Contributed and implemented the launch and creation from scratch of the new cinema brand CMX in United States. Created and implemented the marketing plan, social media strategy, prints, advertising campaigns, events, PR strategy, relationship with press and stakeholders. Led the opening marketing strategy and expansion plan in the US of 7 new CMX theaters in several states in USA. Contributed in the external communication of acquisition process and brand merge procedures for Paragon Theaters, Cobb Theaters and Cinébistro theaters. Direct contribution in the creation of post-merger sub-brands/concepts: CMX CinéBistro, CMX Market and CMX Premium Cinemas.Achievements:- Contributed in the expansion and opening from 1 theater in April 2017 to 37 locations in 2018.- Led and implemented the grand opening of Stone Sports Bar in January, 2018- Created and deployed brand communication campaigns, both advertising and promotional. - Through coordinated, consistent and cohesive communication strategy, obtained 8.1 mill impressions, brand awareness, 35K followers in social media in one year.- CMX Brickell was awarded as the Best Movie Theater 2018, during the first year post opening.- CMX Brickell was selected for a Time Out Recommended Award 2017 during its first year.- Contributed in the achievement of a 4.5 million website traffic users in one year- Creation and design of innovative Rewards Program

Designed and created advertising campaign and collaterals to support fundraising efforts, which raised $45M in 2015. Developed and executed B2B and B2C marketing strategies and segmentation process for different products and services. Implemented key communication campaigns for multiple fundraising events.- Created integrated communications and awareness campaign to support free tax preparation, achieved $11M in tax refunds, $4.1 in Earned Income Tax Credits, 5% more than 2014- Contributed in the development of the Social Media strategy, which increased community awareness, engagement and followers by 25% vs 2014- Led and developed the website redesign and email marketing strategy, boosting average open rates to 35%

Revitalized and led my family-owned business into a successful distributor and retailer of telecommunications solutions. Introduced and implemented marketing and sales strategies, systems and processes that maximized use of time and resources, and expanded operations across Miami-Dade and Broward counties. Positioned the business among local top performers, and sold it at a profit within 5 years. - Pioneered an innovative network expansion model that increased sales by 50% within the first year. - Increased sales to 300% within the first 3 years though expansion of geographic reach, retention of key accounts, addition of 40 new accounts. - Achieved substantial cost savings in large-scale supply management by consolidating vendors and distributors

Led the design and execution of a new methodology to reengineer the company’s marketing and distribution structure, to meet end-users expectations and distribution channels quotas. Analyzed market trends, identified and prioritized segments, and created value offers and business opportunities. Led and supported multidisciplinary teams at each branch, supervised training and execution of tasks.- Implemented 100% of Market Strategy Process in four countries simultaneously which delivered a new approach to manage cement and ready mix markets, based on market research, segmentation, selection of primary targets, identification of business opportunities, linking both end consumers and channels.

Planned and orchestrated the development of new business projects to consolidate market share and profitability. Oversaw commercial intelligence plan and market research; aligned regional marketing strategy and tactics throughout LATAM Created and supervised an innovative Marketing and Sales Plan in a commodity market, expanded product portfolio in cement and ready mix, implemented defending strategy in a new competitor entry environment. - Maintained 52% Market Share of cement brand Titan, for 3 consecutive years- Increased Quality Service Index from 3.8 to 4.5/5,- Increased Brand Equity in 10% and TOM in 15%- Helped achieve 5% increase in premium price.- Launched 5 new products and brand line extensions in both cement and ready mix products.- Implemented E-Selling program, which helped save operation costs in 14%

Created and executed the Marketing Plan for Personal Care Brands (Toothpastes).- Administered advertising, promotion and sponsorship budget.market research budget.- Led and contributed in the development and launch of 3 new brands- Created price strategies by commercial channels and monitored product distribution index nationwide- Planned and orchestrated extensive market research to support new product development and existing brands.