Monique Farrow Dipwset Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Promotions & Marketing Manager - IGA Liquor

Melbourne, Victoria, Australia

In market liaison for the 3 separate Wine, Beer and Spirits Competitions, including marketing of the event via EDM and Social Media; driving submissions; judging panel recruitment and liaison, warehousing and logistics management, staffing, managing change (judging event being commuted to virtual tasting panel); media liaison, winners announcements

Melbourne, Australia

• Lead and coordinate the execution of their marketing strategy globally• Development of a Sensory Tasting and Cooking Guide Training Program for seafood wholesalers, distributors, chefs, and Front of House staff• Development of a Sensory Program designed to measure fluctuation in seasonal product quality for Quality Assurance purposes• Packaging design and development• Event Marketing, Planning and Execution of Trade Shows globally• Production facility tour program and VIP… Show more • Lead and coordinate the execution of their marketing strategy globally• Development of a Sensory Tasting and Cooking Guide Training Program for seafood wholesalers, distributors, chefs, and Front of House staff• Development of a Sensory Program designed to measure fluctuation in seasonal product quality for Quality Assurance purposes• Packaging design and development• Event Marketing, Planning and Execution of Trade Shows globally• Production facility tour program and VIP hosting• Preparation of Industry Award submissions• Managing a lean international marketing team Show less

Sydney, Australia

I was appointed to this role to increase brand awareness and drive revenue growth through customer activation programs across categories, and to align programs with organisational goals and business stakeholders. I managed a range of programs that leverage digital and traditional media to engage consumers.• Development of Best in Class branded promotional campaigns, end to end management• Sampling campaign management, delivering broad distribution and ROI• Sponsorship… Show more I was appointed to this role to increase brand awareness and drive revenue growth through customer activation programs across categories, and to align programs with organisational goals and business stakeholders. I managed a range of programs that leverage digital and traditional media to engage consumers.• Development of Best in Class branded promotional campaigns, end to end management• Sampling campaign management, delivering broad distribution and ROI• Sponsorship Management• Hospitality Budget Management – Australian Open Major Sponsorship annually• Support NPD roll out• Events and Trade Shows• A&P Budget Management • Agency and Supplier relationship management• Wine Educator (WSET) Show less

Sydney, Australia

A twelve-month secondment to assist the global marketing department to implement activation programs, representing Australian wines, along with New Zealand, Spanish and Argentinian wine portfolio.In short-term opportunity, I supported wine makers at international tradeshows and wine shows, showcasing wines, and speaking to the consumers as an authority on wine. I also coordinated wine tasting events for journalists, consumers, trade and staff, and supported the Australian Open Tennis… Show more A twelve-month secondment to assist the global marketing department to implement activation programs, representing Australian wines, along with New Zealand, Spanish and Argentinian wine portfolio.In short-term opportunity, I supported wine makers at international tradeshows and wine shows, showcasing wines, and speaking to the consumers as an authority on wine. I also coordinated wine tasting events for journalists, consumers, trade and staff, and supported the Australian Open Tennis event, meeting with clients, assisting with wine tastings, and advising on wine and food matching. Show less

Sydney, Australia

Engaged to build engagement, increase brand awareness, and drive revenue growth through brand and customer activation programs across PRA brands, aligning programs with organisational goals and business stakeholders, and managed budgets. In this role, I engaged the sales teams by presenting key activations at sales cycle briefs, managed A&P budget, measured and evaluated promotional activity against budget, and successfully facilitated the launch of Jacobs Creek Double Barrel.

Sydney Australia

Engaged to implement brand activations in domestic trade and cellar doors, managing experiential sampling agencies, printers, merchandise agencies, trade press, tradeshows, and evaluate program effectiveness.

Asia Pacific

Reported to the Regional Marketing Manager, Asia Pacific, based in Singapore, to implement global brand activations in premium travel retail environments, managing third party agencies, Airport based Liquor Consultants, and shopfitters.In this role, I prepared and conducted brand training and sales skills workshops for Liquor Consultants and store staff, and arranged customer presentations to sell in new product lines and promotional concepts. In conjunction with Marketing… Show more Reported to the Regional Marketing Manager, Asia Pacific, based in Singapore, to implement global brand activations in premium travel retail environments, managing third party agencies, Airport based Liquor Consultants, and shopfitters.In this role, I prepared and conducted brand training and sales skills workshops for Liquor Consultants and store staff, and arranged customer presentations to sell in new product lines and promotional concepts. In conjunction with Marketing teams, I executed large scale experiential sampling campaign for Baileys at key airport stores to launch and test market Baileys Flavour range. Supporting this campaign, I appointed an agency to provide sales staff, and led a brand and sales skills training program. Show less

Reported to Commercial Strategy Manager to develop promotional programs, point-of-sale material, displays, managed below the line agency, promotions agency, and launched new ready-to-drink product lines.

Taipei City, Taiwan

Seconded to Taiwan to roll out Johnnie Walker Consumer Education Program to local team, considered global best practice.Recruitment, selection and onboarding of local team members to carry out various roles for the program.

Sydney, Australia

In this role, I established the Johnnie Walker Journey of Taste Australian program to educate consumers about blended Scotch Whisky with a series of master classes, super deluxe whisky master classes, trade, media, sales training. Following the success of the program, I was subsequently seconded to Taipei, reporting to Asia Regional Marketing Director to implement the Journey of Taste program and transfer knowledge and capability. The role was part of the crisis response team set up to… Show more In this role, I established the Johnnie Walker Journey of Taste Australian program to educate consumers about blended Scotch Whisky with a series of master classes, super deluxe whisky master classes, trade, media, sales training. Following the success of the program, I was subsequently seconded to Taipei, reporting to Asia Regional Marketing Director to implement the Journey of Taste program and transfer knowledge and capability. The role was part of the crisis response team set up to overcome a political situation which had potential to cause a ban of Diageo products in Taiwan. Show less

Educator, Wine Educator

Level 3 - Advanced

Level 2 - Intermediate

French Wine Scholar, Passed With Highest Honours.

Diploma, Wine & Spirits