Monica Kenney Email & Phone Number

Saint Paul, Mn, Us

- Provide vision, strategy, execution, and leadership for donor communications supporting the Annual Fund, Kids to Camp Fund, mid-level, and major giving programs.- Lead execution of stewardship, cultivation, and solicitation outreach generating more than $5 million annually from a donor base of 20,000 households. - Serve as an Annual Fund expert and thought partner to team leaders throughout the organization, strategically aligning with camp, branch, and program leaders to support their fundraising efforts and communication needs. - Oversee the Development Team's alignment with our Marketing department, including the design team, web managers, email managers, and social media vendor. - Create an annual plan guiding this work, managing content, design, and strategy, and using analytic assessments to drive results.- Assist organizational leaders to ensure fundraising best practices and processes are utilized across our Association.

Greater Minneapolis-St. Paul Area

- Manage a portfolio of prospects and donors, representing supporters from our camps, branches and programs- Assist in planning and implementing activities to build the YMCA’s Annual Fund- Implement strategies that drive donor retention rates, increase giving per donor and lift mid-level donors into a Major Gifts portfolio- Serve as the liaison between the central Association, Branch Executive Directors, and Boards

White Bear Lake, Minnesota, United States

- AMP & EDG Performer- Cycle Sculpt Instructor- Kettlebell Kombine Instructor

White Bear Lake, Minnesota, United States

Development:− Manage all fundraising efforts, with emphasis on annual fund and endowment support− Implement rewarding stewardship practices that encourage consistent donations- Oversee Salesforce data management, including alumni records, donors details, and prospect pools− Educate community members on Frassati's financial needs− Develop multi-channel marketing and event strategies to encourage giving participationMarketing: - Oversee social media marketing, using both Canva and Later to design and deliver dynamic, and engaging content- Develop content for the school blog- Expand the blog subscriber list to reach new audiences and prospective supportersVolunteer Management:- Recruit, interview, train and advise volunteers that assist in the creation and implementation of our sponsorship and fundraising strategiesStrategic Partnerships:- Foster relationships with community organizations for school and special event sponsorship opportunities - Design and manage ongoing sponsorship packages, ensuring that partners feel connected to our mission and visible within our community- Serve as a CSCOE representative

Greater Minneapolis-St. Paul Area

- Support the Digital Marketing Team with magazine issue launches- Develop weekly content calendar strategies - Manage scheduling platform tools- Create reports on social media metrics, analyzing engagement and growth trends- Collaborate with brands and influencers to promote content cross shares- Communicate with magazine subscribers and potential subscribers who have an interest in Experience Life- Create dynamic content to establish brand awareness across social media platforms, working with InDesign and Canva to design posts for Instagram and Pinterest

Virtual Position

Podcast Co-Producer (The Paleo View & Strong Woman Radio)- Quality check weekly shows; preparing show notes for blog posts- Manage recording schedule; scheduling guests and identifying show themes and talking pointsWebsite & Team Management- Manage team inbox; handling all correspondence for general inquiries, reader questions, vendor relations, etc.- Oversee the website’s calendar, scheduling posts, social media, giveaways, discount codes, events, interviews and recordings- Hire, train and manage team members; delegating projects accordingly - Guide vendor relations; identifying lucrative partnerships and fostering mutually beneficial collaborations- Review and revise all site posts; setting SEO, tags, and graphics accordingly- Ghost write posts for the site; developing content as requested by site owners- Develop and execute bundle projects; overseeing the entire sales and marketing process- Organize social media efforts, syncing communication with the four major channels with the website’s calendar

Greater Minneapolis-St. Paul Area

Development Program Management - Identify, create and execute an annual giving model for seven core medical programs - Closely collaborate with Major Gift Officers to identify prospects and feed the donor pipeline - Create segmented communication strategies to maximize philanthropic engagement - Perform data analysis to identify top prospects and new opportunities for outreach - Manage program budget and vendor relationships Team Leadership - Identify key partners and establish strong relationships with University faculty and staff - Lead strategy discussions with fundraising vendors/consultants, staff and faculty - Deliver thorough and timely reporting to key partners on giving progress, results, and trends - Coordinate cross-functional work team, including donor relations, communications, gifts processing and finance

Greater Minneapolis-St. Paul Area

Programmatic Support - Assist in the creation and implementation of MILI’s strategic plan - Recruit, manage and serve as an adviser to all volunteer programming - Develop project plans for programs, workshops, conferences, and class activities - Assist MILI Director, Assistant Director and facultyPublications & Marketing Creation - Design and generate content outlines for all MILI publications and marketing materials - Create and manage MILI event displays - Manage social media channelsEvent Management - Oversee pre and on-site event logistics, including contracts, expenses, speakers, and travel

Greater Minneapolis-St. Paul Area

Recent Undergraduate Alumni Programming- Enhance and manage GOLD (Gophers of the Last Decade) programming- Recruit, train and guide GOLD Board volunteers and initiatives - Create and execute GOLD events to engage both recent graduates and undergraduate students- Integrate GOLD efforts into existing alumni touch-points, i.e. Corporate Alumni Clubs- Closely collaborate with the Office of Undergraduate Programs to integrate GOLD into the student experience- Develop content for monthly GOLD e-newsletter Social Media Management - Identify, implement and evaluate quarterly initiatives for the Alumni Relations social media channels- Disperse time-sensitive Carlson School news via LinkedIn, Facebook and Twitter Department Support- Assist in the execution of Carlson School alumni events- Review publications and provide content as needed- Contribute to website content and various marketing materials

Marketing Committee

Program Expansion− Enhance and oversee the Young Alumni program to engage and strengthen recent graduates connections to UCLA− Educate young alumni on UCLA's financial needs− Develop multi-channel marketing and event strategies to encourage giving participation− Continue the growth of department relationships across campus to enhance the Fund’s role in day to day university operations and establish young alumni co-programming opportunitiesDevelopment− Manage all fundraising efforts targeted to the young alumni community − Implement rewarding stewardship practices that encourage consistent donations the first 10 years out of college− Identify and manage prospects for leadership donations at the Young Alumni Chancellor's Circle level− Personally renew leadership level donors, and upgrade donors when possible to Chancellor's Circle level and aboveManagement− Recruit and train recent graduate volunteers to guide the efforts of the Young Alumni Development Council− Implement peer-to-peer solicitation strategies for the young alumni population− Manage the Assistant Director of Student Giving, Program Administrative Assistant, and student workers− Serve on UCLA Fund's Director Staff and work alongside department leadership to co-program

Program Expansion: - Enhance and oversee the Student Giving program to teach the undergraduate population the role of the UCLA Fund- Implement innovative marketing and event strategies to build the UCLA Fund’s presence amongst students - Build relationships with departments across campus to enhance the Fund’s role in day to day university operations- Create opportunities for alumni donors to connect with studentsVolunteer Management:- Recruit, interview, train and advise a volunteer student group that assists in the creation and implementation of the Student Giving program and annual fundraising effortsDevelopment: - Manage all fundraising efforts that are targeted at the undergraduate population, focusing on a participation goal- Test and implement donor-centric giving strategies (i.e. text-to-give)- Cultivate, solicit and steward student donors at all giving levels- Assist other programs within the Fund (i.e. Parents, Young Alumni, Leadership Level Donors) to engage current and prospective donors- Create a positive first-time donor experience through strategic stewardship practices

• Full Account Management: develop and review quarterly account campaigns, coordinate projects, and manage client communication• Media Outreach: establish and maintain relationships with members of the media, secure consistent coverage for clients, serve as an expert resource to the media • Copywriting & Design: develop content for materials that include press releases, media advisories and contributed articles, design materials that include flyers, press kits, event prospectuses, and event booklets • Event Coordination: conceptualize themes and various details, secure and manage vendors and sponsors, develop and manage event marketing, coordinate attendee registration, and communication• Internal Management: hire and manage team members, develop and support organizational marketing, assist the owner in business development • Finances: develop and distribute bills, assist in budget creation and analysis, create and promote new services, develop proposals

- Media, market and competitive research- Proactive media outreach- Copywriting- Account support, including planning campaigns, tracking clips and client communication