Molly Werner Email & Phone Number

Atlanta, Georgia, US

Director of Marketing and Advertising Lead of Oldcastle APG's Fence, Deck, and Rail division. I drive strategic and innovative marketing initiatives, overseeing brand development and advertising efforts for MoistureShield decking & railing, RDI railing, Barrette Outdoor Living, ActiveYards, and Alumi-Guard fence brands. Focused on delivering results.

Atlanta, Georgia, US

• Responsible for overseeing all aspects of brand management for MoistureShield composite decking, including new product launches, market research, advertising, promotions, public relations and customer marketing programs.
• Develop and execute a comprehensive brand strategy that aligns with MoistureShield Composite Decking's overall business objectives and growth goals.
• Collaborate with cross-functional teams to develop and launch new products, including product naming, packaging, and go-to-market strategy.
• Develop and execute integrated marketing campaigns across multiple channels, including digital, social, and traditional media.
• Manage external agencies and vendors to ensure timely and effective execution of campaigns and initiatives.
• Monitor and report on brand performance, using data to inform ongoing optimization and improvement.

Irving, Texas, US

• As the Account Director over the SC Johnson Home Cleaning brand and cross-category scale, I am responsible for overseeing the day-to-day operational and longer-term planning for over 10 brands, globally.
• Legacy brands: Pledge, Windex, Drano, Scrubbing Bubbles, Shout, Fantastik, Duck, Mr Muscle, Lysoform and KabiKiller Leading end-to-end marketing program development with focus on brand building, retail/shopper.

Irving, Texas, US

• Account - SC Johnson (Global Home Cleaning)
• Focus in Shopper Marketing (specifically In-store, display, activation/promotion and digital marketing) for SCJ global home cleaning brands Pledge, Shout, Windex, Scrubbing Bubbles & multi-brand - Scale.

Chicago, IL, US

• Account - Ann & Robert H. Lurie Children's Hospital of Chicago
• New Brand Campaign launch and sustaining - from concept ideation to execution of traditional advertising touch points including online video & pre-roll, radio, OOH, print, signage etc.-----Account - Procter & Gamble.
• Focus in Shopper Marketing (specifically In-store, display, e-commerce work, promotion and activation) for P&G Haircare Brand - Pantene
• Quarter turn program development for various channels and retailers, which laters up to the broader brand toolkit but adapted to retailer's dynamics and formats.

Chicago, IL, US

• Account - Procter & Gamble (Crest, Oral-B, Glide)
• Focus on global Shopper Marketing program toolkit development and unique North American retailer programs (specifically In-store, display and e-commerce work) for P&G Oral Care Brands - Crest, Oral-B and Glide brands.
• Walgreen's customer team lead, managing multiple P&G categories, brand and scale initiatives - and customizing them for the Walgreen's shopper, retail environment and Convenience channel dynamics. NOTEWORTHY: 2015.

Chicago, IL, US

• Account - Procter & Gamble
• Focus in global Shopper Marketing toolkit development and North America execution for the following P&G categories and brands: Feminine Care (Always and Tampax), Oral Care (Crest/Oral-B Kids and Fixodent) and.

Chicago, IL, US

• Account - Procter & Gamble
• Acting as key Account contact for P&G’s shopper marketing executions for select retailers spanning the Drug (CVS), Grocery (Ahold), Warehouse (BJs Wholesale Club) and Dollar Channels (Family Dollar). Adapting national.
• Leading and managing the creative development of flawlessly executed marketing elements in-store and along the entire path to purchase through in-depth knowledge and understanding of: P&G’s mission and brand.
• Day-to-day: o Leading creative development through insight driven creative briefs. o Serving as key client contact for day-to-day needs. o Managing project work flow, timelines and budgets. o Composing client.

New York, New York, US

• Account - Coca-Cola
• Brand Ambassador role representing the Coca-Cola Company through building and maintaining relationship with local Coca-Cola bottling partners and five major universities in the New York City tri-state area.
• Grew sales by approximately 45% as a direct result of creating brand awareness, recruiting youth segment and adding additonal key incremental equipment in high volume outlets territory wide.
• Member of team responsible for growing sales +47% at universities in territory, comparative to previous year.
• Created and executed customized live events though working with university administration and student groups on each campus.

Alpharetta, Georgia, US

- Employed analytical thought skills and business judgment in screening physician candidates to Jackson&Coker standards of excellence in physician staffing placement. - Evaluated physician’s credentials, and builds and enters pertinent information into a mass data bank with all viable candidates. - Collaborated with the corporate Web Editor in editing.

WTGZ, Tiger 95.9WQSI 93.9 The EagleWQNR 99.9 The Rock- Worked in all aspects of radio including production, on-air, sales and advertising. - Wrote and produced commercials for the company’s three local radio stations.- Researched basic music preferences of the Auburn community by conducting a mass survey with which the station used to better suit listeners.

Brookings, SD, US

- Performed behind the scenes production work for high definition ProStar screen for Auburn University football and banner screen for Auburn University women’s soccer teams.- Involved in media production and on field filming for every major Auburn University football game.

Communications, Communications & Journalism/ Psychology

Education record