Strategizing for the agency internally - how we live into our positioning, how we set ourselves up for future success and how we help veterans of the industry adapt to a changing landscape.By day, I lead a team of rockstar Comms Planners - creative architects. We get media, we love data and our priority is in making the creative idea work no matter where/how the consumer experiences it. Wells Fargo | ServiceNow | Barbie | Athleta | Wholly Guacamole | Herdez | Mars Pet Care

Grey Goose | Bombay Sapphire | American Family Insurance | lots o' New Business

Pantene | Venus | Whitney Museum

State Farm | McDonald's

Strategic Planner, UX: 2013-2014Morgan Stanley | Experian | GEICOIntegrated Media Planning & Buying: 2010-2013GEICO | Tylenol | Bermuda Dept. of Tourism | Experian | Colonial Williamsburg

As President of terpAMA, the American Marketing Association at the University of Maryland, I learned how to juggle many has - people manager, CEO, Director of Business Development, Brand Manager, Strategic Analyst, and so much more.The first major feat I introduced as President was a total rebrand of the organization. Not only did we change our logo and colors, but we also changed our attitude and internal structure. We found our way back to our original mission statement: to enhance members' classroom experience via real-world, hands-on marketing opportunities. From then on, it was my job to ensure that every activity and event we had was clearly tied back to our original mission.As President, I also brought the first ever Regional Marketing Conference to the Robert H. Smith School of Business. This Conference had a total of 70 students and 7 different companies in attendance. Most recently, I introduced terpAMA Consulting, which is meant to be a replacement for an agency internship for students. It is a non profit business (all funds generated through terpAMA Consulting are used to fund terpAMA, which is a nonprofit organization) that offers full marketing services to local businesses and student organizations.

Worked with the team to art direct all digital ads and e-mail marketing for CMT, Comedy Central, and MTV. Built e-mail coding and layouts, tracked performance and presented actionable analysis to broader team.Refreshed shop site pages for major brands such as CMT, Comedy Central, LOGO, MTV, Alli, and others.Wrote product descriptions, cataloged merchandise photos, packaged merchandise and assigned SKU labels, and assisted in data analysis via assignment of unique tracking codes to reciprocal linkage between shop sites and dot coms.

Aassisted in the set up and execution of special events ranging from community festivals to theatre previews and openings.I also had the chance to hone my creative skills, designing promotion one-sheets, floor plans, and designing the color themes for event spaces (coordinating linens/table ware, etc.).

I spent two semesters at RedPeg, an experiential marketing firm just outside of DC. Staffing Internship: interview and hire over 100 Brand Ambassadors to work in the field during the summer activation season. I also worked with other interns on a semester project to research emerging technologies and create a proposal for a company-wide presentation.Travel/Tourism Internship: authored activation recap of a national tour for the Texas Board of Tourism called Texas on Tour (visit www.traveltex.com/texasontour for more information on the program). Presented Client Health Assessment highlight trends and insights in the travel industry.

This was my first internship in college, and it really was a fantastic place to start. With Learning Worlds, I assisted in facilitating a focus group. I also learned how to maintain an internal wiki library system. Learning Worlds also owns and operates the Gertrude Stein Repertory Theatre, for which I interviewed theatre artists who experimented with using digital technology in their performances and then posting articles on blogs for new media.