The Senior Marketing Officer is responsible for developing, planning and coordinating all aspects of marketing including digital content and analysis, marketing materials and collateral, digital assets, campaign content and events and promotions for the purposes of student recruitment and reputation development, for their nominated faculty/centre and prioritised MCU-led initiatives. They will mentor and champion a community of practice and knowledge transfer among fellow Marketing Officers.This role is responsible for delivering a strategic marketing and communication service that is responsive to client requirements but balanced with central UTS strategy and brand.

Delivering a data-driven recruitment strategy focussed on undergraduate and postgraduate portfolios. Projects are supported by user-focused marketing content and tactical partnerships with academic and executive staff and external stakeholders.Includes the development and implementation of marketing and communication plans across digital, print and events to drive brand awareness and support undergraduate and postgraduate recruitment. This includes lead generation and conversion activities across website, search, display and programmatic advertising, social media, email and outreach activity

For the last 10 years, I've led the communications and social media strategy for Advanced Physiotherapy clinic to become one of the top Physiotherapy, Exercise Physiology and Pilates clinic in the country. Some of the activities are:• Use Infusionsoft to automate internal processes, improve patient retention, create lead generation campaigns in social media that integrate with landing pages and Infusionsoft CRM, use segmented data and saved searches to create targeted marketing campaigns for client acquisition, re-engagement and delivery of a “WOW” experience.• Manage all the Google Adwords campaigns since 2010. I do constant research in keywords research, competitors analysis, CTR optimization, and conversion.• Use best SEO practices that have landed us on the 1st organic search results for Newcastle Physiotherapy • Create Google Analytics reports, and use auditing tools like SEMRush to provide analytic reports, competitor analysis, keywords research and site audits • Create Newsletters and email marketing campaigns to a segmented database through Infusionsoft

I'm responsible for managing the Rare Birds Global Community. I enable a strong sense of community across a diverse community and ensure that all members have an exceptionally positive experience. My responsibilities in this role include:- Running the Rare Birds Global Mentoring Program which enables female entrepreneurs to work closely with a high caliber mentor for 12 months. I am responsible for recruiting, onboarding and matching talented mentors and mentees and ensuring the ongoing success of those relationships. This is a high-touch role which demands excellent interpersonal and stakeholder management skills as well as a strong understanding of diversity and inclusivity.- Managing our Global Ambassador Program. I work with high caliber entrepreneurs and CEOs to host Rare Birds events in their local regions and connect female entrepreneurs in their community with programs and resources to help them grow their business.- Leading our affiliate partnership program. I collaborate with key stakeholders to develop strategic partnerships thus enabling Rare Birds to grow revenue and extend the reach of our community.

The Studio is a new global creative and media tech innovation hub for the next generation of media and arts-based tech entrepreneurs.With more than 20 Australian and global consortia partners The Studio Incubator will foster and support new media and creative technology startups through its incubator, accelerator programs, workshops and master classes, mentoring and global networks, links to private equity and capital and access to studio facilities and other technology. Find out more: www.thestudio.org.au

I help Infusionsoft customers to create a marketing automation strategy for their business. Some of the tasks are:• personalize communications to their entire database of contacts• choose behaviors that will trigger an email, call, or other action• nurture leads • choose objectives and goals that are most important to their business and act on them to drive revenue• increase conversions by targeting customers with the highest purchasing potentialBy creating a marketing campaigns that include automation tools allows my customers to be consistent across all channels and engage in real-time with all their leads. It also allows them to proactively score, sort and nurture leads through the sales-cycle process, giving them the opportunity to identify leads that are more likely to purchase and increasing conversions.

This position is accountable for managing the initiatives, partnerships and programs that deliver tangible career outcomes for students currently studying, who have graduated or progressed through Study Group pathway programs.Key responsibilities:• Manage the coordination of the efficient and effective management of internship, work placement and employer/agency memorandums and agreements across the business.• Contribute to ensuring students have access to a suite of continuously evolving career and event activities by coordinating local college staff and specialist contracted services or corporate partners• Secure potential business deals by analysing market strategies, deal requirements and financials• Contribute to the visibility and Brand recognition of the SGA Careers proposition to employers and professional associations, in support of collaborative partnerships with student careers, life readiness and education outcomes• Develop expertise in Career Development & Achieving Job OutcomesKey Achievements:• Managed the launch and implementation of the new online Brightly Careers Platform for our 23,000 students across 11 SGA colleges• Researched and implemented a series of career workshops across 4 brands designed to equip students with the skills required to successfully make the transition from study- to-work. • Mapped the 11 competencies of the Australian Blueprint for Career Advisors to the content of our Careers learning platform to provide career advisors with a blueprint to add value to students at different stages of their career• Achieved 2,800 new registrations to Brightly Careers (roughly 12%) since launch on February 2016 • Researched, developed and launched a Student Engagement Platform: “Brightly” (www.Brightly.com.au) to 23,000 students from 11 colleges across Australia and New Zealand. I oversaw the Brightly Content Strategy, Social Media Strategy and implementation, analytics and reporting.

Hotcourses is an internationally established company working in the education sector. We have unique experience as a provider of marketing and technology solutions to higher & further education institutions within Australia, Asia, Europe and the US.Key Responsibilities:• Grow, monitor and maintain an accurate sales pipeline including regular audits and manage adherence to targets• Maintain a network of contacts at a senior level and operating level within my accounts• Coach, help and develop other members of Hotcourses sales and marketing team where required• Assess the competitive environment and define a strategy to maximise growth and profitability within my target prospects.• New prospect generation and follow-up activity, including ‘cold calling’, setting of appointments and meetings, presentations, commercial and contractual negotiation and closure.• Attend conferences, exhibitions and public speaking engagements acting as the ambassador of Hotcourses• Achieve individual sales target and over achieve financial and non-financial key business objectives set by the company from time to timeKey Achievements:• Developed digital strategies to target students from desired countries for 7 Australian Universities and 25 private colleges across Australia• Increased spent by 30% YOY of current Hotcourses clients and helped with overall strategy of international students recruitment• Delivered over 100 face to face presentations for International Marketing Managers and colleges directors for Higher and VET education across Australia• Managed QLD, SA and part of NSW as my sales territories• Achieved 80% of new business development growth targets• Managed • Planned and executed a sales strategy that achieved 90% of revenue targets

True Local is an online directory of Australian businesses with millions of people searching on True Local each month. Search results are listed by relevance and location so users can easily find what they're looking for. Key Responsibilities:• Prospect all client leads as and/or as directed by sales manager• Build and strengthen customer relationships• Ensure advertising is working for the client, building ROI• Attend to financial enquiries, such as invoice questions• Attend to customer service enquires such as content questions• Provide statistical reports via email and phone to clients• Maintain data integrity in all systems mainly: CRM, IPP- payment gateway. Xero, CMS, Viewpoint, Customer traffic reportKey Achievements:- Achieve 120% of yearly revenue targets for True Local- Developed strategy to target small to medium businesses and executed it with monthly, weekly and daily goals.- Helped with training new sales people and - Presented weekly insights to the sales team and shared case studies and best practices for client retention, growth and acquisition

Project Officer for the upcoming Future Unlimited Digital Marketing campaign. "Your future Unlimited" Our aim is to build greater brand awareness and engagement of the Future Unlimited brand and increase the number of International students considering studying in Australia.I am engaged in the planning and execution of a Global Digital campaign, budgeting, documentation, Social Media channels, agency brief, Google Analytics and PR event.Project lead on vendor agency managenment, legal sponsorship agreements , Financial management (Budget) and procurement, Project documentation: project plan and timeline; risk register, documenting decisions, project reporting, steering committee administration and policies and procedures.

•Effectively market the University, its campus and programs (including ELICOS and pathway programs) to international students by developing and executing e-marketing, prospect management and direct marketing strategies.•Management of the ACU International website including developing content for the writing, reviewing and editing of content, managing contributors, updating webpage’s and ensuring accuracy of content.•Analysing and preparing reports relating to outcomes and impact of online marketing activity e.g. analysis of web traffic, regular reporting on Google analytics and web visitor profiling.•Managing of external vendors such as SEO, design and other specialist agencies.•Liaise with Regional Managers and other colleagues within ACU International to recommend and implement online, social networking and digital marketing strategies to drive customer engagement and drive lead generation, enrolments and international business.•Develop a Social Media strategy for ACU International.•Liaise with other stakeholders with ACU such as Marketing and External Relations, Faculty Marketing and central administration units to proactively collaborate on a range of online and social network marketing activities to support recruitment of international students across all ACU campuses and programs. •Effectively manage resources related to online marketing (e.g. budget and people resources) to ensure return on investment.•Produce a marketing video for onshore and offshore promotion of ACU International.This role is focussed on Online Marketing and Communcation Strategies to attract students that are both onshore and offshore and works as part of the International Communications team to develpp creative and innovative International Communications Strategies which operate across all available communication channels.

• Reporting to and supporting Studio Manager, develop and maintain new and existing clients for the In Language Production unit.• Research and develop marketing and business developing strategies.• Proactively liaise with clients to understand their requirements.• Research, develop and deliver effective and creative solutions for clients.• Prepare and develop proposals, cost estimates and reports.• As required, produce and manage to deadline and budget, production jobs and tasks across all media including subtitling, re-voicing, translation and typesetting, by sourcing, coordinating and supervising contractors, external and external facilities and working independently.• Form and maintain excellent relationships with clients, and external suppliers.• Attend monthly Sales training with NSA regarding how to source clients, handling objections, developing excellent customer service.As Account Executive at SBS In language I have managed over 100 campaigns for clients like Apple, Deloitte. Department of Aging, Home Care and Disabilities, Australian Taxation Office, Department of Immigration and as well as creative agencies such as BMF, Clemenger, Song Zu, etc.

•Manage the In language main phone line.•Manage the online incoming inquiries for businesses and individuals seeking subtitles, translations, re-narrations and typesetting.•Respond to a range of complex inquiries from government departments, external organizations, translators and media production companies regarding SBS In language 4 areas of specialization: Subtitling, Translation, Re-narration and Typesetting.•Manage a project from the very first quotation stage, thought the production and delivery stages.•Create and maintain the contractor’s database, keep records up to date and send contracts every 2 years to new contractors.•Visit/liaise with broadcasters and media organizations to discuss advertising possibilities within SBS Radio.•Support producers as required on other production jobs across all media including radio, print, TV and DVD/video.•Provide professional customer service, including responding to client phone, email and fax inquiries in a timely manner, taking client briefs and preparation of cost estimates.•Assist translators with inquiries, administration of invoices and payments.•Organize payment for contractors and clients.•Assist the Manager, In Language with coordination of new employees, contracts, etc.