Monica Järnefelt work email
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Monica Järnefelt personal email
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I am an experienced FMCG marketing professional possessing a rare combination of working both at global and Finnish brands plus retail chains and distribution. My last position as Brand Group Manager (Freely Traded goods) at Oriola Retail Services has just ended as it was an maternity leave substitute. This experience has built a good understanding of the Finnish Pharmacy markets.My product and category management experience from Oriola Brands, Valio, Kraft Foods and L'Oreal combined with category planning and sourcing responsibilities at SOK-Group, provide a solid base for thorough understanding of the FMCG markets.I have also worked with new product development projects both at Valio, with leading dairy brands and SOK, with private label products. I possess a very good understanding of the whole value chain from development and design of consumable products to the store. My language skills are excellent, and I am bilingual.My colleagues would describe me as creative, social, positive and a driven team player who co-operates well with different kinds of personalities. I also have a curious mindset and am eager to learn new things and take on new challenges.Excellent social and language skills.FMCG, Marketing strategy, Concept development, Customer marketing, Marketing communications, Business strategy, Category Manager, Product Manager, pharmaceutical industry
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Category ManagerSok Dec 2020 - PresentResponsability for Colour cosmetics and Deos &Fragrances. Sourcing, price negotiations and assortment planning, pricing. -
Sourcing Manager At SokSok Jan 2020 - PresentSourcing and purchasing of Dental Care, Self Help-products and Deos/Fragrances for customer chains (Prisma, S-market, Alepa). Responsability for the overall financial performance of the categories. Managing supplier negotiations and contracts, retail pricing, optimizing the stock levels. -
Sourcing ManagerSok Jul 2018 - Jan 2020Helsinki Area, FinlandSourcing and purchasing of various garden related categories to customer chains (Kodin Terra, Prisma, S-Rauta). Including Garden furniture, Indoor/Outdoor pottery, Garden utensils, Irrigation etc. Responsability for the overall financial performance of the categories. Managing supplier negotiations and contracts, retail pricing, optimizing the stock levels. Emphasis on Far East based suppliers and Private label product- development. -
Product Group Manager (Maternity Leave Substitute)Oriola Corporation Dec 2016 - Dec 2017EspooResponsable for VKT products (non prescription products sold to pharmacies, daily groceries and healthcare professionals). Products include dietary supplements, medical devices, cosmetics, diverse pharmacy market products. Managing of supplier relations. -
Ready For New Job Opportunities In Marketing, FmcgLooking For New Job Opportunities In Marketing Feb 2016 - Nov 2016Helsinki Area, FinlandReady for new job opportunities in marketing /advertising/sales with new knowledge in digital marketing and strong understanding of FMCG.
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StudentIab Feb 2015 - Feb 2016Helsinki Area, FinlandStudying for the IDM Professsional Diploma in Digital Marketing (Dip DigM) in association with IAB Finland.02/2015- 02/2016 -
Brand ManagerValio Aug 2013 - Dec 2014Helsinki- Defining business strategy for A+, Valio and Arki yoghurt brands. - Leading development projects for new products and product variants in cooperation with product - development, sales and subsidiaries. - Assortment management, development of product assortment- Pricing.- Concept development for new product concepts. -
Sourcing Manager, CosmeticsSok Sep 2012 - Jul 2013A new role as a result of restructuring within the SOK-Group. Categories: daily skincare, skincare, sun care. Assortment management, optimising assortment to maximize revenue.- Sourcing/buying of cosmetics products for Sokos department stores and Emotions-specialty stores.- Supplier management and development of supplier relationships.- Pricing and price negotiations with suppliers- Sourcing for new products/brands.- Campaign planning. -
Sourcing Manager/ CosmeticsSok - Inex Partners Sep 2010 - Sep 2012Categories: skincare, sun care, colour cosmetics.- Assortment management, optimising successfully assortment to maximize revenue in cooperation with the chain management.- Sourcing/buying of cosmetics for Prisma, S-Market, Alepa, Sale –chains.Sourcing for new products/brands.- Supplier management and development of supplier relationships.- Pricing and price negotiations with suppliers- Development of private label (Rainbow) products and renewal of the whole PL-cosmetics range (design, concepts). -
Sales And MarketingMediasystems, Operandum Jun 2006 - Sep 2010Maternity leave and working part time for family owned outdoor advertising and marketing services companies..
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Product ManagerKraft Foods Apr 1995 - Mar 2005Finland04/04-03/05 Product Manager, Marabou-chocolate and PR for all KFF’s product categories- Product Manager responsabilities: Category Management, budgeting, planning and execution of marketing activities, Nordic cooperation and collaboration with local sales. Made several product launches, that strengthened Marabou’s position in the markets,that were dominated with the Finnish company Fazer.- PR: Planning and execution of all PR activities for all product categories of Kraft Foods in cooperation with the PR agency.12/02-04/04 Product Manager, Philadelphia -cheese and O´Boy –chocolate drink. PR and development of consumer guidance services for the whole KFF.- Responsibilities: See above09/99-11/02 Product Manager, Marabou, Toblerone and Milka –chocolates- Responsibilities: See above12/95-09/99 Product Manager, Marabou, Toblerone and Milka –chocolates- Responsibilities: See above -
Product Manager Etc.L'Oréal Jun 1992 - Dec 1995Finland09/95-12/95 Product Manager, Plénitude- and Studio Line –product families. Consumer Products department.- 03/94-09/95 Product manager, Biotherm- and Cacharel –product families. Luxury Products department.09/93-02/94 Product Manager Assistant. Plénitude, Ambre Solaire, Consumer Products department.09/92-08/93 Logistics coordinator. Coordination of logistics between the factories in France and the Finnish subsidiary.06/92-07/92 Sales representative. Grocery goods department..
Monica Järnefelt Skills
Monica Järnefelt Education Details
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The Institute Of Direct And Digital MarketingDigital Marketing, The Idm Professional Diploma In Digital Marketing -
History Of Art (27 Credits) -
International Marketing -
Ecole Des Hautes Etudes Commercial Du Nord In Lille, FranceExchange Student (6 Months)
Frequently Asked Questions about Monica Järnefelt
What company does Monica Järnefelt work for?
Monica Järnefelt works for Sok
What is Monica Järnefelt's role at the current company?
Monica Järnefelt's current role is Category Manager at SOK.
What is Monica Järnefelt's email address?
Monica Järnefelt's email address is mo****@****ail.com
What schools did Monica Järnefelt attend?
Monica Järnefelt attended The Institute Of Direct And Digital Marketing, Helsinki University, Hanken Svenska Handelshögskolan, Ecole Des Hautes Etudes Commercial Du Nord In Lille, France.
What skills is Monica Järnefelt known for?
Monica Järnefelt has skills like Fmcg, Consumer Products, Marketing, Brand Management, Pricing, Retail, Product Marketing, Product Management, Retail Category Management, Integrated Marketing, Customer Insight, Marketing Management.
Who are Monica Järnefelt's colleagues?
Monica Järnefelt's colleagues are Minna Peltomaki, Minerva Laitinen, Sari Andsten, Anu Sihvo, Jonne Tiihonen, Erkki Pekkanen, Zulfuqar Aliyev.
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