Mohita Ghosal Email & Phone Number

Amsterdam, North Holland, Netherlands

In my current role, I drive Mid-funnel Strategy and Creative Testing for our Global Meta campaigns. This involves overseeing global always-on campaigns that drive new customer acquisition and leveraging innovative approaches to creative testing, audience testing and measurement.A key aspect of this role has been experimenting with generative AI and.

Amsterdam, North Holland, Netherlands

The dynamic nature of organic content strategy and boosting was the cornerstone of my next role. I spearheaded TikTok global strategy and campaign management, staying ahead of trends in a rapidly changing content landscape. By bridging the gap between organic and paid media, I optimized campaigns for engagement, reach, and resonance across global.

Amsterdam, North Holland, Netherlands

In this role, I co-created global campaign strategies for Booking Brand Campaigns across YouTube, Meta and Snapchat. Highlights: * Built performance marketing campaigns that didn’t just meet goals—they crushed them, all while aligning with ambitious global visions for the Booking Brand. * Worked on high-impact campaigns like Superbowl, Black Friday, New.

Amsterdam, North Holland, Netherlands

• WIRED is an independent organization within WPP that was founded to create a network of young professionals and generally forge community within the various WPP agencies.
• Design & manage events
• New member acquisition
• Networking & Community building among young change-makers/talent
• Work with the “Inspire” committee to set up workshops, talks, and seminars to keep up with exciting, cutting-edge developments in our industry..

Amsterdam Area

• As a Media Planner at Ogilvy, I work cross-functionally and often on multiple projects/campaigns simultaneously. Agile methods lay the foundation for our way of work at OSL.Key responsibilities include:
• Developing effective paid media strategy
• Data Analysis & Measurement (Dashboards: BI, GA, Data Studio)
• Media Planning & Target Setting
• Campaign performance (budgets, optimizations, measurement, feedback loops)
• Media Test & Learn + Experimentation

Amsterdam Area

• Working as a part of a highly-skilled, highly creative Media Strategy team at Ogilvy Social Labs, Amsterdam, the focus is on:
• Media Strategy
• Media Planning & Buying
• Campaign management (optimization, measurement, experimentation)
• Cross-Channel platform strategy, including but not limited to: Google Ads (Search, Display, Discovery), Facebook (Media Buying, Media Planning) Amazon DSP, TikTok, Snapchat & Criteo.
• Project Management & Workflow

Amsterdam, North Holland, Netherlands

• As part of the UVA's GCS’s Events & Communication Team, I:
• Managed Events such as Communication on the Spot
• Content Strategy & Technical management for the official English website (Hippo CMS)
• Social Media & Content Strategy (Instagram, Facebook, Email Marketing, Newsletters)
• Partner Building: developing talks with (sustainable) companies like Tonys Chocoloney
• Community building within the GSC network at large through various offline and online initiatives.

Indonesia

After a quick revaluation of my priorities, I decided to take a year off to travel, move to a different country and switch career paths entirely. I spent a few months traveling the length and breadth of Indonesia during which I spent the majority of my time in the Borneo rainforest and the rest trekking volcanoes and hopping between the Nusa islands. I.

Fort Kochi

• From October 2018 onwards, I entered the new role of Program Manager for KBF's international fundraising auction 'Art Rises for Kerala' (ARK). For this role I was accountable for:
• End-to-end project & event management for the ARK preview & ARK auction
• Financial planning, logistics, Insurance, event setup, production, resource allocation etc.
• Complicated event set up with delicate artwork (that had to be transported with utmost care)
• Outreach & communication strategy… Show more From October 2018 onwards, I entered the new role of Program Manager for KBF's international fundraising auction 'Art Rises for Kerala' (ARK). For this role I was.
• Outreach & communication strategy (coordinating with press, PR, social media, email outreach)

Kerela, India

• The Kochi-Muziris Biennale is one of Asia's largest (and most coveted) fine art events.I was a part of the core team at KMB2019, curated by Anita Dube. As Executive Assistant to the President and Director my.
• (International) Project/ Event Management
• Relationship Building
• Business Development
• Coordinating between the administration, production, curatorial and finance teams.
• Resource Mobilzation

New Delhi Area, India

• DAG is India’s largest commercial gallery with locations in New Delhi, New York the & Mumbai.Being a project manager for the CMR department (Collections Management & Research) at DAG involved:
• Managing Events and projects independentlyI traveled across the country to manage seminars, events, and workshops with various partner foundations (like the prestigious JKK Jaipur in 2017). I was responsible for.
• Managing Events and projects independentlyI traveled across the country to manage seminars, events, and workshops with various partner foundations (like the prestigious JKK Jaipur in 2017). I was responsible for.
• Industry Knowledge & AnalysisThe Fine Art Industry is challenging – to be successful in it, you must have industry-specific knowledge and full immersion into the art world. My role required me to be familiar with.
• Implementing Process: Designed and launched the artist dossier platform with HOD CMR that implemented flexible, scalable, integrated strategies for client development, sales & partnerships. This was a comprehensive set.
• Networking & Sales: Regularly worked with Sales & Business Development teams to assist with client development.

Bangalore, India

• Ogilvy is a leader in digital marketing and creative strategy. As an intern with the Digital Marketing team, I was responsible for:
• Project management & action management
• Develop project flows and scopes
• Coordinate between various teams: client, creative, strategy, finance
• Client Briefings & Relationship building
• Clients I worked with include Amazon, IBM and ITC

Bangalore & Mumbai, India

• INK Talks is a platform born from the world-renowned, TED Talks and is one of Asia Pacific's foremost platforms for the exchange of cutting-edge ideas and inspiring stories.As a digital media specialist, my role at INK.
• Designing media plans & strategy for INK events (Annual INK Conference, INK Asia, INK Salons, INK Fellows, and Live streams) with the HOD Digital Media.
• Project + event management for the 2015 INK conferenceWhich included speaker management… Show more INK Talks is a platform born from the world-renowned, TED Talks and is one of Asia Pacific's foremost platforms for the.
• Project + event management for the 2015 INK conferenceWhich included speaker management, operations management, setup & tech, hosting live streams, communications strategy (social media, print), scheduling, budgeting.
• Coordination with Press
• I took the initiative to design & implement a versatile new media archive that increased the accessibility of all our digital assets throughout the company – allowing us to repurpose images, videos, written interviews.

Bangalore

• I worked with Habitat for Humanity to activate change within one of Bangalore’s largest inner-city slums, Horamavu. As a Research Assistant that is part of the on-field project management team I focused on:On-Field:
• Sustainable, cross-cultural relationship building
• Project execution in a complex environment (one of Bangalore's largest inner-city slum, Horamavu)
• Primary data collection: surveys, photographs, interviews, etc
• Spreading awareness on the… Show more I worked with Habitat for Humanity to activate change within one of Bangalore’s largest inner-city slums, Horamavu. As a Research Assistant that is part of the on-field project.
• Spreading awareness on the importance of sanitation

Master Of Science - Ms (On Hold), Public Relations, Advertising, And Applied Communication

The UVA offers a Master of Science in Communication that allows four specializations, one of which is the Persuasive Communication track.

Bachelor Of Business Administration - Bba, Business, Branding And Advertising

MAJOR: Business, Branding & Advertising MINOR: Literature & Cultural Studies Undergraduate Dissertation/Thesis: "Understanding the.

Cambridge A Levels, Business, Economics, Design, Geography, History, Literature

(Independent Course) 'Gender, Mass Media & Culture'

Participated in the intensive ' Gender, Mass Media & Culture' course offered in 2014. The program focused on gender subjectivities, visual.

Education record

Activities and Societies: PASH German Language Scholarship