I led the Business Development efforts for the iconic Zippo brand across West India, focusing on growing its presence through strategic partnerships with modern trade outlets and establishing a strong distribution network. My role involved identifying key retail partners, negotiating favorable terms, and ensuring product visibility across major markets. By leveraging Zippo’s premium appeal, I was able to strengthen its foothold in both urban and semi-urban areas. Additionally, I worked closely with distributors to optimize product availability, driving sales growth and enhancing brand recognition across Maharashtra, Gujarat, Goa, Madhya Pradesh, and Chhattisgarh.

I managed the distribution business for premium brands under Bata India Limited, including Hush Puppies, Dr. Scholl, and Power, across key regions like Mumbai, New Mumbai, and Thane. My responsibilities involved driving growth in Multi Brand Outlets (MBOs) by establishing and maintaining strong relationships with retailers, optimizing stock levels, and ensuring consistent product availability. During this tenure, I improved my negotiation skills, enhanced my understanding of market dynamics, and developed strategies for maximizing sales performance in highly competitive environments. This role significantly advanced my ability to manage premium brand portfolios and helped refine my expertise in distribution and retail management, contributing to overall business growth.

As a Market Brand Representative for KitchenAid under Whirlpool, I play a key role in driving brand growth and market penetration across diverse channels, including HoReCa, distribution, and modern trade. My responsibilities include identifying and nurturing strategic partnerships, managing relationships with distributors and retail outlets, and ensuring the brand’s premium positioning is maintained. I work closely with regional teams across Western India, including Maharashtra, Goa, Gujarat, Madhya Pradesh, and Chhattisgarh, to execute sales strategies and marketing initiatives.I also focus on building brand awareness and expanding product visibility by organizing product demonstrations, training sessions for retail staff, and engaging in collaborative marketing campaigns. By leveraging market insights and analyzing consumer behavior, I develop tailored strategies that align with business goals, ensuring sustained growth and enhancing KitchenAid’s presence in both commercial and consumer sectors.