Digital Strategist, Communications Manager
Washington, District Of Columbia, United States
As a Digital Strategist, I develop holistic content strategies that deliver The Pew Charitable Trusts’ programmatic and institutional goals. In this capacity, I engage our portfolio of research teams to develop and execute digital strategies across a variety of platforms, including web, email, and social media. I maintain in-depth understanding of our research teams’ needs, priorities, intended audiences. Leveraging my background in media and video production, I facilitate creative collaboration among our research teams and designers to promote Pew’s messaging. A critical function of my role involves seeking innovative ways for Pew’s messaging to reach key stakeholders and impact public policy discussions. Using data analytics platforms, I monitor the impact and effectiveness of Pew’s communications across digital platforms and consult with program teams to optimize and refine messaging strategy. I also manage projects to include, scoping and budgeting for recommended strategies, establishing clear and achievable objectives, and managing staff and resources to deliver the work on time and within budget. The projects I’m most excited about are those where I can write copy and collaborate with the creative design and video teams to develop content for ambitious campaigns.