Mônica Carolina Porcho Souza Email & Phone Number

United States

Malta

Canadá

As a Team Manager for AdOptimizers and Customer Success Managers, I was able to take a team from $0.00 up to $500K in commission per quarter.My focus is on cohesive teamwork, effective leadership, revenue growth, and outstanding customer service:✅Team Leadership: I interviewed, hired and trained 10 LATAM talents to reach company goals and their full potential. ✅ Revenue Growth: Develop and implement strategies to drive revenue growth, setting clear targets for the team. This led us to achieve the mark of $500K in commission per quarter.✅ Customer Success Management Excellence: Instill a customer-centric mindset, ensuring exceptional service to clients. Which translated into a NPS of 8 for the past 3 years.✅ Performance Monitoring: Implement effective monitoring systems, regularly evaluating team and individual performance. ✅ Training and Development: Invest in the professional development of AdOptimizers and Customer Success Managers to enhance skills and industry knowledge allowing me to promote 5 of them.✅ Cross-Functional Collaboration: Facilitate collaboration with other departments for a holistic approach to revenue growth and new product’s development.✅ Continuous Improvement: Promote a culture of continuous improvement, encouraging innovative solutions and adaptation to industry changes.Through these efforts, I aim to lead a high-performing team that not only achieves revenue targets but also prioritizes outstanding customer service and continuous improvement.

Canadá

As an Associate Product Manager for the Ad Reporting Team I managed to help the team to automate data collection and eliminate discrepancy.My focus was to:✅Collect feedback from internal and external users of the platform✅ Use those feedbacks to enhance the process✅ Increase report accuracy by 20%

Canadá

As an AdOptimizer I was able to increase my publishers' performance and ROI.Some of my clients reached more than $100K net per month.My role encompassed:✅ Account Management: I managed 20 accounts, each with an average of 2 sites.✅ Ad Placement Strategies: Strategically place ads for maximum visibility, considering user experience and revenue potential.✅ Data Analysis: Conduct in-depth analysis of trends, user behavior, and ad performance metrics for informed strategies.✅ A/B Testing: Experiment with ad formats, placements, and targeting parameters for continuous improvement.✅ Price Floor Management: Set and adjust price floors for optimal revenue while maintaining advertiser demand.✅ Real-Time Monitoring: Monitor ad inventory in real-time, making immediate adjustments to capitalize on market trends.✅ Ad Technology Utilization: Leverage advanced ad technology to streamline optimization processes.✅ Customer Success Management: Provide responsive and effective support for advertiser inquiries, concerns, and feedback. Consistently achieve an NPS of 9.✅ Issue Resolution: Address ad inventory-related issues promptly, collaborating with cross-functional teams for resolutions.✅ Feedback Integration: Actively seek and integrate customer feedback into optimization strategies for continuous improvement.

São Paulo E Região, Brasil

As a Marketing Manager for Meu Bebê app, I led comprehensive marketing strategies to drive user acquisition, engagement, and retention. My responsibilities were:✅ Strategic Planning: Develop and execute strategic marketing plans aligned with overall business objectives.✅ User Acquisition: Employ targeted campaigns to attract new users, leveraging channels like social media, advertising, and partnerships. I was able to decrease the CPI (cost per installation) from $0.50 to $0.17.✅ Engagement Strategies: Devise initiatives to enhance user engagement, including in-app promotions, content marketing, and community building.✅ Data Analysis: Regularly analyze app performance metrics, user behavior, and market trends to refine strategies and enhance user experience.✅ Collaboration: Work closely with the tech team to align marketing efforts with app improvements and user feedback.✅ Brand Management: Uphold and enhance the app's brand image through consistent messaging, design, and promotional activities.✅ Campaign Optimization: Continuously optimize marketing campaigns based on performance data, adjusting targeting, messaging, and creative elements.✅ Budget Management: Efficiently allocate and manage marketing budgets to maximize ROI and achieve predefined KPIs.✅ Market Research: Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation.✅ Customer Success: Care for the app’s user through email and social media and app store. Leverage app store ratings in 0.5.In this dynamic role, my goal was to position our app as a market leader, ensuring a positive user experience, and driving sustained growth through effective and innovative marketing strategies.

São Paulo

✅ Contract Review: Thoroughly examine and evaluate contractual agreements and IOs.✅ Compliance Assurance: Ensure adherence to terms, conditions, and legal requirements.✅ Database Management: Maintain contract databases, tracking deadlines and ensuring organizational efficiency.✅ Communication Facilitation: Foster effective communication between involved parties during the contract lifecycle.✅ Risk Mitigation: Diligently manage contracts to minimize risks and uphold legal and business standards.

São Paulo

✅ Account Management:I develop strategic Google Ads campaigns for 30 accounts, aligning them with business goals and target audience profiles.My role involves executing effective ad campaigns by optimizing keywords, refining ad copy, and adjusting targeting parameters.I implement bid strategies and allocate budgets meticulously to maximize ROI and achieve the desired outcomes for the business or client.✅ Performance Analysis and Optimization:I regularly analyze campaign performance using tools such as Google Analytics, interpreting data to make informed decisions.A significant part of my responsibilities includes conducting A/B testing to refine ad variations, landing pages, and targeting for optimal results.I am committed to continuous optimization, leveraging data insights to enhance ad relevance and overall campaign performance.✅ Client Communication and Continuous Improvement:Maintaining open and effective communication with clients is a priority, where I provide regular updates on campaign performance.I implement conversion tracking methodologies to measure success, attributing conversions to specific campaigns and strategies.Staying informed about industry trends and Google Ads updates is crucial to my role, ensuring the application of the latest best practices for ongoing improvement in campaign effectiveness.

São Paulo, Brasil

As a Microphone Operator, my primary responsibility is to ensure seamless and high-quality audio during events, broadcasts, or recordings. Here's an overview of my role:✅ Equipment Setup: I am responsible for setting up and testing microphones and related audio equipment before an event or recording session.✅ Sound Check: Conduct thorough sound checks to calibrate microphone levels, ensuring optimal audio quality and preventing technical issues.✅ Live Event Support: During live events, I manage microphone transitions, providing support to presenters, performers, and speakers to ensure clear and reliable audio delivery.✅ Troubleshooting: Quickly identify and troubleshoot any technical issues related to microphones or audio systems, ensuring minimal disruptions during live performances.✅ Collaboration: Work closely with sound engineers, event organizers, and performers to coordinate audio requirements and address specific needs.✅ Monitor Audio Levels: Continuously monitor audio levels during live events or recordings, adjusting settings as needed to maintain balanced and clear sound.✅ Post-Production Assistance: In some cases, I may assist in post-production tasks, ensuring that recorded audio meets quality standards and aligns with the overall production goals.✅ Equipment Maintenance: Take responsibility for the maintenance and care of microphones and related equipment, ensuring everything is in optimal working condition.✅ Adaptability: Be prepared to adapt to different event types, venues, or recording environments, adjusting microphone setups accordingly.✅ Attention to Detail: Pay meticulous attention to detail to catch any potential issues before they impact the quality of the audio output.In essence, my role as a Microphone Operator is crucial in delivering a flawless audio experience, whether it's a live performance, broadcast, or recorded content, contributing to the overall success and professionalism of the production.

Master Of Business Administration - Mba, Marketing Digital

Growth Hacker

Digital Marketing Specialization, Marketing

Rádio, Tv E Internet, Radio, Television, And Digital Communication