Jorge Montana Duque Mba Email & Phone Number

Toronto, Ontario, Canada

Resident Marketing Cloud Account Engagement (fka Pardot) product owner. Administered and managed Marketing Cloud Account Engagement features and functionality to support KCP’s aggressive demand generation strategic and tactical roadmap; included, but not limited to: segmentation, lead scoring, data enrichment/hygiene, automation/workflows, CRM and other third-party integrations, data tools, campaign reporting and analysis.Built flexible end-to-end lead nurturing and sophisticated scoring models that trigger automated sub-campaigns and lead alerts to sales.Acted as Salesforce CRM Subject Matter Expert for multichannel integrated campaigns that incorporate email targeting, lead generation web forms, nurture flows, and automation using the MCAE platform.

Toronto, Ontario, Canada

Develop, implement, test, manage execution and optimize creative and data-driven Marketing Automation strategies for Acquisition, Onboarding, Engagement and Retention across all channels (email, website, blog, landing pages, lead forms, paid digital).Ensure compliance with consumer protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.) while developing tactics to maintain engagement.Build accurate segmentation & targeting logic, building dynamic content modules.Proactively advise marketing teams on requirements, constraints and optimization scenarios for marketing automation and integration operations.Determine current pain points and challenges not met with the current state of Pardot and Salesforce. Launch features not currently in use, and integrate software to fill in additional gaps as needed. Implemented a new Marketing Analytics strategy and upgraded Pardot SFDC sync, Einstein Analytics, connected campaigns, campaign strategy, segmentation, documentation, and training videos, documents, and personal one-on-one training sessions.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

Helping shape and drive the marketing automation strategy and execute programs for the whole Latin American market including Brazil.Partner with internal stakeholders to execute best-in-class Salesforce Pardot programs in support of the buyers journey, including adoption, retention and expansion initiatives.Use Salesforce and Pardot to build, deploy and monitor critical regional marketing programs, such as engagement programs, nurtures, trigger and batch campaigns, email, webinar and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.

Implemented and executed automated digital marketing campaigns to executives like CMOs, CEOs and VPs at targeted accounts. Developed automated email journeys for sales acceleration and business development initiatives.Be the company’s Wordpress and Salesforce Pardot Administrator.

Planned and executed PPC / Adwords and SEO campaigns to drive a 35% increase in web traffic. Managed the CMS Wordpress to support the creation of gated content and blog posting.

International Business Executive Program, Marketing

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services