Monitored and evaluated the effectiveness of admission policies, practices, and procedures­Maintained responsibility for hiring, training, and managing eight permanent staff positions­Worked collaboratively with many institutional partners, including: financial aid, athletics, academic departments, university relations, student affairs, registrar and academic services­Served as a member of the University Admissions Committee, meeting weekly to determine the admissions decision of students who do not meet automatic acceptance standards­Chaired the University Naming Committee, responsible for administering the policy and making recommendations about the naming of facilities, programs, and faculty positions in line with specified University guidelines ­Appointed to the following by University President: University Public Relations Office Task Force, Vice President for University Relations Screening Committee, Provost and Vice President for Academic Affairs Screening Committee­Collaborated with University Relations to develop marketing and communication materials for use with prospective students and parents­Partnered with the Vice Provost for Enrollment Management on setting the strategic priorities for growing undergraduate enrollment, including identifying key markets and underrepresented populations­Planned four open house events per year to showcase the campus to thousands of prospective students and their families. Marketed the event to target audiences. Enlisted the help of faculty and staff to showcase their respective organizations. ­Collaborated with the Athletic Department staff to organize weekend visits including appointments with admissions staff and department representatives for prospective student athletes ­Assisted in the planning and preparation of commencement ceremonies as a member of the University Commencement Committee

Planned and implemented recruitment activities/travel in assigned territories including the Sioux Falls, SD metro areaDeveloped a targeted marketing plan for each recruitment yearCoordinated and executed on-campus visit programs including Fridays @ the U and Transfer Registration DaysCounseled prospective students and families on the admissions processCultivated working relationships with high school guidance counselors and USD faculty and staff