Assembly is a place to gather and a collaborative use space for community featuring a coffee bar, a curated plant offering, retail pop ups, and an art gallery. A vision years in the making, an anchor point and extension of Seattle based creative and marketing agency We Are Unicorns. It’s our goal to bring connection and community into a physical space through carefully curated retail goods, rotating residencies with coffee partners, artists and programming with artists, educators, creatives and community members.

After establishing WAU as the Founder & CEO I now carry my focus as a contributor at We Are Unicorns with an emphasis on strategy and digital integration across the entire brand and business ecosystem. Working with clients we develop an intimate understanding of the landscape, develop surgical tactics and strategy to deliver real outcomes to meet their digital and content marketing needs.

We are marketing strategists and content producers, connecting people and ideas. Established with a mission to dedicate our practice being experts in all things content marketing, We are anchored by our wider understanding of the entire digital ecosystem, we craft only the most meticulous and intentional strategies for our clients. Driven by passion, guided by data and insights, we are architects of storytelling. As Principal and Founder i manage all operations, business development, Sr. Strategy and team development and overall brand. We specialize in offering solutions to small to medium size businesses by building “Strategies”, managing the “day to day” execution to satisfy that strategy, as well producing the content to support the needs of the strategy. - Brand/ Identity - Business Management - Social Media Consulting - Content Marketing - SEO Consulting - Video Production - Photography - DesignCurrent and Past Clients: Superfeet, evo, Majesty Skis, Spacecraft Clothing, MTNApproach, Burton, POW Gloves, Thermarest, MSR, Crystal Mountian Ski Resort, Brambleberry, Hayter PR, The Good Ship, Richlite, Skatelite, LOGE Camps, MyWoodWall, Traitor Bicycles, Stanley PMI, Cascade Mountain Tech

Outliers is a podcast that looks at the action sports community at a whole and delves into issues and topics that are important to people passionate about action sports culture. Outliers leaves the contest results and the latest web edits to everyone else, and dives deeper into the intersection of the actual sports and the things that make people want to be part of this lifestyle. My hope is to shine a light on the interior of an industry that has had such a positive impact on me and so many others.Available: on iTunes and at kiroradio.com :: New Shows Weekly

The Service Board mentors teen to conquer personal and cultural challenges through public service and outdoor adventure.

Responsible for operations, distribution, strategic marketing planning and consumer engagement across all consumer touch points and sales channels. This role worked directly with the CEO of the holding company and was instrumental in the management of brand strategies, managing and leading the Spacecraft brand team of designers, sales manager, and marketing and collaborated across all shared serviced stakeholders to develop consumer insights, brand, production and manufacturing process, retail and strategic partnership and management of the success of the brand across target channels.

Brand Marketing & Strategic PartnershipsDirectly responsible for the development and management of strategic marketing initiatives designed to engage customers and build brand awareness. This role demands a high level of cross-departmental and cross functional work with all departments at evo. Such programs include Events Marketing, Vendor Cooperative Marketing, Print Advertising, as well Athlete Management support.Event MarketingDirectly resposible for planning an annual budget and managing a calendar of all on site events and off site sponsorship involvement. Hosted over 40 events at our retail location, drawing over approx 10k people in 2009. Responsibilities included vetting opportunities, staffing, budgeting, reporting key metrics, recruiting sponsorship, and publishing & syndicating content.Social & Ecommerce Marketing Managed online marketing programs such as Affiliate Marketing, Web Banner Advertising, Social Networking, PR, content acquistion & distribution. All programs involve varying levels of management, vetting, reporting, maintainance, research and development in which I work closely with all deparpments at evo to produce results.

Launched Dance Head’s NW franchise covering Washington, Oregon, Idaho. Directly responsible for planning & excuting logistics of NW launch, hiring staff, developing a marketing plan, managing and servicing equipment, managing payroll & budgets, coordinating events and managing all client relations within the region. Implemented an aggressive lead generating regimen through tradeshow appearances, cold calls and promotional events.

Worked directly with the Producer on “A World of Festivals,” a half hour documentary style tv program on Seattle’s UPN 11 and US affiliate stations. Assisted in building the television production department, both administratively and technically. Tasks included research, writing show copy and coordination of filming and travel, some digitizing, logging and editing of footage, development and management of internship program, tracking all production and department budgets and preparing reports for the President.

Directly responsible for assisting in the launch of the Girlz Freeride Team for the 2003-2004 ski season. The all girls ski & snowboard team was in part a marketing effort and more importantly an effort to promote the sport to an underrepresented category. The girls served as ambassadors for the sport and as a resource for girls interested in entering the sport. Responsible for securing team sponsorships, assisting with building the identity of the team, scheduling and coordinating events, photoshoots, and media appearances.

Responsible for conceptualizing & executing marketing promotions for all Entercom stations. Responsiblities included hiring, scheduling and training interns, planning promotion and on site logistics for movie premiers, concerts or client related appearances, and guerrilla marketing for each station.