Director, Marketing & Lead Lifecycle Management Fao Practice
Tulsa, Oklahoma Area
Responsible for the strategic development and tactical execution of SGS FAO marketing and lead generation plans and campaigns. The objective was to consistently create qualified sales leads that enable the FAO sales force to exceed annual sales targets. I also acted as the FAO liaison for Industry Analyst Relations.In her role, Monica:• Developed lead generation goals, identified and shared best practices, and cultivated and developed key strategic partnerships with internal and external business partners. • Defined, executed and measured demand and lead generation strategies across a variety of outbound and inbound marketing programs. • Coordinated efforts with FAO sales leadership, the internal marketing team and outside vendors/agencies to develop SEO and web optimization efforts, email campaigns, content creation, and other strategies that facilitated the development and execution of marketing campaigns. • Developed, implemented and actively managed digital and social media strategies on multiple platforms based on business goals, objective and audience needs. The FAO practice was the first vertical within the company to launch a full-scale social media plan.• Conducted business intelligence and analyzed the efficacy of lead generation activities to identify target groups (i.e. verticals, roles, functions, etc.) with highest likelihood of success.• Prepared all FAO RFIs and briefing updates as the liaison for the practice with the Analyst & Advisor Relations team.• Created, managed, and accurately forecasted the FAO marketing& lead lifecycle budget. About Sutherland Global Services: Established in 1986, Sutherland Global Services is a global provider of business process and technology management services offering an integrated portfolio of analytics-driven back-office and customer facing solutions that support the entire customer lifecycle. It is one of the largest, independent BPO companies in the world.