Monica Ugalde

Monica Ugalde Email and Phone Number

Chief Curiosity Officer at ImaginAction
Monica Ugalde's Location
Greater Edinburgh Area, United Kingdom
Monica Ugalde's Contact Details

Monica Ugalde personal email

n/a
About Monica Ugalde

Over 20 years' experience developing products with a focus on delivering customer value while delivering results at the bottom line. Certified Product Owner, skilled in Design Thinking, Lean, Agile and Kanban frameworks and practices. I can help your business become more productive, focused, integrated and collaborative, to zero in on understanding end-user needs, delivering value and committing to continuous improvement.

Monica Ugalde's Current Company Details

Chief Curiosity Officer at ImaginAction
Monica Ugalde Work Experience Details
  • Gsk
    Contract Scrum Master And Product Owner
    Gsk Nov 2021 - Apr 2024
    Product Owner Contracted out to GSK via Cprime, driving product discovery to ensure strategic alignment, value delivery to customers, stakeholder management, backlog management, team building, ensuring delivery of committed features in time and budget, coordinating dependencies amongst teams, and compliance to GxP norms and safeguards). Supported the team navigating critical risks and coordinating delivery of features with 4 critically dependent teams to deliver the solution, in a train with 11 interdependent teams. Set up weekly training sessions to upskill fellow PO’s and the wider team to enhance collaboration and focus on value, customer needs and desired outcomes.Scrum Master Contracted out to GSK via Cprime (Team-level Agile coaching, building up Agile skills, team building, managing stakeholders, driving product delivery to ensure software delivery on time and within budget). Coached team to achieve 80% + predictability and turned around delivery of a critical replacement of Equalum (a real-time data integration system) with Azure Data Factory in just 6 months, triaging live issues, dealing with technical debt, and orienteering the team on balancing the need for immediate enhancements vs cost of delay.
  • Agilisimo Ltd
    Product Owner
    Agilisimo Ltd Mar 2017 - May 2020
    United Kingdom
    Supported businesses using human-centred design approaches to discover customer needs.Developed value propositions for digital product MVPs.Building teams and keeping a focus on delivering to timelines and agreed scope, stakeholder management.Training teams to develop product management skills.Organizing meetups and events to promote Agile skills development.Directed cross-functional Agile teams in developing and launching three product iterations ahead of schedule, enhancing user engagement by 25% through user-centered design and iterative feedback loops.
  • Connection Strategist
    Connection Strategist
    Connection Strategist Apr 2014 - Mar 2017
    Carried out data analysis projects for small businesses.Advised on product development and service design to entrepreneurs and small businesses.Consulting with small businesses on service and operational workflows to implement Lean strategies and reduce costs.Consulting with small businesses to analyse and develop business models and value propositions to maximise income and profit.Conducted workshops for small businesses and entrepreneurs to identify and translate customer needs into profitable products and services.Product launches organized on behalf of clients.Digital advertising, email marketing and print communications and advertising for clients.CRM databases setup and management in compliance to GDPR norms.Managed an annual awards programme on behalf of a client for 7 years.Directed the end-to-end lifecycle of product development projects, increasing client revenue by 25% through market analysis, iterative prototyping, and leveraging tools like JIRA and Trello for project management.
  • Entrepreneurial-Spark
    Business Startup Enabler
    Entrepreneurial-Spark Jul 2014 - Sep 2014
    Glasgow, United Kingdom
    Advised and provided feedback on new product development to startups and entrepreneurs.Provided guidance on launching products.Provided design thinking and human-centred design training and resources.Spearheaded mentorship programs for early-stage startups, leveraging industry connections and providing strategic business insights.
  • University Of Glasgow
    Human Resources And International Recruitment Marketing
    University Of Glasgow Sep 2013 - Mar 2014
    Responsible for developing a website and online networking communities for new staff relocating for jobs with the university.Organised events and created marketing materials in support of these initiatives.Developed programme to increase new international hires' retention by 80% by supporting engagement and inclusion.
  • London School Of Economics
    Deputy Head Of Alumni Relations
    London School Of Economics Jul 2012 - Aug 2013
    London, United Kingdom
    Responsible for governance and coordination of developing LSE's alumni relations strategy across 46 countries.Built regional groups in Europe and Latin America, including marketing, events, PR, and communications (on and off-line).Responsible for a multi-channel communications strategy, including e-communications and social media.Manager of the LSE Alumni Professional Mentoring Network, CRM DB platform and service programme.Contributed to the founding committee of LSE's startup incubator.Advised and conducted workshops to gather alumni input on the procurement of new Alumni database.Launched and managed alumni engagement initiatives, increasing event attendance by 30% and enhancing donation contributions by 25% through strategic outreach and targeted communication campaigns.
  • Society Of Chemical Industry
    Membership Manager & Marketing Manager
    Society Of Chemical Industry Apr 2008 - Apr 2012
    United Kingdom
    Led the transition to a new IT platform to transform the operations of the Society. This included CRM DB and website to support News Publishing (Content Management engine); membership renewals; publication of 4 scientific journals in coordination with Wiley; applications and vetting for scholarships and bursaries; award nominations; peer review of scientific papers; promotion of conferences and ticket sales.Designed workflows, customer journeys and user experience testing, managing internal and external stakeholders.Led re-branding effort and embedded new visual identity and tone of voice, ensuring its development, application and promotion across the organisation.Designed and implemented digital marketing strategy including e-mail alerts, newsletters, web content management, social media, advertising and Search Engine Optimisation (SEO); continuous learning and measurement of results, incl. £25K cost reduction in first 6 months going digital.Developed partnerships and collaborations with certifying bodies and industry partners, multiplying reach of advertising by 300%.Optimised budgeting and dispersion of funds via regional and technical interest groups, awards and scholarships. Implemented governance and transparent reporting to advise Board of Trustees regarding state of trust funds, balancing expenditure and investments in coordination with Finance Department.Created a College of Scholars including support services, career development events and a mentoring programme.Created a programme to support career development for PhD and Post-Doc scientists.Increased member retention rate by 25% through the development and implementation of targeted marketing campaigns, data-driven engagement strategies, and personalized communication initiatives.
  • American Express Co.
    Senior Marketing Specialist
    American Express Co. Sep 2003 - Sep 2006
    Mexico City Area, Mexico
    Developed and executed marketing strategies for Corporate Card and Retail Travel Services. Accountable for market penetration increase of 60% and growth of 'Corporate Card' in the SME sector nationally. Developed strategic partnerships with other multinational companies; developed back office processes to support these projects. Negotiated deals to cross-promote products and services, doubling my marketing budget.Led training and development programme to embed corporate culture and develop skills of a 200+ member salesforce, including event coordination, internal communications campaigns, train-the-trainer sessions, workshops and learning packs.In Travel Services, developed the first Travel Services e-commerce website for American Express in Latin America and started targeted e-mail marketing with data analysis capabilities. Also Supported retail travel (89 shops and franchisees).
  • Digital Logic
    Marketing And Communications Coordinator
    Digital Logic Jan 2001 - Sep 2002
    I designed and implemented marketing and communications strategies, including the launch of online customer community applications, where professional users of the specialist software and IT equipment sold by the company would share best practices and mentor each other. This was organised via events, online forums, a multi-channel communication strategy, and account management. The implementation of this programme resulted in enhanced customer loyalty, brand appreciation, and increased sales by $2m USD.

Monica Ugalde Skills

Marketing Communications Strategic Communications Marketing Strategy Strategy Strategic Planning Crm Change Management Direct Marketing Email Marketing Market Research Start Ups Business Planning Competitive Analysis Customer Service Program Management Market Analysis Mentoring Team Building Project Planning Distance Learning Web Project Management Customer Relations Customer Insight Science Communication Career Development Online Publishing Web Design Conference Management Customer Engagement Event Marketing Marketing Roi Media Planning Graphic Design Partnership Building E Communications Multicultural Teams Language Skills Crm Software Service Management Recruitment/retention Client Segmentation Training Skills Budgeting Online Communities E Learning Training And Development Mis Reporting Business Management Desktop Publishing Community Engagement

Monica Ugalde Education Details

Frequently Asked Questions about Monica Ugalde

What is Monica Ugalde's role at the current company?

Monica Ugalde's current role is Chief Curiosity Officer at ImaginAction.

What is Monica Ugalde's email address?

Monica Ugalde's email address is mo****@****ark.com

What schools did Monica Ugalde attend?

Monica Ugalde attended University Of Warwick - Warwick Business School, Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm.

What skills is Monica Ugalde known for?

Monica Ugalde has skills like Marketing Communications, Strategic Communications, Marketing Strategy, Strategy, Strategic Planning, Crm, Change Management, Direct Marketing, Email Marketing, Market Research, Start Ups, Business Planning.

Not the Monica Ugalde you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.