Colaborate with cross-portfolio strategy (brands, categories, and division) based on - Brazilian Women Segmentation Study- deployment plan through roadmap implementation: selecting the right target and designing activation plans (media audience, CRM, campaigns). Help to build and promote the market intelligence data-centric culture with consumer-driven insights at the center; Collaborate effectively with the entire business ecosystem, partners and stakeholders - internal (CDMO, divisions) or… Show more Colaborate with cross-portfolio strategy (brands, categories, and division) based on - Brazilian Women Segmentation Study- deployment plan through roadmap implementation: selecting the right target and designing activation plans (media audience, CRM, campaigns). Help to build and promote the market intelligence data-centric culture with consumer-driven insights at the center; Collaborate effectively with the entire business ecosystem, partners and stakeholders - internal (CDMO, divisions) or external (suppliers, agencies, etc.)Strategic partner to elevate Division, Category and Brand strategy through compelled insights to actionable data to drive decisions and bring business opportunities. Show less

Playing a critical role on supporting Brands Strategic Plan through global guidelines (demand space), best practices (briefings and playbooks audit to guarantee brand health and performance. I guided the team through a new ways of doing Marketing for Mondelez - HUMANING.Works in the facilitation and consultancy of strategic design projects, driving organizations and leaders through innovation and creation guided by Design Thinking. Advocate at Transversal Process: Having a systemic look to… Show more Playing a critical role on supporting Brands Strategic Plan through global guidelines (demand space), best practices (briefings and playbooks audit to guarantee brand health and performance. I guided the team through a new ways of doing Marketing for Mondelez - HUMANING.Works in the facilitation and consultancy of strategic design projects, driving organizations and leaders through innovation and creation guided by Design Thinking. Advocate at Transversal Process: Having a systemic look to ensure what is being placed in the Innovation Business Process is consistent with Strategic Plan.Responsable for Marketing Excellence and Transformation - 3C agenda (Humaning approach) Capabilities, Community and Career: my role was to upskill the Marketing Team (Innovation, Branding and Media) by connecting the business strategy to people development, designing enterprise capabilities roadmap (Innovation, Branding, Media) and support career development preparing for the future, looking ahead focusing on the best-in-class capabilities. Playing a strategic role to engage the community, we improved the majority of the KPIs measured in Engagement Company Research, such as, Diversity, Belonging, Speak my Mind, and General Satisfaction. Also, we won, as BU Brazil - Marketing Team - the Global Marketing Excellence Award, a prize that celebrates the best work and great marketers around the world bringing marketers and partners all together, besides sharing learnings from best cases to broader marketing organization. Show less

Expat - Leading LA G&C Consumer Science team: Management of regional studies (Latam), guiding product development, submissions and company executives; new products development/quality improvement and productivity, claims validation - including research design (qualitative and quantitative), building consumer understanding plans to provide strategic insights for local and regional teams. Partner with Research & Development area to leverage technical and consumer insights to support business… Show more Expat - Leading LA G&C Consumer Science team: Management of regional studies (Latam), guiding product development, submissions and company executives; new products development/quality improvement and productivity, claims validation - including research design (qualitative and quantitative), building consumer understanding plans to provide strategic insights for local and regional teams. Partner with Research & Development area to leverage technical and consumer insights to support business strategy. Recognize synergies and opportunities among areas to optimize resources; Manage overall prioritization of resources ensuring business needs are met.P3DE Site Champion: (Product, Package & Process - Design Excellence Program): Research & Development initiative that includes: learning and culture change program as part of the MDLZ enterprise-wide priority capability area for innovation and renovation excellence to help creating winning consumer centric designs and delightful experiences. Show less

Leading the LA PB´s Consumer Science team to provide inputs from consumers researches (qualitative and quantitative) to ensure consumer needs are met and help to drive business decision accordingly; Manage overall prioritization of resources to ensure business needs are met considering LA PB category strategy; Manage and connect Productivity and Innovation/Renovation pipeline in order to identify the best ways for initiatives implementation; Responsible for coaching and developing individual… Show more Leading the LA PB´s Consumer Science team to provide inputs from consumers researches (qualitative and quantitative) to ensure consumer needs are met and help to drive business decision accordingly; Manage overall prioritization of resources to ensure business needs are met considering LA PB category strategy; Manage and connect Productivity and Innovation/Renovation pipeline in order to identify the best ways for initiatives implementation; Responsible for coaching and developing individual talent and identifying organization talent-wide needs to ensure future success of the overall LA RDQ organization; Accountable for bringing improvements an optimizations to the market, in accordance with LA PB Category strategy, related to cost optimization, product processing, product quality, claims and others; Analyzes technical results, makes recommendations and provides appropriate follow-up actions Show less

Lead Sensory and Consumer Insights function as a key business partner for Marketing and Business development. Ensure strategic alignment among multi functional areas to support company growth by delivering compelled insights turning ideas into opportunities; Business handling and financial monitoring of clients and prospects new opportunities; Strategic capability builder providing R&D/ Sales and Marketing with training on sensory methodologies; Member of Global Executive Committee to manage… Show more Lead Sensory and Consumer Insights function as a key business partner for Marketing and Business development. Ensure strategic alignment among multi functional areas to support company growth by delivering compelled insights turning ideas into opportunities; Business handling and financial monitoring of clients and prospects new opportunities; Strategic capability builder providing R&D/ Sales and Marketing with training on sensory methodologies; Member of Global Executive Committee to manage decisions on priorities and budget execution aligned to the business strategy. Show less

Lead and enhance the sensory science function as a key contributor to successful product innovation/renovation within the organization; Sensory expertise in supporting Flavour division to ensure that projects are completed accurately, in time & offer sensory studies that contribute to the company’s business growth; Receive briefing & set up projects, liaising with the different departments; Managed projects from set-up through to debrief presentation writing, including questionnaire design… Show more Lead and enhance the sensory science function as a key contributor to successful product innovation/renovation within the organization; Sensory expertise in supporting Flavour division to ensure that projects are completed accurately, in time & offer sensory studies that contribute to the company’s business growth; Receive briefing & set up projects, liaising with the different departments; Managed projects from set-up through to debrief presentation writing, including questionnaire design, field supervision and data analysis; Helped to build internal expert panels; Reviewed and compared panels’ performance; Analysis of client issues, methodological (ad hoc studies) and business proposal, implementation of studies, statistical analysis, report, recommendations; Setting-up of sensory assessor groups to describe different types of products (sensory profiles) – products:beverages, meat, sauces, crisps; Functional management of a 2 technicians team; Took part in organizing and providing R&D with training on sensory methodologies; Oversee global projects, as required, according to global guidelines Show less

Supervision in Sensory projects of foods, beverages, hair-care, home care and cosmetics; Research protocols definition, costs measurement; Internal Quality Control Training; Planning Research according to requested protocol; Schedule test definition and planning within Sales Area, Technical Manager and/or Technical Director and Customer; Specific Methodologies definition for products evaluation. Resources Managment for the test; Analyze and write reports including charting within Statistical… Show more Supervision in Sensory projects of foods, beverages, hair-care, home care and cosmetics; Research protocols definition, costs measurement; Internal Quality Control Training; Planning Research according to requested protocol; Schedule test definition and planning within Sales Area, Technical Manager and/or Technical Director and Customer; Specific Methodologies definition for products evaluation. Resources Managment for the test; Analyze and write reports including charting within Statistical Department; Statistical analysis for Sensory Panel Performance Monitoring; Annual performance evaluation of staff; Customer Support. Show less

Flavor development; Raw material supplier qualification;