Molly Skinner Pendleton Email & Phone Number

New York, Ny

• Implemented match and ticket revenue strategy, for 45 international soccer matches across North America and Europe resulting in gross ticket sales over $109M. This included strategic planning of property format, participating clubs, schedule, ticket prices, and ticket sales marketing. • Managed all financial modeling for the property with oversight of revenue and expense line items. Focus on variable inputs within control such as dynamic pricing and adaptive marketing costs while clearly defining goals and “what does good look like”.• Negotiated all venue partnership deals, including 12 NFL Stadiums, 5 Division I College Football Stadiums, 5 MLS Stadiums, 2 MLB Stadiums, and 6 European football stadiums• Led negotiations for select multi-year venue partnerships that delivered Relevent 3.5 times the ancillary revenue and reduced expenses by 10%• Worked closely with the Global Partnerships team to develop new sponsorable assets to grow the value of the property. • Focused on building equity and asset value for organization via long term strategic partnerships with third parties such as Ticketmaster and Tailgate Guys • Concepted and executed new pre-event hospitality property to enhance customer experience for fans, sponsors, and club officials • Worked with Managing Director to renegotiate club contracts for fan focused matches in smaller venues resulting in a 75% reduction in fees • Developed municipal partnerships in Charlotte, Houston, Dallas, Kansas City, Chicago, Los Angeles, and Boston resulting in $450,000 in incremental revenue and $400,000 in VIK marketing • Head of traditional media team overseeing an annual budget of $2M and the execution of traditional media buys, in-market media coverage, promotional partnerships, and local launches• Assisted international clubs such as Manchester United, Bayern Munich, and Chelsea with the ideation and execution of in-market events for sponsors such as Audi, AON, and Adidas

Greater New York City Area

• Management across multiple teams including Marketing, PR, Operations, Team Services and Events to ensure delivery of strategic vison. • Oversaw all ticket and hospitality operations across 79 matches, averaging 40,000 club, sponsor, and VIP tickets and 160 suites per year. • Client lead for Real Madrid, Manchester United, Manchester City, Chelsea, Celtic FC, English National Team, Brazilian National Team, and the Spanish National Team. Responsibilities included private air travel, hotel accommodations, meals, ground transportation, training sites, VIP events, and day to day contact for club executives, coaching staff, and players while in the US

Greater New York City Area

• Helped launch inaugural International Champions Cup Tournament in the summer of 2013• Key role in the organization and execution of the event, including cross functional leadership while Relevent worked to grow beyond a company of five employees

Greater New York City Area

• Assisted in the development, organization, and implementation of the World Football Challenge (a CAA Sports wholly owned and operated pre-season soccer tournament involving some of Europe’s biggest clubs)• Aided in the retention and recruitment of current and future agency clients • Developed and implemented strategic marketing initiatives for club clients Chelsea FC, FC Barcelona, and Juventus FC (retainer clients of CAA Sports)