Moira D. Callahan Email & Phone Number

New York, Ny, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

San Francisco, Ca, Us

| Clients & Verticals |Google (Tech/Telco) & YouTube (Entertainment)

San Francisco, Ca, Us

| Client & Vertical |Google (Tech/Telco)

San Francisco, Ca, Us

| Client & Vertical |Google (Tech/Telco)

Brooklyn, New York, Us

• Developed a robust multi-platform paid social media strategies with budgets ranging from $250K to $1MM for OWN• Executed a comprehensive traffick and optimization schedule with campaign turnaround times averaging every 7 days across channels• Tracked performance against KPIs and translated into actionable high-level insights conveyed in the form of 2+ weekly reports• Ensured best practices and media learnings were implemented by collaborating with the Social Media Manager(s), Community Managers, and Social Strategist• Responsible for a 60% season-over-season increase in the paid social budget for a scripted drama series• Oversaw initiatives that annually produced over 900 million media impressions and over 300 million video views| Client & Vertical |OWN: Oprah Winfrey Network (Entertainment)

Baltimore, Md, Us

• Responsible for the strategic planning of paid social media campaigns for 7 clients; ranging from local to national brands across multiple platforms• Planned & managed a shift in the digital strategy for About Faces Day Spa & Salon to paid social only resulting in a 110% increase in e-commerce sales• Manage 9+ paid search clients from development, implementation, management, and reporting/analytics for local, regional, national, and international campaigns• Controlled budget and invoice management for SEM & Social channels| Clients & Verticals |Aerotek (Recruiting), Sprint-Shentel (Telecom), SnackWell’s (CPG), Back to Nature (CPG), About Faces Day Spa & Salon (Retail), Health Alliance Medicare (Healthcare), Network Health Medicare (Healthcare), Rosedale Federal Savings & Loan Association (Banking), Constellation Energy (Energy), Medifast (CPG), DSM (Pharma B2B) and CareFirst BlueCross BlueShield (Healthcare)

Baltimore, Md, Us

• Created 32 decks for top DMAs on sport media opportunities within the US for co-op advertising for PANDORA Jewelry• Planned an integrated media campaign for a grand opening store event in Warwick, Rhode Island, and worked with a national magazine publication as the event sponsor, coordinating logistics• Drove results in paid search strategies and tactics for Sprint-Shentel; delivered on monthly pacing goal, built efficiency by decreasing CPC by 64%, and increased clicks by 671% in a year-over-year analysis• Wrote copy for SEM ads and developed new keyword lists for inclusion/exclusion• Managed display media reporting on standard metrics and included benchmarks for insight comparison| Clients & Verticals |PANDORA Jewelry (Retail), Aerotek (Recruiting), Sprint-Shentel (Telecom), About Faces Day Spa & Salon (Retail/Health & Beauty), Network Health Medicare (Healthcare), and Rosedale Federal Savings & Loan Association (Banking)

Baltimore, Md, Us

• Negotiated $2.8 million of added value for the national print magazines media buys in the US, an +185% increase of media value year-over-year for PANDORA Jewelry, resulting in 634 million earned impressions• Negotiated $322K of added value for the national print magazines media buys in Canada, for PANDORA Jewelry, resulting in 82 million earned impressions, an +1,407% increase year-over-year• Created 125 local print sell sheets across markets within the US for co-op advertising • Brought 55 regional copy splits across 9 national magazines in the US and Canada• Managed all digital trafficking sheets for our 3rd party ad server, PointRoll, created each line item placement for our digital media buys• Coordinated a Philadelphia Media Day, on behalf of senior leadership for the agency, created a database of media representatives in the DMA, managed invites and RSVPs via Constant Contact| Clients & Verticals |PANDORA Jewelry (Retail), About Faces Day Spa & Salon (Retail/Health & Beauty), and Rosedale Federal Savings & Loan Association (Banking)

Baltimore, Md, Us

• Worked in tandem with the Digital Project Manager; managed the availability of 10 department resources and supervised the daily flow of 10 - 25+ projects through the Interactive Department to remain on schedule• Routed completed digital work within the agency; communicated with the Account Leadership team providing status updates and project timelines• Communicated with 20+ media vendors to confirm specs, receipt of tracking tags/pixels, and verify successful launch of the digital campaigns; trafficked digital campaigns direct-to-property and through a 3rd party ad server, PointRoll• Completed quality assurance (QA) on finished digital work, checking performance, digital specs, and language/culture elements for international campaigns; uploaded/managed content through WordPress• Used Webvantage to coordinate & track agency change orders for cross-functional workflow| Clients & Verticals |PANDORA Jewelry (Retail), Maryland Lottery (Gaming), Sprint-Shentel (Telecom), About Faces Day Spa & Salon (Retail), and Rosedale Federal Savings & Loan Association (Banking)

Pawtucket, Rhode Island, Us

• A multicultural communications agency focused on diversity & inclusion business strategies• Supported day-to-day account management of 6+ Fortune 500 clients including media buying, reporting, creative pitches, assisted with SOW development and new business RFPs• Interacted with Fortune 500 C-level executives weekly• Created and designed PowerPoint presentations utilizing Excel for business pitches, media plans, and client reports• Responsible for the strategic planning and execution of the company's social media channels, utilizing Hootsuite• Redesigned and maintained the company's biweekly email marketing newsletter through Constant Contact| Clients & Verticals |Ocean Spray Cranberries, Inc. (Consumer Packaged Goods), Rockland Trust (Banking), Eastern Bank (Banking), Neighborhood Health Plan (Healthcare), Blue Cross Blue Shield of Rhode Island (Healthcare), Harvard Pilgrim Health Care (Healthcare), Tufts Health Plan (Healthcare), and Mentors of Color (Non-Profit)

Providence, Rhode Island, Us

• Participated in the National Student Advertising Competition (NSAC) sponsored by American Advertising Federation (AAF)• In collaboration with a team, developed an overall integrated campaign strategy for Nissan; created a plans book and presentation• Researched the target audience of Multicultural Millennials (Generation Y) and found key cultural insights that drove the strategy; created and organized a research binder of 500+ pages• Traveled to Austin, Texas with my college ad team, where we presented to a panel of executives from Nissan North America and representatives from their Advertising Agencies| Client & Vertical |Nissan (Automotive)

Providence, Rhode Island, Us

• Assisted 20+ students and faculty on a daily basis; answered the phones and handled incoming clients and prospective students; responsible for opening and closing the Dean's office• Used Outlook to communicate with faculty through emails; booked and managed the conference rooms as well as kept track of office inventory and tech equipment

Providence, Rhode Island, Us

• Interacted with 5 - 300+ students; engaged them with ice breakers and gave tours of the campus• Functioned as part of a team and worked with 1 - 3 other Orientation Leaders during orientation sessions to manage 10 - 35 incoming college freshmen and transfers• Represented Johnson & Wales University as a brand ambassador; informed students about the college and specific programs; answered questions from both students and parents

Providence, Rhode Island, Us

• Collaborated with 3 non-profits along with 13 other Johnson & Wales University students during the Winter term• Created a concert called "Inside the Circle," in order to build awareness about arts education in the local community; raised money in addition to getting goods and services donated| Clients & Verticals |Trinity Restoration Inc. (Non-Profit), Higher Ground International (Non-Profit), and Rhode Island Songwriters Association (Non-Profit)

London, Gb

• Conducted quantitative and qualitative research to provide key insights of the target market, Millennials, in preparation of the development of a new product for GTECH, a Fortune 500 company• Conceptualized a mobile app for the U.S. lottery; collaborated with four other Johnson & Wales University students; presented to GTECH executives and teleconferenced the game developers in London, United Kingdom

Bachelor’S Degree, Advertising & Marketing Communications || Concentrations In Sociology And Applied Mathematics

Study Abroad Program (Rotterdam, Netherlands), Minor In Event Management & Branding