Monica Dietrich Email & Phone Number

Ossining, New York, United States

Promoted in July 2021 after growing Riverkeeper’s membership revenue by more than 20% over 3 years.• Managed digital advertising prospect acquisition pilot project that brought in nearly 4,000 new subscribers and donors at a lower Cost Per Lead and higher Return on Ad Spend than industry benchmarks.• Draft all membership communications, including print, email, social media, and multi-channel membership solicitations and stewardship communications. Work with designer and direct mail vendor to execute 10,000+ recipient mailings twice per year.• Launched member newsletter, which increased direct mail revenue by 15%; grew key email campaign (Giving Tuesday and Earth Month) revenue by 67% and 87%, respectively.• Create and execute digital advertising strategy to increase leads and convert new subscribers to donors • Work with Communications department to draft and edit advocacy and other emails as needed; act as backup to Web Specialist – support email, donation form, and advocacy page creation as needed.• Supervise Volunteer and Outreach Coordinator

Ossining, New York

Responsible for the stewardship of Riverkeeper's members, who each give $1 or more to the organization and growing Riverkeeper's membership program.• Steward and retain existing Riverkeeper members and solicit new prospects using print, digital, in-person, and social channels• Create direct mail, digital, and social media membership campaigns• Coordinate with other Riverkeeper teams to recruit volunteers and members and manage member communications• Create donation forms and emails in Luminate Online and other fundraising platforms• Manage Membership budget and direct mail vendor relationships.

New York, Ny

Managed the organization's online activities, including advocacy and fundraising emails, social media accounts, prospective member acquisition, and the NYLCV and NYLCV Education Fund websites. Coordinated across all departments to draft fundraising and advocacy emails and analyze email data. Developed and executed strategy to increase Facebook audience by using paid advertising and organic posts. Monitored return on investment of list acquisition strategies to make more cost-effective decisions in the future. Managed constituent records in CRM (Databank) and supported other staff with CRM troubleshooting and training as needed. Worked with graphic design and website development firm through all design stages to create a new NYLCVEF website

Cortlandt Manor, Ny

Responsible for managing and expanding market over 2-year project period. Contact potential vendors throughout the 4 county area, increasing market size from 12 to 15 regular vendors, plus a waitlist. Publicize the market through various mediums (e.g., web, radio, newspaper, social media) and create flyers for distribution throughout Peekskill and Cortlandt. Developing and executing shuttle service between Peekskill and the farmers’ market. Developing relationships with community groups in Peekskill and Cortlandt area.

Greater New York City Area

I worked with the Chef Watson team to generate ideas for new features, specifically around local/in season foods and emotion. Developed, deployed and analyzed a survey to understand the interactions between food choice and mood

Department Of Social And Cultural Analysis

Responsible for managing and expanding market over 2 year grant period. Contact potential vendors throughout the 4 county area to increase market size from 12 to 16 regular vendors, plus a waitlist. Publicize the market through various mediums (e.g., web, radio, newspaper, social media, and attendance at community events) and design flyers for distribution throughout NYP/Hudson Valley Hospital and local towns. Developed and executed shuttle service between Peekskill and the farmers’ market in 2015; currently finalizing agreements for a new taxi service to increase shuttle utilization, based on last year’s feedback. Developed and maintain relationships with numerous community groups in Peekskill and Cortlandt area. Manage all financial records for market and all vendor paperwork, including applications, insurance, and sales data.

Greater New York City Area

New York, New York

Greater New York City Area

Bachelor Of Arts (B.A.), Environmental Studies, Psychology, Food Studies, 3.899

Activities and Societies: Phi Beta Kappa, Psi Chi

Bachelor Of Arts (B.A.), Environmental Studies, Anthropology

Studied abroad in NYU Sydney's inaugural semester