Mona Awwad - Mba Email and Phone Number
I am a versatile marketing professional with a unique blend of expertise in marketing, demand generation, and channel management. With over 17 years of experience in multinational companies such as Oracle, SAP, and Huawei, I have successfully driven revenue growth in the EMEA region, specifically focusing on markets in Saudi Arabia, the Gulf region, the United Arab Emirates, Egypt, and Jordan. One of my key differentiators is that I have held three distinct roles within marketing, allowing me to bring a holistic perspective to my work. In addition to my marketing expertise, I have a deep understanding of demand generation strategies and channel management, enabling me to create comprehensive and effective marketing campaigns that generate high-quality leads for sales teams.Throughout my career, I have made significant contributions to the organizations I have been a part of. Notably, helped build Oracle MEA's Demand Generation Organisation. Education:Master's Degree in Business Administration | Torrens University, AustraliaI earned my Master's Degree through a scholarship awarded by Oracle in recognition of my exceptional revenue achievements. This educational background has equipped me with a strong foundation in business strategyAreas of Expertise:- Compelling Content Creation: I possess a talent for crafting engaging content across various platforms, including social media, blogs, newsletters, websites, videos, and success stories. - Lead Generation: I am adept at generating high-quality leads based on BANT criteria and creating telemarketing scripts that align with sales pitches.- Campaign Management: I have extensive experience in organizing both online and offline marketing campaigns, as well as managing large-scale events such as Gitex, Innovation Days, and Horeca.- Demand Generation Leadership: I have successfully built and led demand generation teams, fostering a culture of collaboration and driving results.- Partnership Development: I excel in establishing strategic partnerships with vendors and partners to enhance marketing initiatives and expand reach.- CRM Utilization: I am proficient in utilizing CRM systems to manage and nurture well-qualified leads, ensuring effective lead conversion.- Digital Marketing: I have hands-on experience in implementing digital marketing campaigns across various platforms, including AdWords, LinkedIn, Facebook, Twitter, and Instagram.7
Trustangle
View- Website:
- trustangle.com
- Employees:
- 115
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Field, Channel Marketing And Demand Generation Head MeaTrustangleLebanon
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Marketing & Demand Generation DirectorTrustangle Nov 2020 - PresentRemote JobMarketing & DG Director at trustangleExperienced Marketing Director with a proven track record in global marketing strategies and team leadership. Specializing in telemarketing, I excel at generating high-quality leads through targeted campaigns and leveraging the BANT (Budget, Authority, Need, Timeline) framework for maximum results.Key Skills:- Global Marketing Strategy: Developing and implementing comprehensive marketing strategies across international markets to drive brand awareness and increase market share.- Telemarketing Leadership: Managing and motivating telemarketing teams to achieve exceptional performance and exceed lead generation targets.- Lead Generation: Expertise in designing and executing lead generation campaigns, leveraging various channels and technologies to identify and engage potential customers.- BANT Framework: Utilizing the BANT methodology to qualify leads effectively, ensuring a higher conversion rate and maximizing the return on marketing investments.- Data-Driven Insights: Utilizing analytics and market research to gain valuable insights, optimize marketing efforts, and identify new opportunities for growth.With a passion for driving business growth and a focus on delivering measurable results, I thrive in fast-paced, dynamic environments. I am dedicated to fostering strong cross-functional collaborations and implementing innovative marketing strategies that fuel organizational success.
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Global Head Of Marketing & Demand GenerationPwc Middle East Enterprise Solutions Jan 2017 - Jan 2020Lebanon• One of the demand generation specialists (Sales department) at Tyconz, a "SAP Gold Partner."• Achieved a growth of up to $1.8 million in one year through various campaigns, including social media, transactions, physical activities, upselling, cross-selling, and others.• Trained new team members on lead generation using the BANT qualification template.• Increased social media traffic and lead generation through multiple campaign types.• Conducted branding activities for Tyconz, the SAP Gold Partner, including the creation of materials such as booklets, brochures, and roll-up banners.• Executed campaigns, generated leads, and followed up until closure.• Responsible for lead generation for the sales team, including developing, executing, and measuring demand generation plans and lead generation programs and campaigns for SAP products.• Led and organized large-scale events in the Middle East and Africa (MEA) region.• Managed all aspects of planning and organizing events, including coordination and communication with clients, agencies, municipalities, contractors, and sub-contractors.• Developed campaign strategies, budgeting, and planning in collaboration with stakeholders and the SAP team.• Provided training to newly hired team members on department processes, lead qualification, and more.• Recruited external business managers (EBMs) under the Tyconz umbrella to sell SAP solutions.• Collaborated with the SAP team and other partners to organize campaigns.• Executed various digital campaigns promoting SAP products.• Sent out e-blasts about Tyconz solutions based on SAP BI.• Generated return on investment (ROI) from each campaign, including zero-cost campaigns.• Created and implemented various creative campaigns.• Monitored opportunities generated from campaigns in collaboration with the sales team until closure. -
Regional Channel Marketing ManagerHuawei Sep 2015 - Oct 2016Dubai, United Arab EmiratesProfessional Experience:- Develop and implement comprehensive channel marketing strategies across MEA ensuring alignment with overall corporate objectives.- Collaborate with cross-functional teams, including sales, product marketing, and channel partners, to drive joint marketing initiatives and campaigns.- Identify and analyze market trends, competitor activities, and customer insights to identify growth opportunities and provide actionable recommendations.- Create and deliver compelling marketing collateral, including sales tools, presentations, and digital assets, to support channel partners in their sales efforts.- Conduct regular performance analysis and reporting on channel marketing programs, making data-driven adjustments to optimize results.- Build and maintain strong relationships with key channel partners, providing ongoing support, training, and resources to drive their success.- Participate in industry events, trade shows, and conferences to represent the company and expand network within the channel ecosystem.- Stay up-to-date with the latest marketing trends, emerging technologies, and industry best practices to continually enhance channel marketing strategies. -
Senior Channel Marketing Manager Middle East AfricaOracle Jan 2007 - Sep 2015Dubai, United Arab Emirates• I was one of the early birds in Oracle MEA's Demand Generation organization, involved in building this organization from the ground up.• Leading and managing 22 Business Development Consultants and 5 customer intelligence representatives.• Conducting campaigns to generate leads and following up until they are closed.• Responsible for generating leads for the sales team by developing, executing, and measuring Demand Generation organization's plans and lead-generation programs and campaigns for Oracle Systems products through partnerships.• Leading and organizing mega-events in all MEA countries, including planning, organizing, coordination, and communication with clients, agencies, municipalities, contractors, and subcontractors.• Developing campaign strategies, budgeting, and planning with stakeholders.• Training newly hired team members on department processes, leads' qualification process, etc.• Consistently achieving top performance in terms of hard and soft KPIs.• Driving growth in the countries that I manage.• Organizing campaigns with our partners.• Executing various digital campaigns about Oracle partners' products based on Oracle Technology.• Generating ROI from each executed campaign, even from zero-cost campaigns.• Implementing various creative campaigns.• Conducting campaigns through our partners to promote the sale of our products.• Monitoring opportunities generated with the sales team until closure. -
Sales And Marketing SpecialistGrand Stores Llc Mar 2003 - Jan 2007Dubai, United Arab EmiratesExperienced Retail Professional with a proven track record in managing top-tier brands in the makeup and perfume industry. Skilled in overseeing a portfolio of 10 prominent brands including Givenchy, Montblanc, Chanel, Gucci, Burberry, and Dior. Proactively strategized and executed successful marketing campaigns, resulting in increased brand visibility and sales growth. Adept at building strong relationships with key stakeholders and driving collaborative efforts to achieve business objectives. Strong analytical skills coupled with a keen eye for market trends and consumer preferences. Passionate about delivering exceptional customer experiences and fostering brand loyalty.
Mona Awwad - Mba Education Details
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Business Administration And Management, General -
Business Administration And Management, General
Frequently Asked Questions about Mona Awwad - Mba
What company does Mona Awwad - Mba work for?
Mona Awwad - Mba works for Trustangle
What is Mona Awwad - Mba's role at the current company?
Mona Awwad - Mba's current role is Field, Channel Marketing and Demand Generation Head MEA.
What schools did Mona Awwad - Mba attend?
Mona Awwad - Mba attended Torrens University Australia, American Institute Of Business & Management.
Who are Mona Awwad - Mba's colleagues?
Mona Awwad - Mba's colleagues are Mosa A., Basheer Mishal, Ghadeer Shalayel, Jerry Lachica, Mohamed Naser, Mohammed Alaklouk 🇵🇸 𓂆, Abdullah Al-Nasser.
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