As the Vice President of Product Management, I am responsible for the Teaching Strategies Mobile app experience for teachers, administrators and families in the Early Childhood Education space.

Align Strategy Group is a product marketing consultancy that works collaboratively with companies to cultivate a long-term strategy for growth by aligning their vision with the real needs of their customers and developing products and brands that will drive growth. With over 20 years of experience in building brands and launching products for parents, children and educators, Align Strategy Group provides services in all areas of business growth, consumer insights, product strategy, go-to-market planning, and process development.

LeapFrog was acquired by VTech Group in 2016.- Managed a team of 5 Product Marketing professionals responsible for product and marketing strategy, positioning and launch of both LeapFrog and VTech branded platforms, software and new businesses. - Partnered with senior marketing lead for the VTech brand to define the Dual Brand Strategy for the LeapFrog and VTech brands, gain upper management buy-in and roll strategy out to retail customers and internal teams.- Defined new Product Marketing functional area and developed processes for integrating this strategically focused team into the existing VTech Electronics structure and product/marketing processes.- Led the marketing and product strategy for the LeapFrog brand’s first software as a service platform. A digital subscription service that delivers a personalized step-by-step learning program for children. Define the product requirements, consumer needs and competitive differentiators. Build the marketing strategy, positioning and messaging to ensure successful Beta launch in Fall/Holiday 2016 and full launch in 2017.

Lead a team of 7-15 Brand management professionals to drive business strategy, product strategy, marketing strategy and launch, and P&L management for LeapFrog's full award winning product portfolio of platforms, content and LeapFrog's toys. In addition, manage a team of 4 consumer insights and analytics professionals responsible for understanding consumer attitudes and behavior, market needs and trends, and user experience optimization to drive business growth and results.

Managed team to develop and launch a library of over 400 pieces of content to support the multimedia learning business, doubling the content available, exceeding budget by nearly 20% and achieving the #1 toy in the industry with LeapFrog Explorer software line in 2013. Led cross functional team to develop the largest launch in LeapFrog’s history, the LeapPad learning tablet for kids. Finishing the year as the top selling toy in the US and the UK and earning three 2012 Toy of the Year Awards from the Toy Industry Association in the US and two in the UK, LeapPad exceeded budget by over 100%. Launched full digital app center and over 100 pieces of content for LeapPad and Leapster Explorer, exceeding budget by over 500% and launching third party published content with industry leading partners such as Nickelodeon, HIT Entertainment, Hasbro, Lionsgate, Discovery and others. Led team to develop and launch the Leapster Explorer platform in 2010, with new handheld technology, 14 new games, new digital download content delivery and integrated virtual world. Launch exceeded POS forecasts by more than 30%, drove 40% global revenue growth for the business year over year, and earned the Toy Industry Association 2011 Educational Toy of the Year Award. Developed long range portfolio strategy for global business to drive revenue growth of more than 25% by 2011 and clear transition from aging platform business to new franchise without market share loss.

Led Brand team focused on strategy, launch and growth of the Educational Gaming business. Managed a team of five Sr. Brand Managers, Brand Managers, and Associate Brand Managers, driving strategic growth of the educational gaming product portfolio, representing nearly half of company’s US revenues in 2008 and 2009. Led team to develop and launch three new platforms and 14 new game titles driving revenue growth of 24% in 2008.

Developed and executed marketing plan, achieving over $150M in revenue and an all-time high in sell through for the Leapster line in 2006. Defined, developed, and managed two new platform businesses for LeapFrog, developing strategy, messaging, and packaging to drive over $100M for the company over the next 3 years. Strategically managed the Leapster library, including licensing, life-cycle management, and cross-title marketing, driving over 50% of franchise revenue from software in 2006. Managed development of twelve new software games for 2007, driving further growth of tie ratio and gross margin.