentation, Campaign ROI, Net Take rate improvement, penetration, realisation per customer, Retention & Go to Market, ATL & BTL campaigns.Program lead for Airtel Entertainment Store, the platform was envisaged as a single point access store for all Music, Entertainment & Infotainment related content leading to phenomenal incremental penetration & revenue growth & with this success the service was given a Television ad.

Airtel Mobility

Responsible for• Programme Management & Product Management : P& L, penetration, realisation per customer, pricing, Growth & Retention for Messaging services • Mentored Airtel Bangladesh marketing team for Penetration of Messaging services.• New Product Development: identify opportunities, create new products around IP messaging/chat applications & engage into strategic partnerships with OTT players. • Responsible for Co-Conceptualisation, launch, go to market, subcriptions & penetration of Airtel Emergency Alerts-55100(a multi channel location based integrated platform) for the safety of women & elderly. Service has won several accolades & awards at national & International forums.• Program lead for Google Freezone, Hike.

Airtel Mobility

Responsible for• Identifying opportunities, drive innovation and GTM for products suitable for emerging markets: mEducation & rural vas.• Manage Airtel-IFFCO strategic partnership with a responsibility to phenomenally improve the take rate of the services to make Airtel as operator of choice in rural india. The service received Coffey International award.• Co-Conceptualisation, Content sourcing(Music/Entertainment/Education/Infotainment), Content Integration, Launch, Go to Market, Subscription & Penetration for Nokia Life tools with Nokia, Airtel-RML Thomson Reuters co-branded services & ILFS Education services.

Gujarat

Responsible forProduct Management & Programme Management: Pricing, Penetration, realization per customer, Retention, Revenue for Mobile Internet/Data Products, Content Marketing for Music & Entertainment-Airtel Live, Voice, Hello tunes/caller tunes, Social networking- Yahoo chat, Friends chat & MessagingProduct Management & Programme Management: Penetration, Pricing, Revenue, of STD and Roaming services in Usage & Revenue.6 Sigma Green Belt certified.

Pune

A fast track career growth program for young high performers, recruited directly from management institutes of india which gives exposure to senior management, cross functional assignments.• 6 months cross functional training (Sales & Marketing) in UPW Markets.• Functional stint at Pune in Marketing-Value added services- responsible for Product management and Programme Management of Messaging Products: Pricing, Penetration & Revenue

Doctor Of Philosophy (Phd), Marketing Of Technologies

Mba, Marketing And Finance

Bachelor’S Degree, B Com Hons

High School, 12Th Commerce

Matriculation