Molly Mckenna Email and Phone Number

- Oversee influencer integrations across Instagram, TikTok, Pinterest, YouTube & Facebook- Execute influencer research, outreach, negotiations, relationship-building, and PR packages- Responsible for brand partnerships & collaborations- Manage community engagement across all social platforms & nurture community-driven initiatives- Handle PR/media outreach & communications on an ongoing & special launch basis

- Managed influencer integrations across Instagram and TikTok- Executed influencer research, outreach, negotiations, relationship-building, and PR packages- Responsible for social engagement, green-lighting potential influencers, ordering influencer product, and supporting overarching brand growth

- Coordinated influencer x Oat Haus partnerships- Managed influencer outreach, communications, relationship-building, and PR packages

- Support influencers with brand management, partnership integrations, and community engagement- Oversee influencer brand partnerships from initial outreach, to negotiations, to contracts, to follow-up analytics + invoicing- Facilitate backend communication, content ideation/creation, business administration, and all behind-the-scenes magic

- Clients: Eddie Bauer, Klean Kanteen, Smartwool, Miraflora- Built out content calendars across multiple clients and social platforms using Dash Hudson, including but not limited to content sourcing, creating stories, and writing brand-aligned copy- Responsible for fostering community engagement across multiple clients and social platforms, including responding to all in-bound comments/DMs on Instagram, Twitter, Facebook + TikTok, proactively engaging with community members/like-minded brands, and monitoring sentiment on all social channels- Identified + green-lit potential influencers and managed influencer campaigns from start to finish (from initial research via CreatorIQ, to outreach, to negotiations, to contracting, to content creation guidance, to monitoring/documenting content performance numbers, and final reporting to the client)

- Founder + owner of Soulbeam Wellness- Mentored clients 1:1 from a client-centered lens and provided individualized nutrition, mindfulness, and yoga guidance- Certifications: Registered Yoga Teacher (RYT-500) through Yoga Alliance + Certified Holistic Health Coach through the Institute for Integrative Nutrition

- Coached users 1:1 in a virtual setting using motivational interviewing techniques- Encouraged positive behavior change through nutrition + holistic lifestyle practices- Effectively and successfully managed a heavy caseload of 300+ users

- Involved in co-curricular program management, budget development + tracking, marketing + recruitment efforts, communication with community partners, interdisciplinary collaboration, and 1:1 wellness support for DU undergraduate students- Oversaw the DU Wellness Minor and advised students pursuing this degree

- Pitched, executed, and edited articles for Yoga Journal's Style section- Engaged in industry research, brand outreach, and seeding to procure yoga + wellness products to highlight in the magazine and share with our audience- Other tasks included networking with like-minded businesses + wellness studios, photoshoot production/facilitation/ideation, and content creation

- Helped merchandise and facilitate the visual layout of Free People Boulder- Focused on styling, display, customer experience, and social media- Assisted in content creation, photoshoot production, and social strategy for the Free People Boulder Instagram account