Principle strategist and leader for development and execution of all marketing initiatives for Tutor.com's B2B markets, with a primary focus on higher education and public libraries. Spearheaded strategic planning efforts related to market positioning, competitive analysis, product positioning, and segmentation planning. Analyzed market trends, identify potential markets, and generate sales leads. Communicated unique value proposition of products and services to sales teams.

Orchestrated all aspects of integrated marketing campaigns for interactive training workshops designed to teach modern marketing skills, create member engagement, and provide sales support. Integrally collaborated with Creative Services team on the development of print materials for direct mail, integrated marketing, and sales support. Oversaw marketing budget, annual projections, monthly financial reporting, and website and Content Management System updates. Managed team of faculty members, industry partnerships, and course content while coordinating training workshops.

•Strategized and implemented B2B global digital marketing campaigns for 3 subscription-based online products; drove YOY increase in product revenue line•Planned and executed all aspects of McGraw-Hill Education presence at annual library & academic conferences; secured sponsorships and explored new/maintained key partnerships; organized author signings, events, and panels; list building•Created ongoing series of panel presentations and webinars to promote STEM education and Makerspace programming in academic, school and public libraries •Collaborated with creative services team on the creation of banner ads, event & booth design & graphics, regular librarian newsletters, email & marketing campaigns; manage projects from inception to completion•Managed Library Advisory Board; event management of annual meeting as well as maintaining contact throughout the year through regular meetings; utilized board to gain market insights for product development; acted as liaison between the board and the editorial team•Provided sales support to account managers by providing up-to-date information and creating new collateral annually•Tracked competition through research of primary and secondary products and competitors; present findings and analysis to internal stakeholders

Library Outreach•Managed annual Library Advisory Board meetings including travel, lodging, and overall event coordination•Executed plans for annual library & academic conferences, author events, panels, signings and demos•Presented titles and product updates at state and regional shows•Worked with creative services on the creative elements of librarian newsletters, email & marketing campaigns•Researched primary and secondary products and competitors and presented findings to editorial and sales teams•Close collaboration with editorial team and Library Advisory Board on development of digital platforms

•Built presence on social networks such as Tumblr, Facebook, Twitter and Goodreads•Administrative support for Sci-Tech Marketing Department•General sales support – uploading of sample chapters and videos to proper sales channels, creation of adkeys and promotions