Monica Järnefelt

Monica Järnefelt Email and Phone Number

Category Manager at SOK @ SOK
finland
Monica Järnefelt's Location
Helsinki, Uusimaa, Finland, Finland
Monica Järnefelt's Contact Details

Monica Järnefelt work email

Monica Järnefelt personal email

About Monica Järnefelt

I am an experienced FMCG marketing professional possessing a rare combination of working both at global and Finnish brands plus retail chains and distribution. My last position as Brand Group Manager (Freely Traded goods) at Oriola Retail Services has just ended as it was an maternity leave substitute. This experience has built a good understanding of the Finnish Pharmacy markets.My product and category management experience from Oriola Brands, Valio, Kraft Foods and L'Oreal combined with category planning and sourcing responsibilities at SOK-Group, provide a solid base for thorough understanding of the FMCG markets.I have also worked with new product development projects both at Valio, with leading dairy brands and SOK, with private label products. I possess a very good understanding of the whole value chain from development and design of consumable products to the store. My language skills are excellent, and I am bilingual.My colleagues would describe me as creative, social, positive and a driven team player who co-operates well with different kinds of personalities. I also have a curious mindset and am eager to learn new things and take on new challenges.Excellent social and language skills.FMCG, Marketing strategy, Concept development, Customer marketing, Marketing communications, Business strategy, Category Manager, Product Manager, pharmaceutical industry

Monica Järnefelt's Current Company Details
SOK

Sok

View
Category Manager at SOK
finland
Website:
s-ryhma.fi
Employees:
1869
Monica Järnefelt Work Experience Details
  • Sok
    Category Manager
    Sok Dec 2020 - Present
    Responsability for Colour cosmetics and Deos &Fragrances. Sourcing, price negotiations and assortment planning, pricing.
  • Sok
    Sourcing Manager At Sok
    Sok Jan 2020 - Present
    Sourcing and purchasing of Dental Care, Self Help-products and Deos/Fragrances for customer chains (Prisma, S-market, Alepa). Responsability for the overall financial performance of the categories. Managing supplier negotiations and contracts, retail pricing, optimizing the stock levels.
  • Sok
    Sourcing Manager
    Sok Jul 2018 - Jan 2020
    Helsinki Area, Finland
    Sourcing and purchasing of various garden related categories to customer chains (Kodin Terra, Prisma, S-Rauta). Including Garden furniture, Indoor/Outdoor pottery, Garden utensils, Irrigation etc. Responsability for the overall financial performance of the categories. Managing supplier negotiations and contracts, retail pricing, optimizing the stock levels. Emphasis on Far East based suppliers and Private label product- development.
  • Oriola Corporation
    Product Group Manager (Maternity Leave Substitute)
    Oriola Corporation Dec 2016 - Dec 2017
    Espoo
    Responsable for VKT products (non prescription products sold to pharmacies, daily groceries and healthcare professionals). Products include dietary supplements, medical devices, cosmetics, diverse pharmacy market products. Managing of supplier relations.
  • Looking For New Job Opportunities In Marketing
    Ready For New Job Opportunities In Marketing, Fmcg
    Looking For New Job Opportunities In Marketing Feb 2016 - Nov 2016
    Helsinki Area, Finland
    Ready for new job opportunities in marketing /advertising/sales with new knowledge in digital marketing and strong understanding of FMCG.
  • Iab
    Student
    Iab Feb 2015 - Feb 2016
    Helsinki Area, Finland
    Studying for the IDM Professsional Diploma in Digital Marketing (Dip DigM) in association with IAB Finland.02/2015- 02/2016
  • Valio
    Brand Manager
    Valio Aug 2013 - Dec 2014
    Helsinki
    - Defining business strategy for A+, Valio and Arki yoghurt brands. - Leading development projects for new products and product variants in cooperation with product - development, sales and subsidiaries. - Assortment management, development of product assortment- Pricing.- Concept development for new product concepts.
  • Sok
    Sourcing Manager, Cosmetics
    Sok Sep 2012 - Jul 2013
    A new role as a result of restructuring within the SOK-Group. Categories: daily skincare, skincare, sun care. Assortment management, optimising assortment to maximize revenue.- Sourcing/buying of cosmetics products for Sokos department stores and Emotions-specialty stores.- Supplier management and development of supplier relationships.- Pricing and price negotiations with suppliers- Sourcing for new products/brands.- Campaign planning.
  • Sok - Inex Partners
    Sourcing Manager/ Cosmetics
    Sok - Inex Partners Sep 2010 - Sep 2012
    Categories: skincare, sun care, colour cosmetics.- Assortment management, optimising successfully assortment to maximize revenue in cooperation with the chain management.- Sourcing/buying of cosmetics for Prisma, S-Market, Alepa, Sale –chains.Sourcing for new products/brands.- Supplier management and development of supplier relationships.- Pricing and price negotiations with suppliers- Development of private label (Rainbow) products and renewal of the whole PL-cosmetics range (design, concepts).
  • Mediasystems, Operandum
    Sales And Marketing
    Mediasystems, Operandum Jun 2006 - Sep 2010
    Maternity leave and working part time for family owned outdoor advertising and marketing services companies..
  • Kraft Foods
    Product Manager
    Kraft Foods Apr 1995 - Mar 2005
    Finland
    04/04-03/05 Product Manager, Marabou-chocolate and PR for all KFF’s product categories- Product Manager responsabilities: Category Management, budgeting, planning and execution of marketing activities, Nordic cooperation and collaboration with local sales. Made several product launches, that strengthened Marabou’s position in the markets,that were dominated with the Finnish company Fazer.- PR: Planning and execution of all PR activities for all product categories of Kraft Foods in cooperation with the PR agency.12/02-04/04 Product Manager, Philadelphia -cheese and O´Boy –chocolate drink. PR and development of consumer guidance services for the whole KFF.- Responsibilities: See above09/99-11/02 Product Manager, Marabou, Toblerone and Milka –chocolates- Responsibilities: See above12/95-09/99 Product Manager, Marabou, Toblerone and Milka –chocolates- Responsibilities: See above
  • L'Oréal
    Product Manager Etc.
    L'Oréal Jun 1992 - Dec 1995
    Finland
    09/95-12/95 Product Manager, Plénitude- and Studio Line –product families. Consumer Products department.- 03/94-09/95 Product manager, Biotherm- and Cacharel –product families. Luxury Products department.09/93-02/94 Product Manager Assistant. Plénitude, Ambre Solaire, Consumer Products department.09/92-08/93 Logistics coordinator. Coordination of logistics between the factories in France and the Finnish subsidiary.06/92-07/92 Sales representative. Grocery goods department..

Monica Järnefelt Skills

Fmcg Consumer Products Marketing Brand Management Pricing Retail Product Marketing Product Management Retail Category Management Integrated Marketing Customer Insight Marketing Management Sales Marketing Strategy Marketing Communications Competitive Analysis Supplier Sourcing Digital Marketing Fast Moving Consumer Goods

Monica Järnefelt Education Details

Frequently Asked Questions about Monica Järnefelt

What company does Monica Järnefelt work for?

Monica Järnefelt works for Sok

What is Monica Järnefelt's role at the current company?

Monica Järnefelt's current role is Category Manager at SOK.

What is Monica Järnefelt's email address?

Monica Järnefelt's email address is mo****@****ail.com

What schools did Monica Järnefelt attend?

Monica Järnefelt attended The Institute Of Direct And Digital Marketing, Helsinki University, Hanken Svenska Handelshögskolan, Ecole Des Hautes Etudes Commercial Du Nord In Lille, France.

What skills is Monica Järnefelt known for?

Monica Järnefelt has skills like Fmcg, Consumer Products, Marketing, Brand Management, Pricing, Retail, Product Marketing, Product Management, Retail Category Management, Integrated Marketing, Customer Insight, Marketing Management.

Who are Monica Järnefelt's colleagues?

Monica Järnefelt's colleagues are Minna Peltomaki, Minerva Laitinen, Sari Andsten, Anu Sihvo, Jonne Tiihonen, Erkki Pekkanen, Zulfuqar Aliyev.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.