• Humanscale is the premier designer and manufacturer of sustainable, high-performance ergonomic products for the workplace. Our award-winning solutions improve the health, efficiency and quality of work-life. • S Cube Ergonomics got associated with Humanscale to support and establish the Business and Network in India.• Currently, spearheading pan-India marketing and brand-building efforts for Humanscale through both traditional and digital mediums. Proudly I can say that we have built the Humanscale brand from scratch in India. • Nurturing the Humanscale brand and its presence in key segments – Create a comprehensive marketing mix that addresses long term goals to build a distinctive brand and short-term demand generation objectives• Design and implement comprehensive marketing strategies to create awareness of the brands, business activities including Digital, Advertising, Communications and Creative.• Developing and implementing an end-to-end customer journey through offline and online initiatives.• Ideate, execute & participate in offline promotional events, activities and organize them efficiently.• Plan and execute campaigns for corporate promotion, launching of new product lines.• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.• Coordinate and collaborate with the PR agency to optimize media visibility.• Create positioning, messaging, sales support and solution content within a customer/client segment. • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, online pages and promotional material).• Identify opportunities to reach new market segments and expand market share.• Handling dealer’s / retailer’s showroom design & product placement, so that uniformity is maintained across India in line with global standards.• Control budgets and allocate resources amongst projects

Taking lead of entire marketing responsibilities.Developing & managing end-to-end marketing campaigns.Creating innovative designs and messages for the clothing line.Promoting brand at events and corporate exhibitions.

Driving agency-client relationship; single point contact for the clientUnderstanding the client’s brief; discussing brand issues and communication strategies with the clientPresenting thoughts on creative outputs and thereafter discussing the same with internal team and further with clientsManaging events for clientsProject interface between the client and the creative team. Delivering creative brief, identifying timelines, setting up expectations with the client and delivering the creative assetHandling financial issues with the client & vendors (Timely estimation & collections)Co-ordination with all internal departments, approved vendors to ensure smooth flow of day-to-day jobsHandling the responsibility of training newly appointed Account Executives and support junior team members in day-to-day client servicing functionsEnsuring archiving of artworksBuilding and maintaining a creative portfolio for all the completed projects

Built brand/Marketing plan for new product launch & existing productsConducted training for the field staffDesigning promotional campaigns

Built brand/Marketing plan for new product launch & existing productsConducted training for the field staffScientific information – Monograph, Product Manuals, LBLScientific communication – Visual aids, Detailing Story, Brand CardsDesigning promotional campaignsTo interact with doctors and finding insightsCo-ordination with vendorsDevelop and drive annual brand strategy

Market research for new product launch: Retailer preferences for stocking level and visibility of Calcium Sandoz Soft Chew.