Mohsin Ali Email & Phone Number

Pakistan

Karāchi, Sindh, Pakistan

Karachi, Pakistan

Handling Grocery portfolio of the company• Delivery & execution of brand marketing plans – ATL & BTL to deliver sustainable & profitable growth• Planning and implementing integrated programs for brand communication, which uses all available channels, ATL, BTL and trade marketing to communicate brands’ messages to targeted consumers in the most cost-effective way• Designed company long term & short term objectives and striving towards achieving them• Formulation & execution of Marketing Plan as per company approved budget• Introduce new digital roll-out marketing plan (including Facebook, YouTube, Google Display Network, Direct Publisher & Digital PR)• Handling Social Media and implemented Always on Strategy on Social Media as well as on Print• Developed and executed Marketing campaigns for grocery• Designing Consumer Promotions and discounts for trade and all Key accounts• Conducting Retail measurement through AC Nielsen• Conducting U&A analysis & BHT study through top notch Pakistan agency AC Nielsen• Inter-departmental co-ordination for the planning, development and implementation of Brand Strategies.• Implemented Social Bakers & Brandwatch tools for monitoring & analyze social assets performance & sentiment analysis.

Pakistan

Handling the fastest growing category of the company• Responsible for handling 500 Million PKR Diapers portfolio.• Responsible for the Top line and Bottom line results as per the annual business plan.• Managing the annual marketing budget for the category.• Project lead for all the new product developments.• Re-launch of Shield Baby Diapers to gain 1.5% of the Market share in the first year of the launch.New Product Development/ Improvement• Launched product with improved quality features & benefits to the consumers.• Redesigned packaging with contemporary aesthetics & ease to the customers.• Added XL size in all SKUs across portfolio.

Karachi

• Responsible for handling Diapers portfolio.• Assist in re-launching Shield Baby Diapers & regained 2% of the Market share in the first year of the launch.• Conduct ATL/ BTL activities for Shield Baby Diapers to create strong consumer pull & help secure annual budgeted targets.• Developed and executed a 360 degree Media Campaign for Shield baby Diapers with Tagline ‘Khushk Raho, Khush Raho’.• Closely monitor and analyze sales volumes, market share trends and competitive activities.• Assist in Trade Marketing Activities to engage Trade (Retailers, Wholesalers & Distributors) to utilize Marketing budgets effectively.• Assist in developing Media Plans for airing Ads on different channels via Media agency• Manage all designs for POS Materials and execute such tasks for Trade Merchandising & Visibility Drive.• Budget & Forecast National Diapers sales and monitor achievement.• Implementation of Trade Visibility Tools like Shelf Trays, Display Strips for shelf Branding, and Gondolas throughout all trade channels across Pakistan.• Designing and executing Trade programs for LMTs, GTs and Wholesale customers.

Site, Karachi

• Plan and execute the brand’s pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly• Conduct ATL and BTL activities for different Brands to enhance brand awareness and recall.• Manage all new designs for Packaging of different brands from wrapper to boxes.• Plan and execute all Media tasks for different Brands’ TVCs making via different Ads and creative agencies.• Manage all designs for POS Materials and execute such tasks for Trade Merchandising.• Assist in developing Media Plans for airing Ads on different channels via Media agency and carry out Ads tracking tasks• Closely monitor and analyze sales volumes, market share trends and competitive activities.• Identify new initiatives to develop and execute promotional strategies to profitably increase consumption within budgeted parameters.• Conduct different product and advertising based surveys and researches and also carrying out school activations to enhance brand recall and image.• Coordinate product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).

Karachi

• Generate leads & correspond to new B2B & B2C customers to achieve defined sales targets.• Answer new prospects’ queries & perform site surveys to propose Gen-sets according to electrical load.• Convert prospects into customers through sales pitch & testimonials of existing Clientele.• Make Annual Maintenance Contract (AMC) with new customers once Sale is negotiated.• Build long term relationship with old & existing customers by providing the best after sales services.• Ensure maximize up sell & cross sell opportunities.• Renew & revise AMC with old customers once expired so that long term relationship is ensured.• Supervise all customers’ complaint resolution system & minimize discrepancies to improve systems.• Prepare and consolidate accurate reports on sales activities & complaint Management.• Develop uniform IMCs for all types of Advertising & Promotions.• Utilize social networking media to facilitate sales and increase brand awareness & recall.• Attend and present at trade shows to seek more business opportunities.• Assist in designing and developing marketing collateral and promotional materials. • Maintain customer relationship programs and track customer satisfaction. • Evaluate current marketing program and recommend improvements. • Stay updated with latest marketing trends and competitor activities.

Karachi

• Meet Production goals and targets within the deadlines framed for dispatch & shipments.• Keep all Quality & Machine parameters intact while manufacturing.• Supervise online Quality assurance team to ensure consistency in production results.• Produce all documents covering Production & Quality reports.• Keep tracks of all Production lots & Dispatch to ensure trace-ability.• Minimize reprocessing work from 5% to 2% to achieve cost cutting.• Supervise all work safety parameters on the production floor.

Mba, Marketing, 3.1 Cgpa

Activities and Societies: • Member Marketing Club IBA 2010-11. • Member Alumni Committee IBA 2009-10. • Earned scholarship from HEC-USAID.

Bachelor Of Engineering (B.E.), Apparel And Textiles, 1St Division

Textile Engineering