Monica Sinha Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

• Leading Product Operations & Digital Analytics team within CDRP and a trusted advisor to product leadership.
• Define key metrics to measure product performance and monitor product health, identify the data discrepancies and data fixes.
• Provide multi-market support to design and implement innovative analytics solutions on Amex digital assets.
• Leverage clickstream and user behavioural data to identify opportunities for improving customer experience and influence product roadmaps.… Show more
• Leverage clickstream and user behavioural data to identify opportunities for improving customer experience and influence product roadmaps.
• Mentor and coach team members in achieving best-in-class analytics outcomes and handle multiple products and initiatives.

Gurgaon, India

• Playing SME role, providing solutions to clients on Digital Marketing stack including AdTech and Analytics tools
• Google/Adobe/Firebase analytics implementation on websites, AMP sites & mobile apps
• Stitching CRM/offline and online data, creating & automating reports, generating insights and building meaningful stories using tools like BigQuery & Data Studio
• User Funnel Optimization by analyzing the drop off points. Website personalization and targeted messaging based on user… Show more
• User Funnel Optimization by analyzing the drop off points. Website personalization and targeted messaging based on user behavior
• Working on sales pitches & client onboarding, creating roadmaps and project plans

Gurgaon, Haryana, India

• Responsible for managing the Digital Analytics team, serving around 25 million customers, providing them with rich digital experience
• Acting as SME for Adobe Analytics and managing the Adobe Marketing Cloud
• SPOC for the stakeholders, implementing third party pixels, surveys using DTM. Creating customized solutions for tracking user’s activity on websites
• Implemented agile methodology in the team for managing their tasks and effectively plan the sprints, giving visibility to the… Show more
• Implemented agile methodology in the team for managing their tasks and effectively plan the sprints, giving visibility to the management of team’s performance and efforts
• Training digital teams on Analytics Reporting & Implementation Show less

Noida Area, India

> Adobe Analytics Implementation and Reporting for websites and mobile apps.> Business requirement analysis, which includes capturing client’s requirements, categorize, scoping, prioritizing and analyzing the feasibility of them.> Providing best practice consultation to the business to help address web analytics next steps and road map.> Provide training.

Bengaluru Area, India

Involved in various stages of Web Analytics process cycle: Architecture, Design, Implementation, Analysis, Strategy and Recommendations.Role:* Client-facing role requiring both technical and business/marketing knowledge and skills.* Optimizing marketing strategies by measuring industry-specific Key Performance Indicators using Adobe Analytics* Helping.

Gurgaon, India

• Responsible for collecting, measuring, reporting & analysing the web data to understand and optimize web usage for clients. Role:
• Requirement gathering-having a clear understanding of what client wants, what all sections of the webpage should be tagged and for what purpose
• Communicating confidently and proactively with clients throughout the project lifecycle.
• Managing multiple client engagements simultaneously and keeping projects on schedule and within scope.
• Analytics… Show more Responsible for collecting, measuring, reporting & analysing the web data to understand and optimize web usage for clients. Role:
• Analytics implementation, reporting and analysis through different Web Analytics tools like Adobe Analytics and Google Analytics.

Bachelor Of Engineering (B.E.), Computer Engineering

Senior Secondary School