Mónica Vidal Gafford Email & Phone Number

Madrid, Es

Toronto, Ontario, Ca

Omnichannel Manager for PAH brands across Europe, Middle East and Africa building strategy and tactics of customer engagement and digital health activities. - Design innovative customer experiences to drive omnichannel engagement - Deliver scalable digital solutions to countries to reuse and localise - Generate Analitic reports to improve customer engagement throughout our digital channels - Drive and integrate the organizational Digital transformation change management process into the PAH Business Unit successfully.

Brentford, Middlesex, Gb

Lead the digital strategy o all the respiratory portfolio. Trelegy - First product launch in GSK with an integrated digital strategy

Brentford, Middlesex, Gb

Owner of the global digital tranformation in Spain. Under my responsability the full implementtion of digital platforms for these channels: Portal, mass email, webinar. Lead the Digital upskilling of the Spanish commercial organization for this transformation. Co-created training programs to help employees develop their digital skills. Integration of Veeva - CLM (close loop Marketing) into the sales reps tactics. Increasing the use of digital content.

Indianapolis, Indiana, Us

Led a project in the US and EU to improve online customer experience by applying organizational change management and innovation principles. Transferred all commercial HCP websites and content to new platforms in several European countries. Integrated monitoring tools to maintain compliance and customer experience. Developed and established a new Email Center of Excellence with common templates and launched new email marketing software. Responsible for communicating and educating compliance standards and maintaining assessment metrics for global websites, serving as a point of contact for recent website audits.

Indianapolis, Indiana, Us

Indianapolis, Indiana, Us

Affiliate responsible of the coordination and single point of contact for portal strategy.Brand Strategic Multi-channel strategy, planning and implementation:Planning of eMailing, interactive videos, websites (design), Self-guided - interactive video detailing, optimisation, web-conferencing, widgets, YouTube...

Indianapolis, Indiana, Us

• Aligned with business to develop the Patient Adherence program for Forsteo©• Manage Databases• Develop reports on analytics to share trends (• Aligned with Pharmaco vigilance team to create new and improved process to report Adverse Events• Alignment with CRM team to improve process to report client activities.

Indianapolis, Indiana, Us

• Accountable of sharing and reporting web and email analytics. o lead new online activities based on results• Owner Email Marketing Permission Database• Alignment with Medinfo since we shared a online project to deliver Medical information to our customer via email. • Affiliate responsible of the coordination and single point of contact for portal strategy.• Brand Strategic Multi-channel strategy, planning and implementation:• Planning of emailing, interactive videos, websites (design), Self-guided - interactive video detailing, optimization, web-conferencing, widgets, YouTube...

Indianapolis, Indiana, Us

• Influenced the Spanish Team to adopt new commercialization strategy for Prozac© that slowed down brand SOM erosion in the Market, consolidating Prozac© brand equity in a high profitable niche market segment and growing out of the niche to broader markets leveraging on Prozac© strengths. • Analyzed product business profitability and built financial projections, considering the competitive landscape, investment level, regulatory environment and the pricing, reimbursement and access conditions• Extensive knowledge in the development and implementation of business plans (medium and long term) • Global Strategy Alignment • Though Leader Management • Sales Rep support with printed Materials and Gimmicks• Budget Management

Indianapolis, Indiana, Us

• Responsible to sell the benefits of Pharken to Neurologist of a part of Madrid, Soria, Teruel and Logroño• Responsible to maintain the use of Vacomicin in the ICU units.• Responsible to give reports of the use of this product by the relationship from the Hospital Pharmacists.

Multichannel Marketing Certificate.

International Mba

B.A, Political Science

Education record