Pioneering the future of teen experiences through its brands LEGACY JOURNEYS (a premier travel service dedicated to creating unforgettable experiences for families with teenage children), TRAVELLING CLASSROOMS (the proud offshoot of Legacy Journeys, committed to transforming the world into a vibrant, immersive learning environment for students) and VR BASH (the number one destination for virtual reality parties on the Sunshine Coast, QLD specifically for teens).

Served as a strategic leader and operational catalyst in marketing, communications and product innovation at Helloworld Limited, specifically for Magellan Travel. Instrumental in developing and executing key strategic plans focused on member growth and revenue generation. Responsibilities included fostering strong partnerships, enhancing member engagement, and increasing Magellan Travel's industry presence. Acted as a vital link between preferred partners and members. Role was pivotal in evolving platforms and opportunities that empowered members to succeed and grow.

All responsibilities in managing a business with a TTV in excess of $6M and a team of 10. Acting as Office Manager, Finance Manager, HR, Marketing Manager, Designer and Product Developer. The company operates a retail shop front, a groups division specialising in school group tours and a niche special interest brand servicing clients nationwide.

A company with over 50 staff who specialised in Leisure, Corporate, and Events Travel. Managed the first silo with a TTV in excess of $7M and the companies Marketing. Responsibilities included developing strategies for the division to align with company goals; managing budgets and setting targets; reconciliations; managing, training and mentoring staff; copywriting for brochures, web content and local print marketing; creating and developing group tour itineraries for key clients including The Educational Tour Company and Scott McGregor’s Railway Adventures.

Responsibilities included:* Liaising with suppliers to gain the best offers in the market to advertise to consumers.* Managing and uploading content onto the travelscene.net.au website, ensuring all product was SEO enhanced.* Proof reading and SEO enhancing supplier loaded product onto the travelscene.net.au website. * Creating and distributing a weekly Great Deals flyer to an agency network of over 400 members. Flyers needed to include exceptional offers so members could use it to drive sales.* Creating and distributing the fortnightly consumer e-newsletter (distribution in excess of 150,000) and evaluating statistics to ensure content meets consumer interests.* Final proof reading of all text in quarterly On Sale brochures before authorizing for print.* Posting on social media outlets such as Facebook (16000+ fans) and Twitter (500+ followers) and Pinterest (48 followers)* Working with American Express to fulfil any adhoc advertising requirements.* Designing and creating webtiles.* Ensuring marketing detail on Intranet was current and relevant.

Responsibilities included:* Establishing strong supplier relationships in order to develop marketing goals and strategies to improve sales and profitability for both Travelscene and suppliers.* Creating marketing activities that were appealing to Travelscene members, so they could maximise sales. * Contracting for Year Round Wholesale Rates.* Loading accommodation and activity contracts into the booking system in an accurate, timely and user friendly manner.* Maintaining Inventory Reports.* Updating consumer website and home page special tiles when necessary.* Point of contact for Travelscene members and suppliers.* Assisting Reservations with any queries relating to product.

Responsibilities included:* Supervising, training and mentoring Call Centre staff and ensuring they met their KPI of 80% of calls answered within 2 minutes.* Supervising the roles of Confirmations, Documentation and Ticketing including training, mentoring, staff performance reviews and salary reviews and ensuring they were meeting their KPI’s. * Ensuring ticketing deadlines were met, and ensuring ticketing issued complied with airline contracts.* Recruitment of new staff when required.* Responsible for all industry bookings / prize-winner bookings / and management travel bookings.* Handling customer complaints that were too difficult for the staff to handle.

Responsibilities included:* Responsible for the purchase, delivery and disposal of all company vehicles, including payment, issuing tax invoices, pursuing payment and calculating FBT and LCT when applicable.* Analysing quarterly lease reports.* Co-ordinating any special products such as tenders and company acquisitions.* Organising the distribution and payment of registrations and infringement penalties.* Maintaining and updating the vehicle database.* Involved in a Global Intense Project aimed at reviewing all expenditure methods. My responsibility was to manage a team who reviewed the cost effectiveness of the company fleetcard (ie fuel and maintenance card), going to tender, negotiating and implementing new contracts.