Responsible for increasing Priority Sector business with focus on Micro lending. Initiatives for Business Development and Strategy for improving products and product penetrations through Market analysis customer requirements.

Responsible for Setting up Customer Relationship and Experience team with over 20 team members. Setting the direction of the team with a view for customer excellence. Establishing connect with over 10 lakh customers in the first year. Managing Call Center activities with focused approach towards minimising customer complaints and increasing customer satisfaction levels. Setting up portals and tools for customer monitoring. Ideating for implementing of Customers Grievances Portal and Customer Relationship Management Portal for the Bank.

Responsible for:a) Overall Branch and daily operations management as Second-in-Charge.b) Building and managing customer relationships for improving bank’s business.c) Marketing for new leads and closing new proposals and relationships.Achievements:1) Managing branch operations for business of over Rs. 200 crs.2) Opened 80 new accounts3) Marketed new deposits and loans worth about Rs 4 crs.

Responsible for:a) Incubation of Investment Banking Advisory Services to be offered to customers through alliance with a boutique investment bank. b) Integrated Marketing initiatives – website redesign, mobile app, TV ad, etc.c) Design, implementation and program management of new product initiatives.Achievements1) Handpicked by Bank Chairman, Late Eknath Thakur as part of NIU Team. 2) Promoted to Senior Manager, based on performance and potential.3) Launched SEO optimized website, mobile website, mobile app, TV ad, Radio ad, newspaper ads, digital and social media marketing, etc.4) Conceptualised end-to-end and launched self-operating kiosks. Negotiated with vendors of cheque deposit machines to finalise and launch kiosks.5) Finalised alliance with Religare Securities to offer share trading to customers.

Responsible for developing marketing and business development strategy for trade finance and identifying corporate clients and servicing their requirements for import/export finance, Letters of Credit, pre-and post-shipment finance, etc1) Achieved Rs 70 crs of new loan proposals, with disbursals of Rs 15 crs2) Promoted to Manager, based on performance and potential

Responsible for Sales and Marketing of SME (Small and Medium Enterprises) loans and Organised Retail accounts, and for market research for the SME Department, identifying customer groups and conducting need assessment through customer interviews and field visits. 1) Attained business of Rs. 80 Crores in FY08, higher than targets.2) Designed and implemented ‘Udyogini’, a scheme for financing Women Entrepreneurs and professionals. Designed and implemented a scheme for women taxi drivers of Priyadarshani Taxi Services.3) Designed and implemented schemes for Self Help Groups across Maharashtra, Supply Chain Finance and for financing Dairy Farmers and Agriculture, which have received the requisite approvals and are being launched.

Responsible for optimum space utilization on the ships plying on the Mumbai / UAE Sector. Handled container lifting, increased volumes of export through marketing efforts and participated in Annual Agency Review for the sector.Consistently exceeded Weekly container shipping targets.