Monica Bradshaw Email & Phone Number

Ontario, Canada

Responsible for driving efforts to enhance the company’s technology, online video production platform, as a social media, corporate and news service business through internal and external corporate communications and sales channel development across North America. Establish and grow the company’s offer and reputation amongst strategic partners to strengthen market defensibility. Leadership- Implemented successful organizational change: systems, process, technology and people change management.- Developed and delivered change communication strategy that supports and engages the Company’s North American workforce and leads to employee and contractor buy-in for changing business processes and ultimately successful implementation of changes.- Lead diverse, inside and remote teams with employees across 24 major cities across North America. Sales- Facilitate the syndication of 3 television series; achieved 77% US of households on Fox, CBS, NBC, ABC, DirecTV and Dish.- Facilitated strategic partnerships with NBC and affiliates of major US and Canadian media groups during 2010 Olympics.Marketing- Craft compelling communication materials that effectively convey relevant and timely information from the technology team to global audiences: staff, contractors, investors and partners.- Identify and develop key messages for collateral to be used for sales teams to deliver on point messages to sales channels. Innovation- Oversee the integration of new services with other commercial areas, including brand development, sales strategy, quality assurance, legal, marketing and manufacturing.- Formulated and established product design and performance objectives, in consultation with research, marketing and production, as well as contractors, suppliers, and customers.- Increased efficiency and output through development revision of lead routing, CRM improvements, data management, training, team collaboration tools and custom reporting.

- Key contact and project manager for communication and marketing strategies.- Develop social media and corporate marketing strategies – leveraging and branding of corporate sites and participation of online and local social media groups.- Web analytics implementation and analysis.- Lead research and testing of latest online marketing developments. - Conduct consultations with key decision makers of client base; assess employee and talent objectives. - Facilitate the sale of services offered by the recruitment and talent scout team to new and existing accounts in a developing territory.

Highlight: S4M Enterprise System Technology Implementation Played a lead role in the testing and implementation of S4M, encompassing every business process including Inventory, Programming, Finance, Sales and Customer Relationship Management.Project Assessment- Clarified user requirements, business needs and project objectives, via feedback sessions with all stakeholders.- Collaborated with Sales teams, external ad agencies and S4M Technical Team to facilitate communication for successful feature launches.Scoping & Documentation - Strategized project scoping and specifications documents, to clearly communicate the rollout of features and implementation across the television networks.- Contributed to user manual for Sales Team users.Feature Launch- Generated excitement and buy-in to secure commitment to project objectives, and shared a group vision to start the team on a motivated track.Launch & Post-Launch Review- Timed successful launches of station implementation to allow for system administrator support, technical team resources, and training of users.- Held post-launch review meetings to revisit launch successes and liabilities, and to build out better processes for future station launches. Sales and Marketing Consultant – Canwest Newspaper Group (Vancouver)- Conduct marketing consultations for business professionals; assess marketing and advertising efforts, target audience and objections.- Responsible for building and selling strategies best suited for their needs using the group of Canwest papers and specialty products.Sales Executive – Television Networks, Global, E! & Specialty Network (Toronto Head Office) - Conduct sales to achieve $19,000,000 from projected budget of $4,500,000.- Build and maintain $3,000,000 of new business.- Develop repeat sales with our existing and established customers of Television, Online and Newspaper partners as well as other Canwest divisions.