- External Communications | take lead on brainstorming, drafting and strategizing for external brand messages- Lead Copywriter | acted as company copywriter drafting internal and external communications and memos, social media messaging, copy for sales presentations, BoD presentations/reviews, blog content, and more- Executive Leadership Team Support | provide guidance, recommendations, and strategies for communications coming from the leadership team- Internal Communications | led the implementation of an internal communications strategy and supported communications strategies for Human Resources, Operation, Sales, Marketing, and Leadership teams- Sponsorships / Partnerships - proactively and reactively vet, strategize and implement local, regional and national sponsorships on behalf of the brand

-Director of PR for CPG brands including California Olive Ranch, Lucini Italia, Timbuk2, Shinola, Filson, Clearly Kombucha, Diamond of California, Goorin Bros. and more -Managed 4-5 team members ensuring client deliverables and goals were exceeded, offered mentorship to junior executives-Developed and implemented local, regional and national PR campaigns -Garnered impactful press placements in Wall Street Journal, New York Times, Vogue, Men’s Health, Travel + Leisure, Fast Company and many more-Management of internal and external communications for global CPG brands-Launched over 50 new products with a strategic media approach-Opened 40+ retail locations across the country -Managed client budgets and followed through on deliverables-Crisis PR management and leader in execution of key messages and responses-Conceptualized and finalized quarterly and yearly PR plans; created strategies that effectively moved the needle-Participated in and pursued new business on behalf of the agency

PR

Assistant to Mandy Scott, a premiere event designer in the Bay Area.

Compile media lists, update contact sheets, monitor press breaks

Update contact sheets, contact editors, coordinate client gifting

Monitor patrons, uphold rules and regulations at the pool

Monitor client coverage in media (Blogs, Television and Print), assist in client EPK and cover publicists desks

Update press/media kits, compile extensive schedules and phone lists, coordinate meetings and conference calls, write pitches and press releases for clients.