Monica Morrow Email & Phone Number

Pinehurst, Nc, Us

Develop Digital Marketing and Social Media strategy to engage clients and increase demand for consulting solutions. Maintain a robust, integrated set of digital channels to align with marketing and communications strategy and drive lead generation for the business. Accountable for managing global team and for the successful execution of projects to meet business goals, associated budgets, and timelines.

Led strategic project to redesign nine language websites to create a significantly more impactful, user-friendly, and effective online presence. Initiated another website launch and redesign to meet the transition into an independent company under tight deadlines. Worked with Global Business and Marketing Communications leaders across the organization to support the design and implementation of digital marketing programs and best practices to achieve strategic growth objectives of the business. Analyzed the effectiveness of digital marketing tools, processes, and project deliverables to articulate Return on Marketing Investment (ROMI) and other program-specific Key Performance Indicators (KPIs) using reporting and dashboards.

Developed strategic marketing plan for Operational Excellence practice. Led value proposition development and execution. Provided leadership and support for both global and regional marketing and communication teams based on practice growth objectives. Developed thought leadership process and collaborated with experts to create content that was leveraged across MC channels to increase awareness for the business.

Developed and managed 3-year digital strategy for DuPont Sustainable Solutions (DSS) to drive business growth. Directed, executed and optimized digital channels to support sales. Managed DSS online presence across various social channels including LinkedIn, Twitter, and Slideshare. Responsible for content strategy and execution across multiple country websites. Created lead generation campaigns to nurture prospects and drive revenue tied to digital campaigns. Directed paid search campaigns and SEO projects.

Developed strategic marketing plans for consulting solutions in the areas of process safety management and employee safety. Led global and regional marketing and communications execution based on practice growth objectives. Coordinated thought leadership and developed points of view with experts.

Collaborated with market and business segment leaders to develop and execute strategic, integrated marketing communications (MC) programs to drive business growth objectives. Consulted business on strategic use of communications across multiple channels. Led digital, social media, public relations and advertising campaigns for priority segments and industries within the Safety Resources practice. Managed pipeline of 15+ speaking engagements and tradeshows per year within the US and Canada region. Directly managed agency resources, including people and budgets to create MC solutions that exceeded business needs.

Managed growth programs within the packaging and consumer segment of Ethylene Copolymers. Prepared market plans through customer segmentation, market research and competitive analysis. Collected voice of the customer feedback and created value propositions for P&IP’s Customer Cost Savings Program. Recommended alternative channels to market, identified new customers and adjusted marketing plans in support of sales development.

Managed and negotiated corporate spend for U.S. Containerized Ocean exports to Europe, Middle East, and Africa. Optimized routings and supply chains through carrier negotiations for DuPont’s Strategic Business Units.

Led DRTV (direct response television) consumer product development and promotion. Managed product launches, which included the coordination of broadcast advertising, web site development, media production and planning. Pitched products to QVC and coordinated all events leading up to and including the on-air sale.

Mba

Activities and Societies: Beta Gamma Sigma Business Honor Society

Bs, Marketing

Activities and Societies: Delta Gamma Sorority, National Society of Collegiate Scholars, Golden Key International Honor Society, Beta.

Marketing