Molly Hughes Email and Phone Number

As a subcontractor payroll company, I utilise a range of systems in order to make payments to self-employed building contractors whilst ensuring they are fully tax compliant. I have recently been made responsible for marketing the company, throughnumerous channels including social media and the promotional material for potential clients. Additionally, I am working with various teams to redesign the company website to meet the needs of the company and clients, while improving the overall look.The nature of the role requires work to be carried out in a timely, accurate manner, therefore being organised and able to prioritise means that I fulfil my duties effectively.Customer service is also extremely important, particularly regarding a sensitive matter such as wages or taxation. It is important that I display my professionalism and strive to fulfil the requirements of the client.

• Plan and market internal and external events utilising my organisational skills and marketing knowledge. • My role enabled me to; generate unique ideas for events, create marketing and promotional material, liaise with external suppliers, oversee the event and gather feedback from guests. Ensuring the brief of the event is met, kept within budget and all requirements are catered to.• Collate invoices for members of senior management.

• I was responsible for marketing the services of the business and the portfolio of properties by creating text, image and video content. I utilised a range of social media platforms and tools such as Facebook Ads, as well as traditional marketing techniques - my choice of marketing tool was determined by my target audience.• My role included photographing the properties, adding them to an online platform and creating promotional material.• I also worked closely with a range of stakeholders including solicitors, quantity surveyors and governing bodies to confirm full conformity of the process.• A key aspect of my role was to generate sales whilst gain the trust of clients. I outlined the process by creating “The Gaffney Way”, a step by step guide to selling property; material such as this gave reassurance to the client.

• My role was to improve efficiency by using technology to change a paper based process to a digital process within highly regulated manufacturing conditions.• I worked independently, yet relished the occasions of working with various stakeholders – from the Head of IT to the Technical Team. I prioritised the most business critical forms first.• This role enhanced my appreciation of working within strict guidelines, particularly as audits and inspections were frequent. • I was also responsible for training other members of staff.

• I analysed the success of previous posts, generated new content and examined the success of the new approach through analytics to improve their social media presence.• I was responsible for liaising with the marketing team and Senior Management of the hotel to ensure that our content was in accordance with their communication plan and Social Media Policy.• I used a range of social media marketing tools to promote the hotel, hospitality packages and positive customer experiences. Tools such as Hootsuite assisted with improving the reach and encouraging interaction, this software worked particularly well with the content calendar that I created.• This project proved to be successful as Facebook page “Likes” increased by 2.3% and Twitter “Impressions” rose from an average of 542 to 1169 per week. Ensuring to closely manage public and stakeholder engagement were essential in the success.

My yearning for high standards and capacity to work under pressure were required when working in the hospitality industry. From my own experience and theory from the marketing aspect of my degree, I fully understand the importance of customer satisfaction for improving customer loyalty – thus I always aimed to exceed satisfaction levels. As a key holder, I understood my responsibility of meeting the regulations associated with a licensed business and I ensured all members of staff also abided by these laws, as it was my responsibility to train and welcome new members of staff. During my time in this role, I also took the opportunity for self-improvement by participating in a course for Customer Service within Hospitality – where I gained many transferable skills.

• Six months of my placement was to represent a Public Organisation while working alongside an external contractor. Together we designed, developed and implemented a new digital process for applying for a Firearm Licence. I articulated user requirements following the establishment of business needs and tested the prototypes for NI Direct. Communicating the change to stakeholders was the most significant part of my role including Gun Lobby Groups. I conducted this communication through various formats and training, using visual aids such as process diagrams and step by step user guides.• Critically evaluating, analysing business need and presenting my findings were some of my duties during the second six months of placement. I evaluated internal business requests for software and hardware solutions by researching the potential benefit to the organisation while ensuring value for money. For requests requiring significant resource or financial investment, I presented them to the Senior Management Team for their opinion.

• I met daily personal targets and which contributed to weekly store targets. • Marketing of products on the website and social media platforms of the company was also an aspect of my role.• Additionally, I was also responsible for generating, quality checking and sending orders to the wholesale clients.