Built and oversaw 170+ person creative team supporting all Wayfair, Inc brands - Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold.

• Built the creative group for the Emerging Clouds and Industries line of business, including Analytics Cloud (now Einstein) and Cloud Services (now Success Services). Team includes art directors, designers, writers, PMs, web producers, and analysts. • Act as the liaison between Creative and Product Marketing, translating business goals into creative direction and selling in creative ideas that solve business problems. • Oversee the Emerging Clouds creative organization – logistically, financially, and operationally.• Drive creative and campaign strategy for major product launches, world-class industry events, product rebrands, lead gen initiatives, content development, website optimization, sales enabalement, and more. • Uncover business opportunities for product teams to engage audiences in new and deeper ways. • Identify and manage agency relationships for social media programs, naming and branding initiatives, ad campaigns, and more.

• Founded Edelman’s Digital/Creative team in the Seattle office, hired and oversaw more than 25 marketing and creative employees throughout the Pacific Northwest.• Responsible for Pacific Northwest P&L, generated 70% growth YOY, including 5 of the top 10 most profitable accounts on the West Coast (which included SF and LA markets). • Crafted and oversaw research-driven, end-to-end digital marketing programs including global social media programs, website design/dev, paid media, lead gen, influencer programs, creative campaign development, crisis response, and more. • Represented Edelman as the Global Digital Client Relationship Manager for Microsoft, overseeing all Edelman work with Microsoft globally. Partnered with regional/local teams to establish online global ecosystem for the brand. In 2014, Microsoft was recognized by Klout as the #2 most influential brand in social media. • Employed creative newsroom approach to real-time social content development, integrating paid/owned/earned (converged media) principles to maximize reach and visibility. • Developed strategic storytelling opportunities for consumer and B2B brands for audiences across channels, demographics, geographics, and psychographics. • Partnered with planning and creative teams to develop award-winning creative campaigns.• Counseled clients on social business planning, operational frameworks and processes, Centers of Excellence, digital employee comms, and more. • Youngest member of Seattle Senior Leadership Team collaborating with traditional PR and marketing colleagues to define integrated campaigns across brands.• Clients included Microsoft, Windows, XBox, Microsoft Store, WindowsPhone, Starbucks, Seattle Seahawks (SuperBowl), Savers/Value Village, Pearson Education, and many more.

• Founded Craft Interactive, a virtual digital agency offering strategy, content, design, development, mobile, and online marketing services. • Developed a robust international client roster including iBAHN, Abu Dhabi Authority for Culture and Heritage, Solvitor, Stratagem, American Water Works Association, and many more. • Oversaw company financials including P&L targets, project budgets, invoicing, and vendor agreements.

• Managed 10 people on day-to-day digital program activities and as many as 20 during peak performance periods • Led the digital strategy and tactical implementation for the office’s largest account ($7 million annually), King Abdullah University of Science and Technology (KAUST), located in Saudi Arabia. • Served as the primary liaison between content, design and technology for the creation and ongoing maintenance of KAUST’s 2,000 page, dual-language website. • Developed the strategic plan and managed the implementation of the award-winning digital program for the KAUST Inauguration Ceremony, a $2 million campaign.• Provided strategic council and digital program management for clients such as AT&T, FEMA, Library of Congress, NeighborWorks, That Guy, and many more. • Managed project budgets, invoices, vendor agreements and budget forecasting for numerous accounts.

• Developed traditional media outreach strategies, key messages, and assisted with media training.• Represented H&K’s U.S. Digital team as its only representative in the Washington, D.C., office. • Advised clients on online communications strategies such as blogger outreach, media material optimization, online advertising, social media, and corporate blog development.• Clients included the Smithsonian’s National Zoo, Ringling Bros. & Barnum and Bailey, Disney on Ice, AmeriCorps, and SeniorCorps.• Managed account financials, including financial tracking, budgeting, and invoicing.