Mohita Ghosal Email & Phone Number

Amsterdam, North Holland, Netherlands

In my current role, I drive Mid-funnel Strategy and Creative Testing for our Global Meta campaigns. This involves overseeing global always-on campaigns that drive new customer acquisition and leveraging innovative approaches to creative testing, audience testing and measurement.A key aspect of this role has been experimenting with generative AI and automation to streamline and scale. This position has further refined my skills in high-level data analysis and creative digital… Show more In my current role, I drive Mid-funnel Strategy and Creative Testing for our Global Meta campaigns. This involves overseeing global always-on campaigns that drive new customer acquisition and leveraging innovative approaches to creative testing, audience testing and measurement.A key aspect of this role has been experimenting with generative AI and automation to streamline and scale. This position has further refined my skills in high-level data analysis and creative digital strategy, allowing me to contribute meaningfully to campaigns that shape the customer journey. Show less

Amsterdam, North Holland, Netherlands

The dynamic nature of organic content strategy and boosting was the cornerstone of my next role. I spearheaded TikTok global strategy and campaign management, staying ahead of trends in a rapidly changing content landscape. By bridging the gap between organic and paid media, I optimized campaigns for engagement, reach, and resonance across global markets.This experience deepened my understanding of the intersection between creativity and performance, showing me how even small shifts in… Show more The dynamic nature of organic content strategy and boosting was the cornerstone of my next role. I spearheaded TikTok global strategy and campaign management, staying ahead of trends in a rapidly changing content landscape. By bridging the gap between organic and paid media, I optimized campaigns for engagement, reach, and resonance across global markets.This experience deepened my understanding of the intersection between creativity and performance, showing me how even small shifts in strategy can have a significant impact. It also taught me to embrace constant change, an essential skill for working in the evolving social media landscape. Show less

Amsterdam, North Holland, Netherlands

In this role, I co-created global campaign strategies for Booking Brand Campaigns across YouTube, Meta and Snapchat. Highlights: * Built performance marketing campaigns that didn’t just meet goals—they crushed them, all while aligning with ambitious global visions for the Booking Brand. * Worked on high-impact campaigns like Superbowl, Black Friday, New Year’s, and the Annual Summer Travel Campaign featuring the iconic Melissa McCarthy. * Used data like a… Show more In this role, I co-created global campaign strategies for Booking Brand Campaigns across YouTube, Meta and Snapchat. Highlights: * Built performance marketing campaigns that didn’t just meet goals—they crushed them, all while aligning with ambitious global visions for the Booking Brand. * Worked on high-impact campaigns like Superbowl, Black Friday, New Year’s, and the Annual Summer Travel Campaign featuring the iconic Melissa McCarthy. * Used data like a superpower to plan, test, and optimize creative strategies, driving ROI in fiercely key markets. This experience sharpened my knack for combining analytics, creativity, and strategic vision to deliver performance marketing magic. I thrived at the intersection of collaboration—working with teams spanning Brand, PR, Creative, Ad Tech, and more. Plus, I kept an eye on the future, evolving measurement strategies and staying plugged into the ever-changing social media universe. Show less

Amsterdam, North Holland, Netherlands

WIRED is an independent organization within WPP that was founded to create a network of young professionals and generally forge community within the various WPP agencies.• Design & manage events • New member acquisition • Networking & Community building among young change-makers/talent• Work with the “Inspire” committee to set up workshops, talks, and seminars to keep up with exciting, cutting-edge developments in our industry..

Amsterdam Area

As a Media Planner at Ogilvy, I work cross-functionally and often on multiple projects/campaigns simultaneously. Agile methods lay the foundation for our way of work at OSL.Key responsibilities include:• Developing effective paid media strategy • Data Analysis & Measurement (Dashboards: BI, GA, Data Studio)• Media Planning & Target Setting • Campaign performance (budgets, optimizations, measurement, feedback loops)• Media Test & Learn + Experimentation• Data… Show more As a Media Planner at Ogilvy, I work cross-functionally and often on multiple projects/campaigns simultaneously. Agile methods lay the foundation for our way of work at OSL.Key responsibilities include:• Developing effective paid media strategy • Data Analysis & Measurement (Dashboards: BI, GA, Data Studio)• Media Planning & Target Setting • Campaign performance (budgets, optimizations, measurement, feedback loops)• Media Test & Learn + Experimentation• Data narratives & Visualization • Understanding people's cross-media usage • Media Behavior & Behavioral Science • Planning across the entire consumer journey from Awareness – Conversion• Audience Persona Building • Media Research & Ecom Trends • Working closely between teams: Strategy, Accounts, Creative, Finance, Client • Project Management: brief to execution In addition to my role as a Media Planner, I'm actively involved in the wider WPP community as a Sideboard member for Ogilvy Amsterdam, a board member for WPP Wired, and an active member of the Global Reading Club. I was also in charge of "Tuesday Trends" an initiative to bring the cutting edge in Media/Strategy/Emerging Tech to our larger OSL family through snackable presentations every Tuesday morning. Show less

Amsterdam Area

Working as a part of a highly-skilled, highly creative Media Strategy team at Ogilvy Social Labs, Amsterdam, the focus is on:• Media Strategy • Media Planning & Buying • Campaign management (optimization, measurement, experimentation) • Cross-Channel platform strategy, including but not limited to: Google Ads (Search, Display, Discovery), Facebook (Media Buying, Media Planning) Amazon DSP, TikTok, Snapchat & Criteo.• Project Management & Workflow • Data Analysis &… Show more Working as a part of a highly-skilled, highly creative Media Strategy team at Ogilvy Social Labs, Amsterdam, the focus is on:• Media Strategy • Media Planning & Buying • Campaign management (optimization, measurement, experimentation) • Cross-Channel platform strategy, including but not limited to: Google Ads (Search, Display, Discovery), Facebook (Media Buying, Media Planning) Amazon DSP, TikTok, Snapchat & Criteo.• Project Management & Workflow • Data Analysis & Measurement (Dashboards: BI, GA, Data Studio)• Media & Ecom Trends Focused training on: E-Commerce, C-Commerce, Client Communication & Management, Sales, Persuasion & Trust, Advertising & Green Goals, Audience Persona Building, Amazon, Data Attribution, Web 3, Commercial Competence, etc. Show less

Amsterdam, North Holland, Netherlands

As part of the UVA's GCS’s Events & Communication Team, I:• Managed Events such as Communication on the Spot• Content Strategy & Technical management for the official English website (Hippo CMS)• Social Media & Content Strategy (Instagram, Facebook, Email Marketing, Newsletters) • Partner Building: developing talks with (sustainable) companies like Tonys Chocoloney• Community building within the GSC network at large through various offline and online initiatives.

Indonesia

After a quick revaluation of my priorities, I decided to take a year off to travel, move to a different country and switch career paths entirely. I spent a few months traveling the length and breadth of Indonesia during which I spent the majority of my time in the Borneo rainforest and the rest trekking volcanoes and hopping between the Nusa islands. I spontaneously moved to Amsterdam soon after and took the rest of the year to find my feet: setting up a home, building community… Show more After a quick revaluation of my priorities, I decided to take a year off to travel, move to a different country and switch career paths entirely. I spent a few months traveling the length and breadth of Indonesia during which I spent the majority of my time in the Borneo rainforest and the rest trekking volcanoes and hopping between the Nusa islands. I spontaneously moved to Amsterdam soon after and took the rest of the year to find my feet: setting up a home, building community, exploring a beautiful city. During this time I worked as a Performance Storyteller and Professional Wine and Cheese Taster among other unconventional roles. It was a "Brand the Change" group meeting hosted by The Brandling (at the GRRR creative agency) that led me back to the world of Advertising & Media where I hope to build a strong career in Digital Strategy. Show less

Fort Kochi

From October 2018 onwards, I entered the new role of Program Manager for KBF's international fundraising auction 'Art Rises for Kerala' (ARK). For this role I was accountable for:• End-to-end project & event management for the ARK preview & ARK auction• Financial planning, logistics, Insurance, event setup, production, resource allocation etc.• Complicated event set up with delicate artwork (that had to be transported with utmost care)• Outreach & communication strategy… Show more From October 2018 onwards, I entered the new role of Program Manager for KBF's international fundraising auction 'Art Rises for Kerala' (ARK). For this role I was accountable for:• End-to-end project & event management for the ARK preview & ARK auction• Financial planning, logistics, Insurance, event setup, production, resource allocation etc.• Complicated event set up with delicate artwork (that had to be transported with utmost care)• Outreach & communication strategy (coordinating with press, PR, social media, email outreach) • Relationship building with partner auctioneers, artists, collectors, and buyers. • Managed a cross-functional team (operating internationally) and reduced overall event costs by 30% through donations, sponsorships, and strategic partnerships.. Show less

Kerela, India

The Kochi-Muziris Biennale is one of Asia's largest (and most coveted) fine art events.I was a part of the core team at KMB2019, curated by Anita Dube. As Executive Assistant to the President and Director my responsibilities involved: • (International) Project/ Event Management • Relationship Building • Business Development • Coordinating between the administration, production, curatorial and finance teams.• Resource Mobilzation • Sponsorships & Fundraising… Show more The Kochi-Muziris Biennale is one of Asia's largest (and most coveted) fine art events.I was a part of the core team at KMB2019, curated by Anita Dube. As Executive Assistant to the President and Director my responsibilities involved: • (International) Project/ Event Management • Relationship Building • Business Development • Coordinating between the administration, production, curatorial and finance teams.• Resource Mobilzation • Sponsorships & Fundraising • Collaborations & Partnerships • Strategic Communication We worked with institutions & organizations, the world over, that were coming together to forge unique collaborations. Clients I worked with at KMB included: Google Cultural Institute, BMW, Prohelvetia, Goethe Institut, OCA, Christie's, Arts Council England, National Arts Council Singapore, UAE based Financial giant ' LuLu Financial Group', India's infamous TATA group - among others. Show less

New Delhi Area, India

DAG is India’s largest commercial gallery with locations in New Delhi, New York the & Mumbai.Being a project manager for the CMR department (Collections Management & Research) at DAG involved:•Managing Events and projects independentlyI traveled across the country to manage seminars, events, and workshops with various partner foundations (like the prestigious JKK Jaipur in 2017). I was responsible for speaker management, finances, tech, pre/post planning, business… Show more DAG is India’s largest commercial gallery with locations in New Delhi, New York the & Mumbai.Being a project manager for the CMR department (Collections Management & Research) at DAG involved:•Managing Events and projects independentlyI traveled across the country to manage seminars, events, and workshops with various partner foundations (like the prestigious JKK Jaipur in 2017). I was responsible for speaker management, finances, tech, pre/post planning, business development, etc. My role required all five C’s of event management: Concept, Coordination, Control, Culmination, and Closeout.•Industry Knowledge & AnalysisThe Fine Art Industry is challenging – to be successful in it, you must have industry-specific knowledge and full immersion into the art world. My role required me to be familiar with leading artists, curators, galleries, collections, and events. I also conducted monthly market analyses and auction reports to identify trends in buying/selling both nationally and internationally. •Implementing Process: Designed and launched the artist dossier platform with HOD CMR that implemented flexible, scalable, integrated strategies for client development, sales & partnerships. This was a comprehensive set of dossiers that profiled a piece of work and matched it to a potential collector considering: condition reports, authenticity certificates, style, history, price, global recognition, etc. I led this initiative and it resulted in a 30% increase in lead time. •Networking & Sales: Regularly worked with Sales & Business Development teams to assist with client development. •Mega EventsI represented DAG at various mega-events including the international “India’s French Connection” exhibition that took place in February 2018 and the famous India Art Fair 2018. Show less

Bangalore, India

Ogilvy is a leader in digital marketing and creative strategy. As an intern with the Digital Marketing team, I was responsible for:• Project management & action management • Develop project flows and scopes • Coordinate between various teams: client, creative, strategy, finance • Client Briefings & Relationship building • Clients I worked with include Amazon, IBM and ITC• Resource planning & organization on tight timelines

Bangalore & Mumbai, India

INK Talks is a platform born from the world-renowned, TED Talks and is one of Asia Pacific's foremost platforms for the exchange of cutting-edge ideas and inspiring stories.As a digital media specialist, my role at INK involved:• Designing media plans & strategy for INK events (Annual INK Conference, INK Asia, INK Salons, INK Fellows, and Live streams) with the HOD Digital Media. • Project + event management for the 2015 INK conferenceWhich included speaker management… Show more INK Talks is a platform born from the world-renowned, TED Talks and is one of Asia Pacific's foremost platforms for the exchange of cutting-edge ideas and inspiring stories.As a digital media specialist, my role at INK involved:• Designing media plans & strategy for INK events (Annual INK Conference, INK Asia, INK Salons, INK Fellows, and Live streams) with the HOD Digital Media. • Project + event management for the 2015 INK conferenceWhich included speaker management, operations management, setup & tech, hosting live streams, communications strategy (social media, print), scheduling, budgeting, logistics, etc.• Coordination with Press • I took the initiative to design & implement a versatile new media archive that increased the accessibility of all our digital assets throughout the company – allowing us to repurpose images, videos, written interviews, etc – so that they could be seamlessly adapted for our social media, website or press. This sped up the time needed to design our monthly communication strategy by 50 – 60%. Show less

Bangalore

I worked with Habitat for Humanity to activate change within one of Bangalore’s largest inner-city slums, Horamavu. As a Research Assistant that is part of the on-field project management team I focused on:On-Field:• Sustainable, cross-cultural relationship building • Project execution in a complex environment (one of Bangalore's largest inner-city slum, Horamavu)• Primary data collection: surveys, photographs, interviews, etc• Spreading awareness on the… Show more I worked with Habitat for Humanity to activate change within one of Bangalore’s largest inner-city slums, Horamavu. As a Research Assistant that is part of the on-field project management team I focused on:On-Field:• Sustainable, cross-cultural relationship building • Project execution in a complex environment (one of Bangalore's largest inner-city slum, Horamavu)• Primary data collection: surveys, photographs, interviews, etc• Spreading awareness on the importance of sanitation • Building homes & toilets with large teams. Off Field:• Secondary data: gathering, constructing, and analyzing case studies • Primary data: analyzing qualitative & quantitative data collected on-field• Policies: analyzing statistics, relevant government reports & policies to support fieldwork • Our research exposed the feasibility of government housing schemes and policy in urban vs. rural India. It paid special attention to toilets & sanitation in urban slums – seeking to gain accessibility and raise awareness. Show less

Master Of Science - Ms (On Hold), Public Relations, Advertising, And Applied Communication

The UVA offers a Master of Science in Communication that allows four specializations, one of which is the Persuasive Communication track.

Bachelor Of Business Administration - Bba, Business, Branding And Advertising

MAJOR: Business, Branding & Advertising MINOR: Literature & Cultural Studies Undergraduate Dissertation/Thesis: "Understanding.

Cambridge A Levels, Business, Economics, Design, Geography, History, Literature

(Independent Course) 'Gender, Mass Media & Culture'

Participated in the intensive ' Gender, Mass Media & Culture' course offered in 2014. The program focused on gender subjectivities, visual.

Education record

Activities and Societies: PASH German Language Scholarship