Molly Kalan Email & Phone Number

Boston, Massachusetts, United States

Lead S&A marketing strategy and develop seasonal/annual plans to drive awareness, traffic and revenue across portfolio.Drive community-oriented placemaking initiatives, lead brand development for long-term real estate projects and The Fenway neighborhood, and orchestrate multi-channel creative campaigns to support these initiatives in addition to stabilized assets in S&A portfolio.Build and oversee the marketing team based on business needs, and lead collaboration across departments. Develop and manage budgets for activation, events, digital & physical promotion, web, social media, PR, and content creation.

Boston, Ma

Launch public ice skating rink for 15K+ skaters in inaugural season, including permitting, sponsorship outreach, programming strategy, and city-wide promotion efforts.Manage development of key messaging, brand identity, naming, and design collateral for high profile mixed-use projects.Pivot from in-person, event-based activation strategy to virtual programming, retail support campaigns, and safe outdoor pop ups.

Boston, Ma

Own and execute comprehensive strategic activation plan to drive awareness, traffic and revenue to key developments across the S&A portfolio. Launch public park programming, including execution of 75+ events during inaugural park season.Manage consumer and corporate communications for projects in development, stabilized assets, and the Fenway neighborhood at large to heighten visibility of S&A across channels and platforms. Lead corporate website rebrand/refresh.Set and manage internal and external communications objectives, driving media relations (including oversight of external agencies) and knowledge sharing across stakeholders.

Waltham, Ma

Spearhead media relations for real estate, architecture, design, development, and technology clients. Conduct communications audits and develop strategic messaging. Draft and execute quarterly plans and campaigns; write press releases, bylines, blog posts, and social content. Train, manage, and mentor junior staff. Member of internal diversity committee. Earned promotions following demonstrated ability to learn quickly and take on additional responsibilities.Previously: Account Executive (July 2015 to June 2016); Assistant Account Executive (May 2014 to July 2015); Account Coordinator (October 2013 to May 2014).

Syracuse, Ny

Shot and directed videos (informative, interview, and scripted) for the Lerner Center for Public Health Promotion's Healthy Monday campaign. Supported video conceptualization from pre-production (initial campaign planning, script-writing, shot lists, etc.) to post-production (filming, editing, uploading).

Syracuse, New York Area

Instruct students in two lab sections of undergraduate multimedia production and storytelling course, focusing on Final Cut, Photoshop, Keynote, Wordpress, videography, and production techniques. Assist professor in class and with grading. Coordinate shooting and production schedules of student projects. Responsible for writing and grading quizzes based on course content. Prepared and presented several guest lectures.

Greater New York City Area

Contribute to various campaigns and projects, including conceptualization and design using HTML, Photoshop, and other multimedia programs. Coordinate with clients, and assist in day-to-day operations. Also responsible for website testing and copy editing. Organization and project management skills utilized.

Villanova, Pa

Provided aid for faculty and staff. Set-up, organized, and participated in events while coordinating with other organizations or departments. Other responsibilities included photography and graphic design projects, Microsoft Excel spreadsheet use, and distribution of the Journal of Peace and Justice Studies (editing, mailing, etc.) Member of the CPJE Director Search Committee.

Greater Philadelphia Area

Watch and review news broadcasts for relevant content. Format raw media content into video clips. Update social networking sites Twitter and Facebook. Compile and edit contact lists.

Haverford, Pa

Adapt radio broadcasting and production course for campers ages 13-18. Instruct campers in basic radio broadcasting and production techniques over a 3-week course. Organize and supervise field trips to other radio stations off-site.

Ma, Media Studies

Activities and Societies: Instructional Associate for freshman course - Multimedia Storytelling, Awards Committee Newhouse Student.

Ba, Communication: Media Studies And Media Production

Activities and Societies: 89.1FM WXVU Villanova Radio, Led Villanova University Mission Trip to El Salvador (Fall 2010), Pi Beta Phi.